Hippos Refinement Industry Co., Ltd Ordered Ten Booth The First Time Participate in Yiwu Fair
Hippos Refinement Industry Co., Ltd. is a long-term participant of Yiwu Fair. Different from most companies order stands increasing by year, Hippos Company never changed stands number. It is not because Hippos Company does not intend to expand, but from the first time to participate in Yiwu Fair, the company ordered ten stands.
The general manager of Hippos Company Yu Jufang recalls the first time participate in Yiwu Fair in 1997. Ms. Yu told reporters that her company main products is cultural goods, but her husband and she noticed the craft market opportunities, so they transition to handicraft production. They have their own stores and renovated for a new business. It is coincident with the opening of the third session of Yiwu Fair. Ms. Yu took this great opportunity and ordered ten stands to promotion her brand.
Early stand layout is very simple in Yiwu Fair, without designed, let alone renovated. But arbitrarily placed high-end crafts do not comply with Hippos’ product positioning. A friend of Ms. Yu recommended her to move the entire showcase to Yiwu Fair. Ms. Yu and her husband could not agree more.
She suspended the store business for three days, and put all focus on Yiwu Fair. At that time, the company not only opened up ten stands, but also put the spotlight in the showcase. All kinds of crafts looks terrific, and it became the biggest highlights in the third session of Yiwu Fair. Since the beginning of this session, Hippos Company arranged ten stands in every session. With the impact of Yiwu Fair, they gained considerable popularity.
Gradually, this company began to pay more attention to design the stands. Ms Yu introduced that they continuous adjustment with Yiwu Fair, the company is no longer thinking about just show good products, but began to focus on branding, and gradually increase the antique calligraphy and paintings to show the elegant atmosphere.
This company is start second product transition. Ms Yu told reporters that she hopes their products appeared in Yiwu Fair will put emphasis on practical classes and home product categories. Let’s looking forward to it!
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