COMS 1301-001 Summer Intersession Test Review #3 Date: May 23 or 30

Scantron Series 882 and #2 pencil

Chapter 11:

Definitions of denotative and connotative language; and how they affect language/ our interpretations of it.

What Tarver’s Law of Conciseness says

What are malapropisms? And what was my advice regarding their use?

What is the value in using familiar words?

What is a metaphor and a simile; be able to distinguish one from the other. And what are mixed metaphors?

What are hyperboles and why would we want to use them?

What does personification mean?

What is euphemistic language and when do we want to use it?

Antithesis is a language technique best left to who? And what does the term mean?

What is alliteration and why is it of value in our language?

What does repetition do for our language?

What do we mean by redundancy? Be able to recognize an example of it.

Chapter 15:

The key here is the handout on the Motivated Sequence format. There are oodles of questions coming from this page and since everyone paid attention and followed my plea to use this format for your persuasive speech, you will know all the material on it. But for those who choose poorly and ignored my requests, then study it hard and maybe you can figure out what I spent so much time covering in class.

Additionally: know this stuff…

The terms boomerang effect, sleeper effect, and great expectation fallacy.

How I defined persuasion in lecture and the continuum ranges for persuasion.

What cognitive dissonance refers to.

What a two-sided argument means and how it differs from a one-sided argument. When you want to use a 2-sided versus a 1-sided argument.

When to reveal your proposition upfront and early to your audience and when to hold off and let it emerge later, as the facts in your argument come out.

When can a comparative advantages order design be effective for persuasive speeches.

Chapter 16:

This chapter is packed with potential test questions, so study it well. Know the following reasoning fallacies and how they are used in examples: hasty generalization, red herring, slippery slope, band wagon appeal, ad hominem, either-or argument, faulty analogy, false cause, and glittering generalities.

With logical reasoning using causation, speakers sometimes confuse the “cause and effect” with what? Deductive (reasoning from principle) and Inductive (reasoning from specific instances) arguments—the general process of how they work; and when they are wise to use for what kind of audience.

What mythos is, what is based on. And the potential danger from its misuse.

Credibility—know what initial, derived, and terminal credibility means.

The ways a speaker can “enhance his or her credibility” What Cicero said about being genuine and using pathos to make your case. (notes and website)

Aristotle’s claims about anger, patriotism, and emulation. Know what each emotion refers to, any weaknesses or reluctance to use such emotion, and essentially the value they carry to motivate an audience. (notes) What did Kenneth Burke about the concept of decorum (notes) What is the term decorum; where did it come from; why is it important for a speaker to adhere to it? (notes/website). Aristotle and credibility: the qualities of virtue, practical wisdom, and selflessness. Know what each one refers to; how they can help a speaker establish credibility. (notes/website)

Chapter 17:

The primary purpose of a special occasion speech is to do what?

The characteristics of a speech of Introduction; what must be done to do it right.

The two mandatory requirements for a speech of presentation and the two optional ones as well. A eulogy is example of what kind of special occasion speech? The eulogy’s degree of difficulty to deliver and why that is so. What is the general definition of commemorative speeches? What you need to do if delivering an effective speech of acceptance? What are keynote speeches? And what are the basic qualities a speaker must possess to deliver them well?

After-Dinner speeches need two qualities to be done well—what are they?

Humor is most often used in what type of special occasion speech? What elements an effective toast needs to incorporate.

The Requirements for the Ceremonial Speech

Review those 12 steps from my PowerPoint lecture and on chapter 17 in the notes. The critical areas are speaking rate, the Quarter-Page manuscript suggestion, the type of supporting material needed to make your subject’s qualities or traits come alive. The delivery method used for the ceremonial speech.