Scottish Rugby
Job Description /
Job Title: / Marketing Executive / Team: / Edinburgh Rugby
Reports to: / Managing Director: Edinburgh Rugby / Location: / BT Murrayfield Stadium, Edinburgh.
Work Pattern: / The post holder will have a flexible approach to managing their workload; they will be present at home matches, work weekends as well as keeping office hours. / Date JD Completed: / March 2015
Job Purpose:To provide support to the Commercial Manager and Managing Director of Edinburgh Rugby, assisting with all aspects of the club marketing and match day activities.
Key Accountabilities: / Associated
Competencies:
To co-ordinate the various traditional marketing as well as emerging digital channels. As well as fundraising, sponsorship, commercial and operational initiatives, which includes planning with the SRU stakeholders. / Planning and Organising
To help develop the brand, marketing and sales strategies, for ticket, merchandise, hospitality and other revenue generating activities through both traditional and digital channels. / Personal Accountability
Team Working
To help ensure that Edinburgh Rugby can operationally meet its financial projections and deliver an enhanced and positive customer experience. / Personal Accountability
Facilitating Change
To help design, implement and facilitate annual marketing plans for the relevant initiatives. / Planning and Organising
To help organise and implement client relation strategies including:
  • Client satisfaction surveys
  • Client development activities
  • Client skills training
  • Special events
/ Planning and Organising
Flexibility
To help develop and administer the marketing database, which includes client and prospect information, mailing list applications, access to financial reports, etc. / Planning and Organising
To assist with and support stakeholder involvement in various commercial activities including co-ordinating business development, marketing activities and sponsorship activities via these relationships. / Effective Communication
To support the implementation of the marketing and sponsorship strategies. / Team Work
To assist in accounting practices and procedures including management of expenditures and ensuring that agreed financial processes and procedures are being adhered to. / Planning and Organising
Personal Accountability
Scottish Rugby
Person Specification /
Factor / Essential / Desirable
Qualifications and Attainments: /
  • Marketing qualification (degree level or equivalent and or, significant experience)
  • Good, working knowledge of MS Office packages
/
  • CIM

Knowledge and Experience: /
  • Working in a commercial and/or marketing environment
  • Experience of Stakeholder Management at all levels
  • Ability to build effective working relationships
  • Excellent organisational skills
  • First classwritten and verbal communication skills
/
  • Knowledge and understanding of Scottish professional rugby
  • Experience of sourcing and securing funding
  • Sport or sports club marketing experience

Competencies: / Planning and Organising
Effective Communication
Personal Accountability
Flexibility
Additional Requirements: /
  • Ability to undertake flexible working hours
  • Driving Licence
  • Self starter