THE NEW MEDIA MONOPOLY: The Big FiveMM

NAME:

DATE:______/25 POINTS

  1. In 1983, ______men and women headed mass media corporations. Twenty years later, that number dwindled to ______.
  2. The largest media company, ______, merged when America Online and ______became one in 2000.
  3. Yahoo
  4. Time Warner
  5. ABC
  6. Disney
  7. Taco Bell
  8. Henry Luce was best known for overseeing a family of …
  9. Baby wolves
  10. Radio stations
  11. Newspapers
  12. Magazines
  13. A list of properties owned by AOL and its fellow members runs for ______pages.
  14. 10
  15. 20
  16. 30
  17. 40
  18. The author in these pages compares mergers to a ______
  19. Doll pieced together with glue
  20. Brother-sister tandem
  21. Marriage between a couple
  22. Horse race
  23. The writer compares Time Warner’s trying to sell off some of its companies to a …
  24. Yard sale on its front lawn
  25. Mother having a baby
  26. An auction in an Amish village
  27. Thief pilfering jewels
  28. How much money does the Disney corporation make in a year?
  29. $5 trillion
  30. $12 billion
  31. $255 million
  32. $25 billion
  33. What homework rule did the parents of former Disney chairman Michael Eisner have for him growing up?
  34. No homework, no sports
  35. Two hours of homework for every hour of TV
  36. He could not watch TV while studying
  37. None, they let him watch it all day long
  1. How many resumes did Eisner send out before receiving a response?
  2. One
  3. 10
  4. Hundreds
  5. Thousands
  6. What professional sports team does Disney own?
  7. The San Jose Sharks
  8. The Los Angeles/Anaheim Angels
  9. The Los Angeles Dodgers
  10. The Anaheim Mighty Ducks
  11. What potential dangers do you seen in a TV company owning a professional sports team? Explain. (Also consider that Notre Dame University is the only college team to have an individual contract with one of the major networks.)
  1. What acquisition by Murdoch News Corporation added $9 billion in annual income?
  2. Yahoo
  3. DirecTV satellite system
  4. Time Warner
  5. Disney
  6. Murdoch bought all of the following EXCEPT …
  7. The Los Angeles Dodgers
  8. The New York Knicks
  9. The Boston Celtics
  10. Two of London’s largest newspapers
  11. What laws did Murdoch evade or avoid?
  12. Paying his taxes
  13. A murder rap
  14. Stealing hubcaps from old ladies
  15. Painting graffiti on his own sweatsocks
  1. Why did Murdoch keep his company in Australia?
  2. He was a huge Mel Gibson fan
  3. He owned a ranch of kangaroos
  4. He sold cotton candy there as a child
  5. He got a tax break there
  6. Murdoch now owns ______television, the most violent and conservative in U.S. broadcasting.
  7. CNN
  8. ESPN
  9. FOX
  10. Disney
  11. Name the three major television networks historically:

______

  1. Murdoch is the largest broadcaster in the continent of ______, “with forty channels in eight languages, covering 53 countries” (43).
  2. The USAb. Europec. Quakertownd. Asiae. Africa
  3. Where did VIACOM, the fourth-largest media conglomerate, begin?
  4. With Russian immigrants in Chicago
  5. In Brazil
  6. In Philadelphia near Tom Hanks’ new house
  7. In New York city atop the World Trade Center
  8. What does CBS stand for?
  9. Keep it Real
  10. Corporations for Brotherly Service
  11. Columbia Broadcasting Company
  12. Crown-Royal Bidding Corporation
  13. Why did CBS need correspondents in Europe in the 1940s?
  14. Civil Warb. WWIc. WWIId. Iraq Ware. Mickey Mouse
  15. Walter Cronkite, who recently died, Charles Kuralt, Charles Collingwood and others were known as ______because they became the voices of radio.
  16. Murrow’s boys
  17. Scratchy tones
  18. Voices of the earth
  19. Shouters of freedom
  20. The 1980s were known for ______.
  21. Hostile takeovers
  22. Dot.com booms
  23. WWII
  24. The 1990s were known for ______.
  25. Hostile takeovers
  26. Dot.com booms
  27. WWII
  28. In 1999, Viacom bought CBS for ______
  29. $1
  30. $20 billion
  31. $50 billion
  32. $111 billion

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