Marketing and MG DECA a Connection That Lasts a Lifetime

Mr. Fassl

608-316-1804

Course Description: Marketing Management /Internship is a dynamic course that will prepare you to be a leader of an organization. You will get hands on experience giving presentations, hiring employees, managing a business and creating your own business plan.

New this year, this course will be taught using a variety of on-line and independent teaching methods. Students will be given independent and group projects, and will be expected to work independently to complete assignments.

Marketing and MG DECA… a connection that lasts a lifetime

Semester 1, 2013-2014

REVIEW OF MARKETING (CH 1)

Mr. Potato Head

School Store Training

4P’s-B2B – p7-12

Value-Importance p16-25

Marketing Apps p28

Net Savvy p28

BUSINESS 2 BUSINESS MARKETING (CH 6)

B2B Markets p151

RFP p157

Net Savvy

Developing your own proposal

DEVELOPING MARKETING STRATEGIES (CH2)

Strategic Planning p 30-43

SWOT

Ethics: Microsoft p45

Adding Value p49

Conduct a SWOT p53

Net Savy p53

Case Study p53-55

Develop a B-2-B Marketing Plan

BUSINESS MANAGEMENT (packet)

Teamwork: Toxic Waste Dump

Management process

Planning Process

Operations management

Case Study Reviews

Strategic Planning Interview

MARKETING RESEARCH (CH 9)

Marketing Info Systems p243

Ethics of consumer info p244

Research Process p245-259

Types of Data/Research p252

Constructing a Questionnaire p252

Marketing Apps 4-5 p264

Case Study pg 265

Market Research Project

HUMAN RESOURCE MANAGEMENT (packet)

Hiring/firing Employees

Selecting Employees

Recruiting Employees

Motivating Employees

HR project

Semester 2, 2013-2014

International Marketing (3 weeks)

Customs

Trades

Case Studies

International Research multimedia project

Entrepreneurship (14 weeks)

Qualities of an entrepreneur

Business Plan-22 projects

Commercial Loan Officer

Insurance types, agent speaker

Entrepreneurship Loan /Presentation and portfolio project

Marketing and MG DECA… a connection that lasts a lifetime

Godin Day: At the beginning of each class, students will visit seth Godin’s website and read his blog for the day, you will then post a comment about the blog on Mr. Fassl’s Website.

http://www.sethgodin.com/sg/ Blog : http://sethgodin.typepad.com/

MR. Fassl’s Blog: http://www.mononagrove.org/faculty/Josh_Fassl/management.cfm

Students comments should relate to two categories:

1.  What does this mean to me?

2.  How can it help me be a better business leader?

Classroom Expectations:

·  All students are expected to be in class and on time daily. If you are tardy, you owe me the time cleaning my desks or the store.

·  Come to class prepared with a PEN and PENCIL, notebook and binder.- If you take mine, I will charge you!

·  You may eat food and drink only when you bring enough for everyone.

·  Respect for others and good listening skills are greatly appreciated. We will have many interesting discussions, so your cooperation in this matter is very important.

·  Do not touch anything that is not yours. That includes the thermostat, cabinets, or other students’ materials.

·  You will be expected to work independently on assignments and projects.

COURSE ASSIGNMENTS SEPT

9/4 - REVIEW OF MARKETING (CH 1)

Seth Godin Blog

Textbook resources. http://grewalm.mcgraw-hill.com/ Username: Password: mononagrove

Watch Video on Water http://www.mhhe.com/business/marketing/videos/value_bottled_water.mp4

Answer Water Questions on Blog

Read book about 4P’s-B2B – p7-12 or listen to PPT HERE

Answer Marketing Application question 2 on page 28.

Explain the difference between b-2-b marketing and b-2-c marketing. Answer question 3 on pg 28.

Mr. Potato Head Activity

9/6 –Mr. Potato Head Presentations

-Read Marketing Value-Importance p16-25

-Marketing Applications #5 on pg 28 (debate)

-Net Savvy #1 p28 – Send e-mail to Mr. Fassl You must have it in a MELCON paragraph format.

-School Store Training…Refresher…

9-10 -Take Practice Quiz CLICK HERE

-Business 2 Business Marketing- B2B Markets p151

Listen to Narrated slides http://highered.mcgraw-hill.com/sites/0073380954/student_view0/chapter6/

Culvers Expansion into B-2-B Assignment

RFP p157-185

Toyota RFP- You are the sales manager for a new manufacturer of brake pads. Go to www.Toyotasupplier.com Answer the questions about their vendor rules.

Developing your own proposal- Based upon your information from their supplier website, develop a contract proposal to Toyota in hopes to win their business for new brake pads.

9-12 9/11 Marketing- What companies were trying to profit from the anniversary of 9/11

-Socialanthropy Marketing

9-16 DEVELOPING MARKETING STRATEGIES (CH2)

SWOT

Disney-pg 30-31 What were their weaknesses? New opportunities? Successful?

Strategic Planning p 30-43 Slides: Chapter 2

Conducting A Swot Analysis… http://toolkit.mhhe.com/chapter2/SWOT2/loader_swot_p2.html

9-18 Ethics: Microsoft p45

Adding Value p49

Marketing applications : Conduct a SWOT for MG as a group p53 #2, #3

Case Study p53-55

9-21 Develop a B-2-B Marketing Plan.

9-25 Develop a B-2-B Marketing Plan.

9-27 BUSINESS MANAGEMENT (packet)

Teamwork: Toxic Waste Dump

Management process http://www.managementstudyguide.com/what_is_management.htm

http://www.managementstudyguide.com/management_levels.htm

http://www.managementstudyguide.com/management_functions.htm

Case Analysis Planning

Road Repairs

Set up Strategic Planning Paper Interview….must meet with them either via phone or in person. NO

E-mails or TXTS

10-1 -Review Management Levels and Functions

-Leadershp

- 3 types of leaders

- Leadership in the Movies

- Leadership Style Survey

Bossing the Bad Apple…

MR. FASSL’S HOMEWORK POLICY

IN-CLASS ASSIGNMENTS: if we work on them in class, they are due at the time assigned, no exceptions. If you don’t do it, you will not be allowed to turn it in late. (If you are absent, you have 2 days to complete the assignment for FULL credit)

HOMEWORK: Homework is due at the beginning of class for FULL credit. It will be graded by “effort”; did you try.

If we go through the answers together as a class, there will be no opportunity (NO LATE) to complete the assignment late. (If you are absent the day it was assigned, you have 2 days to complete the assignment for FULL credit)

If I collect the assignment to “grade” for completion based upon measuring your knowledge. I will accept it LATE (50%) the next school day. Once I return the assignments and we discuss them, you will not be allowed to turn it in for credit.

K+S Policy

If you complete a project (to your best ability) ON TIME, and you get a low score that you are unhappy with. See Mr. Fassl, we’ll discuss what you could’ve done better and how to improve your grade. You will be allowed to “REDO” your assignment for ½ of the points back.

If you complete your project LATE, you will not be allowed to “REDO” it for additional points. 1-10 days = max 90%, after 10 days= max 59%. You can complete K+S assignments up until 1 week before the end of the semester.

If you have a LOW test or quiz score, See Mr. Fassl. Show him (within 2 class periods) that you had “studied/prepared” yourself for the test/quiz. He will go through your answers and allow you to “retake” the test/quiz either verbally or actually re-doing the test for additional points.

“The way to learn to do things is to do things. The way to learn a trade is to work at it. Success teaches how to succeed. Begin with the determination to succeed, and the work is half done already.”

“There's no excuses you can’t make. Theeffortlevel is the one thing you can control.”

Marketing and MG DECA… a connection that lasts a lifetime