University of Indianapolis – School of Business
Curriculum Guide for Sports Marketing
Bachelor of Arts or Science updated 05/18
Freshman Year
Semester I
q ACCT 210 Financial Accounting (1)
q BADM 100 Freshman Experience in Business (1)
q COMP 150 Microcomputer Applications (3)
q Numerical Literacy (choose one of the following):
· MATH 150 Finite Mathematics (4)*
· MATH 180 College Algebra and Trigonometry (4)*
· MATH 190 Calculus and Analytical Geometry I (4)*
Semester II
q ACCT 212 Managerial Accounting (3)*
q MKTG 290 Marketing (3)
q ECON 110 Microeconomics (3)
q MATH 220 Elementary Statistics (4)*
Sophomore Year
Semester I
q ECON 111 Macroeconomics (3)
q FIN 210 Finance (3)
q CIS 151 Introduction to Information Systems & Applied Analytics (3)
q SCM 210 Principles of Operations and Supply Chain Management (3)
Semester II
q KINS 210 Introduction to the Business of Sports (3)
q MGT 234 Organizational Behavior (3)
q Legal Environment of Business (choose one of the following):
· BADM 230 Business Law (3)
· BADM 233 Business Law: Partnerships & Corporations (3)
Junior Year
q Technical Writing (choose one of the following):
· BADM 231 Business Communications (3)
· BADM 332 Research/Writing/Project Management (3)
Semester I
q MKTS 300 Introduction to Sports Marketing (3)
q BADM 350 Career and Employment Strategies (1)
……………………………………..continued on reverse side…………………………………………………
Semester II
q MKTS 350 Economic Aspects of Sports Marketing (3)*
q CIS 354 Database Systems (3)*
Senior Year
Semester I
q MKTS 410 Strategic Aspects of Sports Marketing (3)*
q MKTG 494 Marketing Research (3)*
Semester II
q MKTG 394 Sales (3)*
q BADM 439 Business Policy and Strategy (3)*
* See the Academic Catalog for course prerequisites
NOTE: A grade of C- (1.7 on a 4.0 scale) or higher is required in all courses applying toward the Major.
The Bachelor’s degree requires a minimum of 120 hours.
This program may require attendance in both day and extended programs classes.
See the General Education Core Guide for additional course requirements.
A student may complete more than one major as long as each major has at least 24 discrete hours. Please see the Academic Catalog for additional details.