MA (J&MC) 2016-2018

Semester

/ / / L / T / P / C / Theory
Exam / Internal
Assessment / Total
/

SEMESTER I

I / JC2101 / Communication Theory and Practice / 3 / 2 / - / 5 / 50 / 50 / 100
JC2102 / Global Media & Inter Cultural Communication / 3 / 2 / - / 5 / 50 / 50 / 100
JC2103 / Environment & Development Communication / 2 / 1 / 4 / 5 / 60 / 40 / 100

JC2104

/

Print and New Media

/ 2 / 1 / 4 / 5 / 60 / 40 / 100

JC2105

/

History of Indian Media

/ 3 / 2 / - / 5 / 50 / 40 / 100
/

Credits

/ 13 / 8 / 8 / 25
/

SEMESTER II

II / JC2201 / Business Media / 2 / 1 / 4 / 5 / 60 / 40 / 100
JC2202 / Broadcast Media / 2 / 1 / 4 / 5 / 60 / 40 / 100

JC2203

/

Media Research Methods

/ 3 / 2 / - / 5 / 50 / 50 / 100

JC2204

/

Media Management

/ 3 / 2 / - / 5 / 50 / 50 / 100

JC2205

/

Principles of Advertising & Public Relation

/ 3 / 2 / - / 5 / 50 / 50 / 100
/

Credits

/ 13 / 8 / 8 / 25
/

SEMESTER III

III / JC2301 / Media Content Writing (English/Hindi) / 3 / 2 / 5 / 50 / 50 / 100
JC2302 / Film Appreciation & Criticism / 3 / 2 / 5 / 50 / 50 / 100
Group-I (Select any one)
JC2303
JC2304 JC2305 / Political Communication
Creative Communication
Global Communication / 3 / 2 / 5 / 50 / 50 / 100
Group-II (Select any one)
JC2306 / Television News and Studio Production / 2 / 1 / 4 / 5 / 60 / 40 / 100
JC2307 / Organizational Communication / 3 / 2 / 5 / 50 / 50 / 100
JC2308 / Web Design and Production / 2 / 1 / 4 / 5 / 60 / 40 / 100
JC2309 / History of World and Indian Cinema / 3 / 2 / 5 / 50 / 50 / 100
Group-III (Select any one)
JC2310 / Radio News and Studio Production / 2 / 1 / 4 / 5 / 60 / 40 / 100
JC2311 / Brand Planning and Management / 3 / 2 / 5 / 50 / 50 / 100
JC2312 / Print Journalism / 2 / 1 / 4 / 5 / 60 / 40 / 100
JC2313 / Basics of Audio and Video Production / 2 / 1 / 4 / 5 / 60 / 40 / 100
Credits / 25
SEMESTER IV
IV / JC2314 / Internship * / 5 / 20 / 25 / 100

Evaluation Scheme for Courses with Theory and Practical credits:

IA I (Practical) / IA II (Practical) / CWS (Theory) / End Semester (Theory)
20 / 20 / 10 / 50

* IV Semester – 16 weeks INTERNSHIP Evaluation:

In this semester the student has to undertake 16 week Industrial Internship with mid-term progress report after 8 weeks in personal or through Skype. The end term evaluation will be done through presentation and report submitted by student at the end of Internship in presence of members from industry and academia.