Pannier Market Research - Data
In total – 166 took part in the research
Breakdown: Interviewed in the market = 99
Interviewed in the town = 52
Online participants = 15
=166 total
Five days (Tuesday, Friday and Saturday) of interviewing throughout August - three days were dry with sunny spells and two days over cast but warm/dry.
The majority of interviews took place between 9-1pm.
Gender
Male = 28%
Female = 60%
No answer = 12%
Age range
Destinations
The majority of visitors were from Tiverton however outside the 10 mile radius (and not shown on the map) visitors came from Exeter, Bristol, Honiton, Taunton, Exmouth, Watchet and Pennybrook.
Spend in the market
The average spend for regular shoppers e.g. once a week or more than once a week was £8.63 compared to £5.80 for fortnightly or monthly shoppers.
How do you know about the Market today?
86% knows it’s on as live locally
7% Passing
5% Word of month
2% Leaflet
How did you get here today?
Where did you park?
How often do you shop here?
Would you shop at the market on a Friday between 4-7pm
Yes – 19%
No – 59%
Depends – 17%
No answer – 5%
Would you shop at the market if it was open between 2-6pm
Yes – 24%
No – 50%
Maybe – 22%
No answer – 4%
What else will you / did you do in the area today?
1. Other shopping locally2. Live locally
3. Meeting friends
4. Other activities locally
5. Working
6. Only here for market
How could the pannier market be improved?
Other suggestions as to how it could be improved:
What stopped you from buying more today?
What stalls do you feel are missing?
Arts and Crafts (including haberdashery) / 9Clothing / 21
Gardening / 6
Food / 34
Charity / 1
Jewellery / 4
Quality items (presents) / 4
Collectors items / 3
Animals livestock / 3
Activities / 1
Furniture / 2
Flowers / 3
Computer / 2
Beer / wine / 5
Books / 2
Like is how it used to be / 5
Cards / 4
Other / 27
General comment / 34
Were you aware of or have you attended any of the special events organised at the market?
The main comments about the events were around the lack of publicity, at the market, on our website, local papers, posters in outer villages. Comments that the events take place in the week rather than a Saturday e.g. Christmas fair.
What special events would you attend at the market?
No.Food Fair /markets / 36
Beer / wine / 8
Craft/ Haberdashery / 19
Entertainment e.g. music, activities for children, demo's / 21
Evening use / 4
Festivals / events / 17
Toy fair / 2
Car boot / 2
Themed markets / 18
Other / 29
Do you visit other markets?
Of the 67 people (44%) that visit other markets regularly the top destinations were:
1. Barnstaple
2. Cullompton
=South Molton
=Exeter
3. Taunton
4. Other
Why do you visit these markets?
Would you use a farmers market on Wednesday or Thursday to buy local produce?
Footfall through the Pannier Market Walk (the first Thursday and Friday of September)
2006 / 2008 / 2009 / 2010 / 2011Thursday / 3768 / 3120 / 2532 / 3156 / 8136
Friday / 6336 / 4044 / 4344 / 7764 / 7860
Overall Tiverton town total footfall
2006 / 2008 / 2009 / 2010 / 2011Total / 108372 / 87996 / 92016 / 101568 / 101820