Tuesday, March 30, 2010
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500 x 500,000 = WORLD WIDE SUCCESS!

Fiat has produced its half millionth Fiat 500, just 21 months after its Bambino was born, making the award winning Fiat 500 one of the Italian car maker’s most successful cars of all time.

The 500,000th Fiat 500, a Funk White 500 1.2 with Start&Stop, rolled off the production line at the Fiat Auto plant in Tychy, Poland.

On sale and in demand in 83 different countries around the world, from Italy to Brazil, South Africa to Japan, the new Fiat 500 has reached this historic figure in only 21 months from its launch. The top ten markets for the first 500,000 cars have been: Italy (244,755 units), France (58,425), the Great Britain (51,445), Germany (48,319), Holland (13,682), Switzerland (10,765), Spain (10,103), Belgium (9,548), Japan (9,030) and Austria (8,648). It is well worth noting that 80 per cent of customers choose the top of the range versions (the Lounge and Sport) which are fitted as standard with Blue&Me.

This new record has once again focused the media spotlight on the Fiat 500, and has confirmed its reputation as an Italian style icon capable of winning the hearts and minds of the public and the international motoring press. In addition to success on the sales front, the Fiat 500 has already won 40 international awards, has received the prestigious EuroNCAP 5 star rating, and boasts a dedicated internet site (fiat500.com) with a community of over 120,000 users from 206 different countries taking part in 30 online activities and clocking up an amazing 240 million page visits.

This production record and the model’s unquestionable popularity are the result of the 500 project’s great ability to generate new versions. This was demonstrated by the debut of the 500C Convertible, the original cabriolet version of the 500 that pays homage to the 1957 soft-top but comes packed with advanced solutions in terms of build, engines and passenger comfort.

(ends)

For further information:

Fiat media web site:

Andrei Zaitzev / Edward Rowe
General Manager ~ Fiat / Public Relations Manager
Ateco Automotive Pty Ltd / Ateco Automotive Pty Ltd
Ph: (02) 8577 8030 / Ph: (02) 8577 8015
Mob: 0400 166 147 / Mob: 0407 913 244
Fax: (02) 8577 8199 / Fax: (02) 8577 8199
E-mail: / E-mail:
Fiat Media web site:

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Release Number: 335fiat-AU

Date of Issue: 23 December 2018. Time of Issue: 17:10:28