CONTACT:
Gina McNamee ()
Melissa Kaliner ()
LOU HAMMOND & ASSOCIATES
212-891-0221/0266
NEW TRENDS IN US SHOWERS:
~ GROHE Euphoria Shower System Adds Industrial Elegance andModernity
toAny Bathroom ~
NEW YORK, Dec. 1, 2014 – The minimalandmodernEuphoria showersystem from GROHE,the world’s leading manufacturer of premium bathroom and kitchen faucetsandfittings, illustrates key trends in the US marketplace.Thedesignwieldsperfect proportionsanduniformgeometry,anaestheticthat complementscontemporarybathroomsoraddsa moderntouchtotraditionalbathrooms.
1. Exposed Valves: “Exposed valves have always beenthe norminEurope; now in the U.S,it is not only a design statementbutmakesfor less expensive construction,” saidBen Fix, Director, ProductMarketingandTraining, GROHEAmerica.
2. Personalized Spa Experience: GROHE products are featured in thefinest luxury hotels inthe world – from The St. Regis Balitothe WBarcelona Thespa experiencecomes homewiththeEuphoria system, equippedwiththebrand’sproprietaryGROHEDreamSpray®technology, providingperfect waterdistributionthrougheverysinglenozzleinthe “Rain”spraypattern– identifiedbyextensiveconsumerresearchas themost usedandappreciatedofallavailablespray patterns. Theheadshowercanbeswiveledtotheoptimalpositionforthat truly individualshowerexperience.
3. Frameless Glass and“Statement”Hardware:“Framelessglassisanotherdesigntrendwe areseeinginhomesandhotels around theworld– allowingformorelight andalsohighlightingthebeautyofthefixtures,”saidFix.“ThenewEuphoria showersystem,withits showerheadandbeautifulchromefinish,standsout,becominga conversationpieceofanybathroom.”
The GROHETechnologiesThatMakesitEuphoric
The biggest benefits areprovidedbyGROHE’suniquetechnologies. TheEuphoria Systemis a combinationofmodern,contemporarydesignandfunctionalexcellence–unitingGROHEDreamSpray®andGROHETurboStat®inoneproduct.
The systemdeliversallthebenefitsofa fullycustomizedsystem,including athermostatic,headshowerandhand showerforgreatershowering comfort and a superioroverallexperience.
Finally withGROHEStarLight®thechromefinishisguaranteedtoretainitssplendidsheenformanyyears.
Euphoriainnovations from GROHE – accessanewworldofshoweringenjoyment!
About GROHE
GROHE faucet and shower products are distributed in more than 180 countries and represent nearly 80 years of excellence in European design, innovation, engineering and quality.
GROHE America’s headquarters are in the heart of the Flatiron district and houses the GROHE Live! Center, an interactive showroom created for inspiration and collaboration.
The GROHE Group is the world’s leading provider of sanitary fittings, comprises Grohe AG, Hemer;Joyou AG, Hamburg and othersubsidiaries in foreign markets. With its global GROHE brand, the GROHE Group relies on itsbrand values quality, technology, design and responsibility to deliver “Pure Freudean Wasser”. With the JOYOU brand, the Group covers the fast growing Chinese market.
The GROHE Group was purchased by the LIXIL Group and the Development Bank of Japan in January 2014. The LIXIL Group is the global leader in the building materials and housing equipment industry. GROHE and Joyou remain independent within the LIXIL Group.
For more information and to find local showooms, please visit or call 1-800-44-GROHE (47643).
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