Revo-Handle White Paper

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Revo-Handle
White Paper
Design and Pilot completed by Revo-Products, LLC
Within this document there is the realization of a problem, a product to fix the problem, and the study of how well the product functioned in a public setting.

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Revo-Handle - White Paper

Design and Pilot completed by Revo-Products, LLC

Problem

Over 80% of retail consumers use their Smartphone/tablet in stores for coupons, reviews, and lists. However, retailers do not provide a convenient space for consumers to set their smart devices.

Product

The Revo-Handle was designed to take the place of the current replaceable handles that are on shopping carts. This will allow consumers to place their smart device frontwards or backwards on the grocery cart.

Pilot Methodology

Dorothy Lane Market (DLM) was started in 1948 and has grown to 3 local stores in the Dayton, OH area. They have focused their efforts on customer experience and quality which has created a world of followers and return customers. The demographics of the pilot are: Age – 30-44= 25%, 45-59= 46%, 60+ = 17%; Marital status – married = 70%, single = 23%, co-habitation = 7%; Children – 0 = 24%, 1 = 18%, 2 = 27%, 3+ = 31%; Sex – female = 81%, male 19%.The pilot used survey information from DLM and national surveyors such as Deloitte to validate appropriate demographics.

During the month long pilot there were 100 respondents to a 6 question survey. Besides demographics, other questions were created specifically for the public evaluation of the Revo-Handle. The surveys were handed out and focused during the busiest of times such as 4-6pm on week days and afternoons on weekends. There were 35 Revo-Handles placed on carts and the individuals who took them were asked to take the survey.

Results

The baseline questions matched closely with the local and national data. Almost 83% of the individuals that took the survey use their smart device in-store which is close to DLM’s score of just over 80% and Deloitte’s 84%. On a scale of 1-5 with 1 being the worst and 5 being the best, 7 out of 10 individuals gave the Revo-Handle a 4 or 5. Only 1 in 10 people gave it a 1 or 2 on the same scale.

Discussion

The results show overwhelmingly, that this product would create a more customer centered shopping experience. By having the handle in place, retailers will now be able to communicate back and forth with consumersthrough their own smart device and during their shopping experience. The transition was also easy since the old handles snapped off and the new ones snapped on in only 15-30 seconds for each handle.

Education about what the handles were for was the most difficult piece of the pilot. To combat this Revo-Products set up a demo and placed stickers in strategic places. When implementing on a larger scale it would be beneficial to allow for an educational curve.

Here aresome comments:

“Love it as I am constantly putting it [phone] somewhere and forgetting where I put it after I look at it for each item.”

“Great idea-Could see using my phone more for this.”

“Would use it [phone] more if stores would offer something like this. Ability to pull up weekly ad on device aids in shopping.”

“Helps make my shopping experience easier!”