Merivale High School
English Department
EMS3O – English Media Studies Grade 11 Open
Prerequisite: English, Grade 10, Academic or Applied
Fee: N/A
Course Description:
This course emphasizes knowledge and skills that will enable students to understand media communication in the twenty-first century and to use media effectively and responsibly. Through analysing the forms and messages of a variety of media works and audience responses to them, and through creating their own media works, students will develop critical thinking skills, aesthetic and ethical judgement, and skills in viewing, representing, listening, speaking, reading, and writing.
Units of Study:
Unit 1 / KEY CONCEPTS AND MEDIA THEORYUnit 2 / THE INTERNET
Unit 3 / ADVERTISING
Unit 4 / TELEVISION
Unit 5 / FILM
Student Responsibilities:
Student Responsibilities:
Tests, Assignments, and Group work
Essential Curriculum Expectations
To be met by each student to ensure successful completion of the course:
The entire curriculum document is available from:
http://www.edu.gov.on.ca/eng/document/curricul/seccurric.html
Students who complete ENG 3U must show written and oral evidence of skills developed to a standard set by rubrics and assignments developed in conjunction with Ministry guidelines by the English Department, both as set out in the course outline and developed within individual courses. Specific evidence presented by the student must include the range of material represented in the following areas:
A. UNDERSTANDING AND INTERPRETING MEDIA TEXTS
1.2 identify and explain the messages in and meanings of media texts
2.1 identify the codes and conventions used in media texts and explain how they help to create meaning
B. MEDIA AND SOCIETY
1.1 analyse the representation of groups and individuals; media representations of current social, political, and cultural issues and events; representation of behaviours and attitudes in media texts and comment on the perspectives, beliefs, or biases that are evident in the texts
2.1 evaluate the impact of mass media on perceptions of Canadian identity; on countries, cultures, and economies around the world and/or the relationships among them, focusing on globalization
2.4 examine the ways in which the media and communication technologies can infringe on the privacy rights of individuals, and how consideration of those rights affects the behaviour of the media industry
C. THE MEDIA INDUSTRY
1.1 analyse how and why media companies, sponsors, and advertisers identify and target audiences based on socio-economic factors and how they assess and react to audience response
2.1 explain how government regulations and industry codes affect the way in which media companies operate
2.4 analyse the factors that determine what media texts will or will not be made available to the public
D. PRODUCING AND REFLECTING ON MEDIA TEXTS
1.3 select and use the conventions and techniques of a particular form to produce media texts
1.6 research and obtain the necessary credits and permissions for the media texts they create, and explain the importance of doing so
2.1 identify and distinguish between the various positions involved in the production of a variety of media texts
Assessment and Evaluation:
Category / WeightKnowledge/Understanding (K)
· Assessment in this category includes terminology, symbols, concepts, theories, forms, works studied, processing strategies, production processes, and communication purposes & effects / 20%
Thinking/Inquiry (T)
· Assessment in this category includes but is not limited to planning, research, note taking, documenting, visualizing, summarizing, organizing, comparing, interpreting, problem solving, reflecting, analyzing, synthesizing, evaluating / 20%
Communication (C)
· Assessment in this category includes organization and style in writing and speaking / 10%
Application (A)
· Assessment in this category includes delivery of media forms in presentations, and creation of media forms / 20%
Summative
· Culminating Task 20%
· Exam 10% / 30%
I have read and understood the English Department Policies.
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