SOCIAL MEDIA WIDGET REQUEST
Please complete this form to assist in the assessment and placement of widgets for your social media channel within the UON website, taking into consideration UON’s entire online communications strategies and technological infrastructure.
STEP 1: BRIEF SUBMISSION
BUSINESS UNIT:Division, Unit, Faculty, School, Institute/Partnership
Prepared By: / Name:
Position:
Business Unit:
Date:
REASON FOR YOUR SOCIAL MEDIA WIDGET REQUEST?
Connect with new audiences to build awareness and interest in my area
Help drive traffic and increase engagement between website content and social media channels
Other: please outline
PROPOSED WIDGET LOCATION:
Please provide URL(s) for the intended location for your proposed widget below, in the section that best explains the target audience that relates to the page(s):
External audience page/s:
Future students
Research & Innovation
Industry
International
Community & Alumni
About UON
Internal audience page/s:
Current students
Current staff
Library
Other: please specify
SOCIAL MEDIA CHANNEL, STYLE OF FEED, AND TIMELINES
SOCIAL MEDIA CHANNEL: Which social media channelwidget do you wish to embed in the website?Facebook Twitter Other:
WIDGET FEED TYPE: Technically, widgets can be configured to show either:
- An account feed - all content published by the account, including retweets or
- A hashtag feed (Twitter only)- all content that include the specified #hashtag, regardless of author.
Widget feed type requested:
Proposed hashtag?
Note:Best practice recommends that a short hashtag of 6 characters or less is best. Avoid special characters and do not start with or use all numbers eg. #50UON or #201505
TIMEFRAME: Please specify the dates you require the widget to appear on the website.
START DATE: TBC / END DATE:TBC
MONITORING OF SOCIAL MEDIA & ESCALATION CONTACTS:
MODERATION: Moderation of your social media content is extremely important, particularly when you the feed is being published within a website. Please confirm how your team will monitor content.Monitoring hours: / 24/7: 24 hours a day, 7 days a week (including alerts)
Business hours: 9am-5pm, Monday to Friday
Other:
Frequency of monitoring: / Regularly during the day, with notifications after hours (recommended)
Once per day
A few times a week
Once per week
ESCALATION CONTACTS: A contact person (or persons) for M&PR to contact if there are concerns about content showing within the widget feed, if your request is approved.
Note: In many cases this contact may be the same as the social media account owner.
First contact: / Name:
Position:
Email and phone:
Contact person 24/7 (if different to above) / Name:
Position:
Email and phone:
STEP 2: BEST PRACTICES
TECHNICAL BEST PRACTICES AND APPROVAL:Before completing this form, please contact the Web Team via to confirm that your request is technically possible.
I have contacted the Web Team, and received confirmation that my request is technically feasible.
Web team contact person:
Date of advice provided:
CONTENT ADVICE AND APPROVAL:
SOCIAL MEDIA GUIDELINES:
Before final approval of your widget can be provided, please refer to the Social Media Guidelines (see RELATED RESOURCES section below). If you have further queries, please contact the Online Marketing Officer, Marketing and Public Relations Team
I have read and understood the Social Media Guidelines as noted below, and I agree to abide by these policies.
SOCIAL MEDIA WIDGET GUIDELINES:
In addition to these guidelines, approval of the Social Media Widget is dependent on your agreement to the following:
Following the escalation process in the instance that there are technical or content related issues with my social media widget feed I agree to:
- Remove the widget from the website. Note this removal timeframe is dependent on action by the Web Team, and therefore is not an immediate action that can be activated by your team. Please contact the Web Team to discuss this option and confirm the process ahead of time OR
- Remove offensive social media content from Facebook. Facebook content may be hidden or deleted from view, by performing this action within the Facebook account OR
- Publish at least five (5) new Tweets including #hashtag, to push the offensive content down the feed (i.e. so it doesn’t show on the website). Create a bank of “new content” ahead of time, so that it can be published en masse if required.
STEP 3: AGREEMENT
AGREEMENT:I understand the above requirements, and agree to adhere to these conditions. If at any stage the above steps are not adhered to, or monitoring of content is not performed in accordance to policy I understand that my Social Media widget may be removed from the website.
AGREED BY: The relevant VC, DVC or PVC must approve your submission as part of Step 3 after completion of Step 2. / Name:
Position:
DATE:
NEXT STEPS:
On receipt of your request The Online Marketing Team will assess your application, and a formal response will be provided, usually within 10 working days.
The person identified in STEP 1 will be used as the main point of contact by the Online Marketing Team and the Web Team in regard to this application.
RELATED RESOURCES:
KEY POLICIES AND DOCUMENTATION:Policies related to Social Media at The University of Newcastle are housed online in the Marketing Resource Centre (MRC):
- Social Media Communication Guideline
- Social Media Communication Policy 0000953
- Social Media Communication Procedure 000954
- APPENDIX A: Social Media Brief
- APPENDIX B: Moderation Flowchart
- Corporate Identity Policy
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