Animated Skin Specifications

Definition

This full page takeover consists of a 970x250 and left and right panels that play in concert with each other.

CBS Interactive offers this unit through our approved third party vendor.

Animated Skin Example:


I. Animated Skin Third Party Serving Specifications
Item / Specification
Dimensions / Main unit: 970w x 250h pixels
Left and right panels: 210w x 825h pixels
File Format / Flash: SWF
GIF/JPG: Default image required for Flash submission
Maximum Size / 300k combined
Default GIF/JPG / 100k for 970w x 250h main unit
Animation / 10 seconds maximum. User can click on hotspot in 970w x 250h main unit to replay animation.
Audio / Not allowed
Video / Not allowed
Frame Rate / 24 frames per second maximum
CPU Consumption / Vendor's technology should consume no more than 25% of users CPU resources on an average system.
Frequency Cap / Animation must be frequency capped to once per user per day.
Z-index Guideline / Please set ad to z-index between 1000 and 4999.
Third-Party Serving / Available by our approved Third Party Vendor: MediaMind.
II. Base Skin Specifications
A base skin is required which will be served beneath the Animated Skin. Please refer to our Universal Skin Guidelines.

Testing

All creative must function uniformly on both Windows and Mac OS X operating systems as well as the following browsers: Internet Explorer, Firefox, Google Chrome and Safari for Mac OS X.

Third-Party Serving Guidelines

·  Third-party tags must serve a default GIF/JPG for browsers that do not support rich media.

·  CBS Interactive must approve all creative prior to launch.

·  CBS Interactive prohibits creative substitution or modification, via the Third-party vendor, to existing campaigns without prior approval.

If creative is changed through the third-party vendor without prior approval, campaigns will be immediately inactivated until creative complies with our specifications.

·  "Fourth-party" serving is not supported.

Note: If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed launch date.

Deadlines:

CBS Interactive requires that all creative must be submitted 15 business days prior to launch date.

If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed launch date.

Contacts
Questions about this opportunity / Please contact your CBS Interactive representative.
Technical questions about your creative / E-Mail .
© 2013 CBS Interactive. All Rights Reserved. Updated on 2.20.13 / 3 of 3