Fair Trade Edmonton Steering Committee

Fair Trade Edmonton Steering Committee

Meeting Minutes

April 22nd, 2015 7:00pm-8:30pm

Century Place

9803 102a Ave NW

Attendees:

*Sorry arrived late, may have missed some of the topics at the beginning of the meeting.

Sent them a draft press release.

Andy will work on updating the press release and send it out tonight.
City of Edmonton Advertising: Complicated process to get placards up – digital media will give us some free spots.
MPH will spread the Facebook page.
Got the revised quote on insurance (volunteer name updates).
Volunteers should arrive at 10am on May 9th
Panelists: We need to confirm what time they should show up
Captain fairtrade with his “coffee buddy” should show up and do promo on the streets of whyte.ave
Anita received the stickers and buttons and FTC items.
Give some to businesses, give some out at the princess.
Jo Chan will bring the little chocolates to give away and promo stuff. (no coffee – send to Ten Thousand if they want to try samples or buy).
Put the stores on our Website that have emailed they have 2 or more products (ken send to Elauna).
FYI: Fairtrade wines from South Africa, Chile, Argentina
Maybe we should give the speakers a fairtrade wine – or a gift from Ten Thousand Villages.

Social Media:

Robin created a Hoot Sweet account – allows you to create tweets ahead of time to be send out on a schedule.
Robin will update the twitter page (then send it to the committee to give a thumbs up). Tweet out the speaker bios and link to MEC and the speakers
Option: Can pay $9 a month to get analytics of our stats
Other Hagtags to use include: #YEGeats #YEGevents
Anita or Micheal will send the horizontal event image to everyone.
Option: Can pay for a sponsored tweet or faceboook advertising (not a lot but incredibly effective).
Send Robin photos when possible so she can tweet out.
Any companies want to have a shout out on twitter?
City’s social media crew will promote our event on their social media.

If we can get a confirmation from the city counsellor attending – it should go in the press release.
Proclamation will not be done until a few days prior
Our event is on the Old Strathconabuis association website
In the Ave’s weekender – online
Andy will pay the insurance direct, then show us the receipt, and Ten Thousand will reimburse the amount of $200.
Need to be out by 1:00pm on May 9th
End the event by sending people out to visit Ten Thousand and Thrival etc.
Anita got us access to a table at the farmers market, we will put a poster there, it would be good to have a volunteer to be there too. Reed can stop in once and a while since he will be in the vicinity.
Next meeting the 27th of May.
Michael will not be there on the 27th so Reed will book a location on campus.
Debrief after the event …somewhere…with beer?
Heather will promote WFTD through Just Chrismtas, United Church, ACGC networks.

See everyone on May 9th, and if not on the 9th then May 27th and if not on the 27th on June 24th!