Job Description: Direct Marketing Projects Officer

Job Description: Direct Marketing Projects Officer

APS Level 5

Sales, Marketing and Distribution Branch

The Sales, Marketing and Distribution Branch is responsible for managing the selling, promotion and delivery of finished goods. Marketing focuses on designing, developing and promoting the Mint’s official collector coin (numismatic) programs, and brands of the Royal Australian Mint. It is a commercially focused profit driven business within the Mint. This Branch also delivers a Gallery as a tourist attraction complemented by educational programs for touring groups.

Marketing Communications and Research Section

This Section provides communications and research support to the Mint, especially in the field of marketing communications. It performs all major event planning relating to product launches, corporate activities, and gallery exhibitions and carries out media and ministerial liaison, internal and external communications, including Internet/Intranet administration services. It also provides graphic and web design services to meet corporate and product development needs as well as develops product promotional programs through advertising and campaigns.

Individual role within the Team

The Direct Marketing Projects Officer is responsible for the Management of Mint products and event advertising as well as direct marketing projects which includes the Mint Issue publication. This position works with the Marketing Communications and Research Team and the Sales Team to these projects.

Under limited direction, the Direct Marketing Projects Officer will:

·  Provide support to the Branch through the development and management of direct marketing and advertising strategies, programs and campaigns

·  Manage advertising spend, design and placement for all numismatic products and Mint-related events

·  Coordinate the preparation and implementation of communications strategies and materials such as digital media technologies that support the role and goals of the numismatic business line and corporate goals of the Mint

·  Apply marketing research and sales information to the development of marketing activities as well as utilise CRM to increase sales and awareness

·  Assist in the development of product descriptor test and promotional message including performing a proofreading role throughout the process

·  Assist with strategic planning business case development including contract negotiation and performance analysis

·  Contribute to development improvements in efficiency, profitability and customer service

·  Manage the preparation and distribution of direct marketing promotional materials including Mint Issue

·  Manage internal and external customer/client/supplier relationships

·  Provide administrative support as required including switchboard duties

SELECTION CRITERIA

Classification: APS Level 5 Position No: 802

Branch: Sales, Marketing and Distribution Section: Communications

Title: Direct Marketing Projects Officer

1.  Strategic Direction

·  Detailed understanding of how role contributes to the organisation

·  Identify problems and work to resolve them

·  Identify need by consulting affected areas

·  Provide and implement solutions

2.  Achieves Results

·  Facilitate on-time task completion by using appropriate resources effectively

·  Deliver quality outcomes

·  Support others and adapt to changing environment

·  Document and maintain accurate records

3.  Productive working relationships

·  Manage own team and recognise the needs of others

·  Share information, ensuring others are kept informed of issues

·  Treat people with respect and courtesy

·  Recognise different opinions and value diversity

·  Demonstrated ability to identify learning opportunities for others and delegate tasks effectively

4.  Personal drive and integrity

·  Contribute to business via representation in internal forums

·  Persist with, and focus on, achieving objectives even in difficult circumstances safely and accurately

·  Adhere to Mint Values and Code of Conduct and follow security and WHS guidelines

·  Be aware of own and team performance and its impact on others

·  Identify risk, undertake risk assessments and manage risks accordingly

5.  Communications

·  Negotiate confidently in a clear and concise manner adapting to audience

·  Listen carefully to others and clarify issues to ensure understanding

·  Identify and convey complex information to engage stakeholders, both orally and in writing

·  Draft reports clearly and concisely using different mediums

6.  Technical Skills, Knowledge and Experience

·  Degree in Journalism/Advertising/Marketing and/or 2-3 years’ experience in a similar role is essential.

·  Experience in online and print advertisement creation, design and placement, including management of advertising budget.

·  Copywriting skills for a variety of mediums and target markets.

·  Experience in managing the delivery of publications and direct marketing projects including electronic newsletters.

·  Interest and experience in emerging technologies/audio-visual tools including videography and digital media.