Management Department

Management Department

Subject: Strategic Management

Year of study: 2017-2018

PROGRAM OF STUDY

Theme 1. The Strategic management process

1.1 What is strategic management?

1.2 Stages of strategic management

1.3 The stakeholders

Theme2. External environment

2.1 The elements of external environment

2.2 Industry developmental stage

2.3 External environment assessment tools

2.4 Strategic groups and strategic types

2.5 Dynamic competitiveness of companies

Theme3. Internal Environment

3.1 The Importance of Internal Analysis

3.2 Companies resourcess and competencies

3.3 Value ChainAnalyses

3.4 Internal Evaluation Matrix

3.5 Benchmarking Process

Theme4. Business level strategies

4.1 Cost-leadership Strategy

4.2 Diferentiation Strategy

4.3 Focus Strategy

4.4 Cost leadership and diferentiation strategy

Theme5. Corporate level strategies

5.1 Diversification strategy

5.2 The Tools of Corporate-level options

Theme6.Strategy implementation and evaluation

6.1 Strategy implementation

6.2 The nature of strategy evaluation and control

Theme7. Particularities of Strategic Management in Not For Profit and Governmental OrganizationsOrganizații publice:

7.1.Public sector strategic principles

7.2.Not For Profit Organizations: relevant resources in not for profit sector and the collaboration

Bibliography :

1. Borza Anca, Bordean Ovidiu-Niculae, Dobocan Ciprian Radu, Crisan Catalina-Silvia, carte, Management strategic. Concepte si studii de caz, RISOPRINT , CLUJ-NAPOCA, 2008, P. 262

1. Bresser, R., Hitt, M., Heuskel, D., 2006, Winning strategies in a deconstructing world, John Wiley&Sons, USA, Biblioteca Catedrei de management

1. David, F., 2013, Strategic management. Concepts and cases, Pearson/Prentice Hall, USA, BCU, Biblioteca FSEGA, Biblioteca Catedrei de management

1. Dess, G., 2007, Strategic management: text and cases,McGraw-Hill/Irwin, USA, BCU, Biblioteca de Business

1. Hitt, M., Hoskisson, R., Ireland, D., 2007, Management of strategy. Concepts and cases, Thomson, USA, BCU, Biblioteca FSEGA

1. Mellahi, K., 2010, Global strategic management, Oxford University Press, UK, Biblioteca FSEGA, Biblioteca de Business

1. Pearce, J., 2007, Formulation, implementation and control of competitive strategy, McGraw-Hill/Irwin, USA, Biblioteca de Business
2. Thompson, J., Martin, F, 2005, Strategic management: awareness and change, South-Western Learning, UK, BCU
3. Wheelen, T., Hunger, D., 2006, Strategic management and business policy, Pearson Education, USA, Biblioteca Catedrei de management

Head of department Professor

Prof. Răzvan Liviu Nistor Assoc. Prof. Cătălina Silvia Crișan