FOR THE PARTIAL FULFILLMENT OF

MASTER OF BUSINESS ADMINISTRATION DEGREE

TWO YEAR FULL TIME COURSE

(SESSION 2009-20011)

SUBMITTED BY:-

ATUL KUMAR

MBA (III) SEM

Under the supervision of:- Submitted To:-

Mr. ASHOK KUMAR AGARWAL Mr. PRAMOD KUMAR MITRA

(EXECUTIVE DIRECTOR) SHARDA UNIVERSITY

ALANKIT ASSIGNMENTS LTD. (Greater Noida)

EXECUTIVE SUMMARY

COMPANY: ALANKIT ASSIGNMENTS LTD

FACULTY GUIDE: Mr. PRAMOD KUMAR MITRA

COMPANY GUIDE: Mr. ASHOK KUMAR AGARWAL

(Executive Director)

PROJECT TITLE:

“About ALANKIT ASSIGNMENTS LTD.”

UNDERTAKEN AT: Alankit Assignments ltd.

Upper 1st Floor JOP Plaza

Sector 18 Noida

CONTENTS

Executive Summary 2

Acknowledgement 4

Preface 5

Research Methodology 6

SWOT analysis of Stock Market 7

Company Profile 8-23

Alankit Assignments product profile 24-59

Conclusion 60

Recommendation 61

Bibliography 62

ACKNOWLEDGMENT

Time is the most important element in every aspect of life. The person who does not give importance to time cannot succeed in life. So for the timely completion of the project we owe our thanks to all the individuals who contributed in the successful completion of the project from very beginning till its successful completion.

Summer training needs a lot of dedication concentration and hard work of the students and also it should be garnished with the topping of good guidance. I am deeply indebted to all of them for excellent ideas and assistance.

I express my deep sense of gratitude to Mr. Ashok Kumar Aggarwal(Executive Director) who spared his precious time and gave me advice whenever I needed. I am also indebted to all other corporate staffs that helped me in the successful completion of this project.

PREFACE

Summer training is a major part of the management programs because it provides lots of practical knowledge as well as organizational experience. This pre-exposure of the market becomes very necessary in order to form a position as well as to sustain in the corporate world.

Productive utilization of various resources is the need of time. Organization Functioning consists of three broad identifiable elements i.e. INPUTS, TRANSFORMATION PROCESS and OUTPUTS. How inputs are converted into outputs depends on the purpose of the organization, achievements of that Purpose through technology Management.

The project report has been designed to meet the requirement of the investors as well as Spectators; who wish only to obtained better return with the current situation.

An attempt therefore has been made to find golden mean between today’s dreams and Tomorrow’s reality. Since the project report is related to assess the risk profile of Investors, for enhancing the market potential of “ALANKIT ASSIGNMENTS LIMITED” hence project report consists purpose and scope of Investment as well as various precise negative aspects, that harms to Investors. It will give a broad view of investment plan as well as investors Perception and related issues. The project will help the organization related to stock market, mutual funds as well as investors and me by different ways. Through this project investors will be able to know about different Investment strategy of investment and organization related to investment will be able to know that, what are the precise aspects that will increase the investor’s faith and decrease the risk of investors. Being Management student I will be able to know about various aspects while undergoing my professional life.

RESEARCH METHODOLOGY

RESEARCH DESIGN

The Research Design is that conceptual structure with in which research is conducted. It constitutes the blue print for the collection, measurement and analyses of data. In this research descriptive research design is used because my research is concerned with perception Alankit Assignments ltd. Product (IPO’s, MF, Equity, Derivatives (Future & Options), Pan, TDS, NSR and Demat)

SURVEY

Research is based on certain outlets that are to be collected from various sources. These resources are based on all over Noida depending on the scope of the projects.

SOURCES OF DATA

This research is based on secondary sources as well as primary sources.

Primary data source includes:

Direct interview of the executives of the competitor firms.

Direct questioning to the marketing department of the competing companies.

Collection of information by me while moving around in Noida ..

Secondary data source includes:

Advertisement pamphlets.

World Wide Web.

Newspapers & Magazines.

Company Magazines.

SWOT ANALYSIS OF STOCK MARKET

STRENGTH

Stock market or mutual fund gives more return than any other deposit

Scheme like bank deposits or monthly deposit in post office. Company fixed deposits and other small savings conducted by government.

WEAKNESS

Market is very flexible and risky. So people who have much idea about the market may lose their money.

OPPORTUNITY

Current economic situation and monetary policy of government gives Strength to the stock market so it gives opportunity to investors to invest their money in stock market.

THREAT

Banks and post offices and other investment schemes are attack on market potential of stock market.


Mr. Alok Kumar Agarwal,

Chairman - Alankit Group of Companies

ALANKIT ASSIGNMENTS LTD.

Mr. Alok Kumar Agarwal, FCA, started his first venture, Alankit Assignments Ltd. (AAL) in the year 1995 from a single room office by establishing R&T Division with the approval of SEBI. Mr Agarwal’s personal passion has helped to create a unique combination of enthusiasm with entrepreneurship in AAL / Alankit Group. Over the years, various activities have been added in Alankit fold. Presently, Alankit is providing services to over millions of clientele through its ten group companies in diverse service sector.
With his foresighted vision and leadership, Alankit as a Group has carver its niche in the market and established itself as a leader for providing various financial services through its operations as Depository Participant, Stock & Commodity Broking, TIN Facilitation Centre & PAN Centre, e-Return Intermediary, Registrar & Transfer Agent, POS - NSR, Investment Advisory, Online IPO Apply Facilitator, Third Party Administrator Insurance Services, Suppliers of Medicines to Govt. & General Hospitals, Dispensaries and as Retailers. Alankit has invested over 200 million (INR) in the state of art Technology Infrastructure, which in todays scenario becomes essential for providing online information and accuracy without any manual intervention.
Presently, Alankit is having 13 Regional Offices in all metropolitan cities (including Ahmedabad, Bareilly, Bengaluru, Chandigarh, Chennai, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Lucknow, Mumbai and Pune), four overseas offices at Dubai, London, Muscat, Singapore and 23 branches of its own besides 800 + business associates set-up covering 440 + cities. With more than 1000 terminals coupled with skilled and trained manpower of 1200 employees, Alankit is in a position to render first class customer services to its clients. Leading International Agency on business information and risk

Alankit Group is a conglomerate of 11 Group companies. Some of the core activities of the group are diversified into Financial Services, Wealth Management, e-Governance, HealthCare, Insurance and POP (New Pension System). Alankit Assignments Ltd., the flagship company was incorporated in 1991 by a talented visionary entrepreneur, Mr Alok K Agarwal. Under his able guidance and management, the company has made unhindered steady progress since then.
The Group has its headquarter in Delhi with 18 Regional Offices in Mumbai, Kolkata, Chennai, Ahmedabad, Bengaluru, Hyderabad, Lucknow, Jaipur, Indore, Chandigarh, Pune, Bareilly, Cochin, Amritsar, Ludhiana, Ranchi, Bhubaneswar and Guwahati. The Group has expanded its footprint in global arena with its overseas offices in London, Australia, Singapore, Dubai, and Muscat. With a consistent expansion of Alankit’s business, the Group has evolved from largely Financial & Share Broking Company into a diversified Business House.
Alankit is a professionally managed Group, led by a team of level headed personnel with outstanding managerial acumen. We are determined to provide the best and state-of-art investment products and services to our esteemed clients, appreciating their increasing needs & demands. With a customer base of over 15 Million, our services ranges from offline & online trading in Equity, Future and Option segments, Commodities, Currency Derivatives, Debt Market, Interest Rate Futures, Portfolio Management, Pharmaceutical Retail, Third Party Administrator (TPA) to Pension Services. The Group also deals in 3rd party financial products like Mutual Funds, Insurance products, and Institutional Broking besides providing an expert guidance for the same.
Keeping in view the performance of Alankit, the leading international agency on business information & risk assessment, "Dun & Bradstreet" has awarded the Company as India’s Leading Equity Broking House in 2008 & 2009 in a row.

Vision:

"To be a unique service provider in the sectors we serve”

Mission:

To become a customer centric organization with focus on building trust by our unmatched standards.

ALANKIT ASSIGNMENTS LIMITED
Alankit Assignments Limited., a flagship company of Alankit Group is amongst the leading financial intermediary providing services to a large clientele through its 11 Group of companies and 18 Regional offices across India and is constantly moving towards its expansion proving efficient and quality services to its clients.
The company is focused on providing multiple financial services through its extensive network. Alankit started its commercial activities in the year 1995 as a Registrar & Share Transfer Agent. Over a period of time, it has grown into a multi-dimensional financial house having presence across all realms of the financial market.
  • At Alankit we provide online trading platforms to our clients with comprehensive risk management solutions, both for personal and business requirements according to their financial needs and enable them to trade online in Equities, Commodities, Mutual Funds and Currency.
  • Alankit recognizes the challenges institutions faces and strives to provide the latest cutting edge solutions to maintain a good liaison with the clients.
  • Alankit offers advisory and brokerage services for the Indian currency derivatives markets.
  • At Alankit, we provide our investors the chances to profitability invest in the financial market, as our clients do not have to worry about the market swings anymore.
  • With the mission to institutionalise and implement a process driven approach, the Institutional Broking Services at Alankit cater to the investment need of leading institutions like PNB, UBI, BOI, SBI, etc.
  • Alankit Online IPO Application facility is a unique service, wherein more and more people & shareholders across the country have opted to get the high returns on their money and enjoy a lucrative incentive using their demat account details.
  • Alankit offers a wide trading platform with a dual membership at both NSDL and CDSL, for trading and settlement of dematerialized shares. We believe in efficient, cost effective & integrated service support to our brokerage business.
  • Alankit offers professional Portfolio Management Service (PMS) to HNIs who seek customized solutions to realize their investment goals.
  • At Alankit, we offer proactive and timely world class research based advice and guidance to our clients so that they can take informed decisions.
  • Alankit has been appointed as an e-Return intermediary for accepting IT returns

ALANKIT IMAGINATIONS LIMITED

Alankit Imaginations Limited, a Group Company of Alankit Assignments Limited, was incorporated in 1994. The Company is engaged in, sale/purchase of commodities and derivatives, all kind of commodities traded on the Commodity Exchanges. It has obtained the membership of all major active Commodity Exchanges in India, which are regulated by Forward Market Commission (FMC) and Indian Energy Exchange (IEX) which is regulated by Central Electricity Regulatory Commission (CERC). Alankit Imaginations Limited is a growing and consistent profit making company offering array of services under Derivatives Market segment of NCDEX, MCX and NMCE. In line with the frequent changes taking place in the commodity sector across the world, the company is also increasing its span of services with the thrust on integration with the help of information technology.
  • Alankit Imaginations Limited.has equipped itself with necessary technology, manpower, infrastructure and other related services to facilitate power trading on IEX platform.
  • The companyis a primary Trading Member of IEX andfunctions as a facilitator between IEX and the buyer/sellers of electricity. The companyhas a secured and dedicated leased line terminal of IEX for putting bids and offers of clients.
  • The company provides strategic development, Implementation and execution services to put leverage to our energy market dealing with leading edge technology.
  • We review the client’s business goals and objectives; help them to analyze and to employ automatic notification on target goals.
  • Alankit offers competive brokerage with quality services.
  • We offer a wide range of optional services equipped with a strong project management and execution team to ensure that our clients have the information and tools they need to achieve their goals and attain the highest levels of satisfaction with our transaction method and processing.

ALANKIT HEALTH CARE TPA LIMITED

Alankit Health Care Limited. a Licensed Third Party Administrator-(TPA) started operations in Nov 2003. Alankit Healthcare entered the market with the mission to play an important role by offering smooth health insurance services to beneficiaries. It provides hassle free services to all the stakeholders and in the process ensuring reduction in claim cost and control on fraudulent claims.
Alankit Health Care Limited (AHCL) is an ISO 9001 certified company by KPMG for quality systems, process driven organization leading to minimum scope of error and increased efficiency. The Company is equipped to handle over 1 million policy holders. With State of the Art technology and in- house software, the company has managed to bring down process time for the various services it provides to its customers.
  • At Alankit Healthcare the manpower is professionally trained on the various products and services to be provided as a Third Party Administrator.
  • The company follows the dual punching system for enrolling policy particulars to ensure 100% accuracy in data entry.
  • We provide facility to receive payments through ECS facility.
  • The company has maintained a well connected customer relationship with its clients and its network of hospitals by making special emphasis on the service delivery aspect.
  • Alankit Healthcare has a good capacity of data storage and archiving system. The data is stored on DAT and Server besides office computers for day-to-day use and is upgraded regularly.
The company gives utmost importance to satisfy all grievances with courtesy, politeness and promptness.
  • 24-hour helpline services through an inhouse Call Centre.
  • Cashless Hospitalisation through a countrywide network of hospitals.
  • Claim Settlement.
  • Cost Containment.
  • Priority Admissions in hospitals.
  • Data Analysis for the use by the underwriters.
Alankit Healthcare is a pioneer TPA in India to manage the RSBY schemes in Delhi state as total solution provider for managing the scheme. The Scheme has been launched by the Central Government. in association with the State Government to provide medical insurance to BPL (Below Poverty Line) families, at nominal rates.

ALANKIT LIFE CARE LIMITED

Alankit Life Care Limited is making a foray into Pharmaceutical retail business through its division called Rx Pharmacy. The first store of Alankit Life Care was set up in Delhi in 2003. Since then we have served over lakhs of customers through our pharmacy chain .With fourteen medical stores operating currently, the company has plans to open more stores, both company owned and franchisees, over next few years. The stores will also be launched in other metros and mini metros and then leading to a Pan India presence.
Alankit is committed to serve its customers with high quality products and services. Our objective is to act as a partner to our customers providing them daily health solutions. We offer a wide range of products and services, each one caters for different needs and we ensure our customers continued health and well-being.
Our priority is to stock an entire range of pharmaceutical and medical products, and deliver them efficiently to our customers. Our strong supply chain helps us serve our clientele with critical medicines. As pharmacy retail chain we provide large range of products. Our priority is to stock an entire range of pharmaceutical and medical products, and deliver them efficiently to our customers. Our strong supply chain helps us serve our customers with critical medicines. The products include pharmacy, surgical, disposables, anti-cancer, life saving and general healthcare products and nutritional supplements.
Key features of the Rx Pharmacy:
  • A complete Family Health Store
  • One stop stores for preventive, curative & supportive care
  • Complete health – to deliver Medicine ( Prescription &OTC ) , alternate medicine, pathology, health goods, health food, health books all under one roof
  • Building a long time relationship with the customer
  • Fully Computerised and system driven mechanism
  • Well established resources and network across the country backed by high end technology, VPN connectivity, sufficient medical and paramedical staff, additional administrative and financial resources
  • Dedicated IT team to implement robust Tele-support solutions for Tele-medicine including WAN networks, online video support, video surveillance, infrastructural and IT facilities with multi-mode back up channels.
  • Central warehouse and retail outlets are secured by access control and CCTV to ensure 100% security of stocks and transactions.
Our offerings:
We provide Genuine Medicines, Free Home Deliver, Free Insurance worth 1 Lac, Competent staff, Upto 15% discount, Prescription refill, Service Medicine Reminder Facility, TEM Methodology.
Alankit Life Care - Our Business Associates
Company has been associated with some of the leading pharmaceutical companies from around the world including:
  • Svizera Health Care Limited.
  • Elder Pharmaceutical Limited.
  • Comed Chemicals Limited.
  • Currently the company is in direct relationship with
  • Wockhardt Limited.
  • Talent India
INSTITUTIONAL SUPPLIES
The company had been empanelled as authorized medicine supplier to various government and private bodies like ESI central purchase, Dr. Ram Manohar Lohia Hospital, Maharaja Agrasen Hospital, Vinayak Hospital, GM Modi Hospital, Balaji action, Tihar Prison, CGHS dispensaries. We offer a complete range of allopathic drugs, ayurvedic drugs, supplements and FMCG items.
We have a well established resources and vast network across the country backed by High end Technology, Computerized and system driven mechanism, VPN Connectivity, sufficient Medical and Paramedical staff, additional Administrative and Financial resources. We have a dedicated IT Team to implement Robust Tele-support solutions for Tele-medicine including WAN networks, Online Video support, Video surveillance, Infrastructural and IT facilities with Multi-mode back up channels.

ALANKIT INSURANCE BROKERS LIMITED