NAME

BLOCK

DESIGN PROCESS & BILLBOARD TEST

Each question is worth 3 points
  1. ______Please choose the two correct reasons you should you use a triangle and a t-square

when squaring a page.

______A. To trace circle & squaresD. To make exact and straight lines

B. So the tape doesn’t ripE. Sketches and thumbnails

C. So your measurements are evenF. To create a professional look

  1. ______How many steps are there in the “design process”______

A. TwoC. Four

B. ThreeD. Five

  1. ______A working blueprint of your final artwork.

A. IdeasC. Finals

B. ThumbnailsD. Rough

  1. ______Simple, quick sketches which show your ideas.

A. IdeasC. Finals

B. ThumbnailsD. Rough

  1. ______Lights and darks in your production work arealso known as______

A. HuesC. Borders

B. RangesD. Values

  1. ______Text can be represented on a rough or in thumbnails by using______

A. TextC. A variety of fonts

B. GreekingD. Characters

  1. ______PRODUCTION on a project can best be described as :

A The majority of work done to complete projectsC. Changing a resolution size

B. Printing somethingD. Getting paid for a project completed

  1. ______The maximum amount of words a billboard headline should contain is:

A. 6 - 7C. 15

B. 10 or lessD. As many words as you like

  1. ______“DEMOGRAPHICALLY” refers to what?

A. A specific adC. A particular location

B. A particular billboardD. A particular audience

  1. ______An “IMPRESSION” as it relates to billboards is what?

A. The billboard styleC. A person who sees the billboard

B. Who purchases a billboardD. Where a billboard is located

  1. ______TRANSIT POSTERS can be found where?

A. In airportsC. Mass transit stations (train, subway)

B. In mallsD. None of these

12.______A “GEOGRAPHICALLY” placed billboard means:

A. A specific adC. A particular location

B. A particular billboardD. A particular audience

  1. ______The normal amount of time a passenger in a moving car has to read and comprehend a

billboards message is:

A. 2 secondsC. 7 - 10 seconds

B. 3 minutesD. 1 minute

14.______Which of these fonts would be most legible used on a billboard

A. This OneC. This one

B. This OneD. This One

  1. ______The part of a billboard which protrudes off the edges of the live area is called?

A. A demographicC. Outdoor

B. A poster panelD. An extension

  1. ______CROPPING a picture to make use of space means you are doing what?

A. Using a portion of itC. Designing an extension

B. Using foreign language copyD. Making an image very large

  1. ______All billboard advertising is referred to as?

A. SecondaryC. Outdoor

B. MediaD. Demographics

  1. ______How many lines of text should be a maximum for a billboard?

A. No more than twoC. No more than three

B. More than fourD. No less than four

  1. ______I’m large, use 3-D fiberglass parts, contain neon lights and attract alot of attention.

What kindof billboard am I?

A. A specialtyC. Spectacular

B. A poster panelD. Transit

  1. ______When a person views a billboard it is referred to as

A. A styleC. A point of purchase

B. An impressionD. A demographic

SHORT ANSWER
Each question is worth 3 points
  1. Please describe what a POINT-OF-PURCHASE billboard is an is supposed to make you do.
  1. We discussed and looked at many design tips to help make your billboards more effective.

Please discussthree of them.

A.

B.

C.

  1. I’m promoting a film that’s coming out nine months from now. The only information on my billboard is the release date and a cool graphic. What kind of billboard am I?
  1. As defined to you in class , what is commercial artand what do commercial artists do?