Baruch College, New York, NY / 1
CONFERENCE
ON
CORPORATECOMMUNICATION 2017
June 6-9, 2017
Baruch College/CUNY
PROGRAM
Sponsored by CCI, Corporate Communication International at Baruch College/CUNY
In association with Corporate Communications: An International Journal
June 2017Baruch College, New York, NY / 1
Michael B. Goodman, Ph.D., Conference Chair & Director
CCI - Corporate Communication International at Baruch College/CUNY, USA
Regional Editor - North America
Corporate Communications: An International Journal, UK
Lancia Yan, M.A., Conference Coordinator & Assistant Director
CCI - Corporate Communication International at Baruch College/CUNY, USA
W. Timothy Coombs, Ph.D, Editor
Corporate Communications: An International Journal, UK
In partnership with …
CCI – The Baruch Chapter, Master in Corporate Communication, Department of Communication Studies, Baruch College/CUNY, USA
CCI – The Hong Kong Chapter, Department of Chinese & Bilingual Studies, The Hong Kong Polytechnic University, Hong Kong
Amsterdam School of Communication Research (ASCoR), University of Amsterdam, The Netherlands
Centre for Corporate Communication, Department of Business Communication, Aarhus University, Denmark
Corporate Communication, Department of Communication, Aalto University School of Business, Finland
Department of Strategic Communication, Lund University, Sweden
Department of Strategic Communication, University of Johannesburg, South Africa
Grady College of Journalism and Mass Communication, University of Georgia, USA
Institute for Design and Communication, University of Southern Denmark, Denmark
IULM University of Milan, Italy
Richard T. Robertson School of Media & Culture, Virginia Commonwealth University, USA
Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore
Writing, Editing & Publishing Program, School of Communication and Arts, The University of Queensland, Australia
Published June 2017 by CCI - Corporate Communication International at Baruch College/CUNY, New York, NY
June 2017Baruch College, New York, NY / 1
Welcome to Corporate Communication International
CONFERENCE ON CORPORATE COMMUNICATION 2017
CCI’s Conference on Corporate Communication, with its global focus on the theory, practice, roles, processes, and issues of concern to corporate communication scholars and practitioners; annually gathers industry and university speakers from across the globe in a collegial environment to exchange ideas and information on relevant issues facing the corporate communication profession.
CCI’s Conference on Corporate Communication is intended to:
- Illuminate the interest in corporate communication as a strategic function in organizational success.
- Continue as a forum for the exchange of ideas and information among industry and university representatives.
- Indicate trends and provide analysis for communication professionals, university faculty, and others interested in corporate communication.
- Disseminate the conference discussions through the publication of a conference Proceedings. Papers will also be considered for publication in Corporate Communications: An International Journal.
The Conference on Corporate Communication is sponsored by Corporate Communication International at Baruch College/CUNY, U.S.A., in association with Corporate Communications: An International Journal, published by Emerald Group Publishing Limited, U.K. This year’s conference venue is Baruch College, City University of New York (CUNY), within easy reach of Wall Street, Midtown, and the global headquarters of major companies and non-profit organizations.
Abstracts are peer reviewed for conference acceptance. Papers are published in the conference Proceedings. Best and Highly Commended Paper awards, sponsored by Emerald Group Publishing Limited, publisher of Corporate Communications: An International Journal, are presented at the conference to the authors of the best papers overall. Papers are also considered for publication in Corporate Communications: An International Journal, and in the Journal of Business Strategy. This year a Special Panel is being held underwritten by the Journal of Communication Management. Uhmms is the sponsor of the ACORN™ speaker commendations to be presented at the close of the Conference on Corporate Communication 2017.
Enjoy your visit to Baruch College/CUNY and New York!
Baruch College of the City University of New York (CUNY) remains dedicated to being a catalyst for the social, cultural, and financial mobility of a diverse student body, reflective of its historical mission. It offers rigorous baccalaureate, masters, and doctoral programs to qualified students who seek careers in business, public affairs, and the arts and sciences. The College’s more than 17,000 students, who speak 110 languages and trace their heritage to more than 170 countries, have been repeatedly named one of the most ethnically diverse student bodies in the United States. This, coupled with the attributes of New York City, make Baruch an attractive venue for an international conference on corporate communication and home for CCI – Corporate Communication International, the conference sponsor.
We encourage you to participate in the entirety of the conference. When the conference is not in session, explore the many restaurants and attractions New York City has to offer.
Have a productive conference and a memorable stay.
PROGRAM AGENDA
Tuesday, June 6
PRE-CONFERENCE WORKSHOPS
William & Anita Newman Vertical Campus
One Baruch Way (55 Lexington Ave./entry 25th or 24th Streets)
8th Floor, room 8-250 (Dean’s Conference Room)
(646) 312-3749
PRE-CONFERENCE WORKSHOP #1
1:00 PM – 3:00 PM
Engaging Your Audience with Your Message andYour Slides
The purpose of this workshop is to understand and apply the elements necessary to create and deliver an engaging slide presentation. The ability to communicate data is a specialized communication skill. The communication strategy for using data is not just about deciding what content needs to be transferred. More importantly, it is about deciding what strategy will allow the audience to understand, remember, and have the ability to apply the information. In this workshop, we will focus not just on delivery, but also on how to use strategic communication to develop messages, so they are memorable and useful (not just a "data dump").
Workshop Objectives
At the end of the workshop, participants will:
- Distinguish the key elements of what makes successful vs. unsuccessful messages
- Understand the importance of and develop the skills needed to chunk information, determine a governing message and ensure that the message is relevant to the specific audience
- Compare and contrast the persuasive vs. narrative structures of speeches, so that even in short time frames the key points of the governing message are delivered
- Understand and practice techniques to help bridge what the learner already knows to the new information being received
- Learn the three V's (visual, vocal and verbal) and how they impact the audience perceptions of your presentation
Determine what characteristics of a speaker add to or detract from the quality of their presentation
Workshop Facilitator
Patricia Scott, Ph.D., is President and CEO of Uhmms, which she founded as a communication consulting company specializing in teaching clients how to speak, lead and inspire by engaging your audience. Her specialty is teaching the tools and strategy to break through distraction to get your message heard. Her more than 15 years of corporate leadership experience - coupled with a Ph.D. in Communication; her role as lecturer in the Communication Program at the Wharton School, University of Pennsylvania; and her national best-selling book Getting a Squirrel to Focus: Engage and Persuade Today's Listeners - establishes her as a leader in the field of communication and provides her clients a unique blend of time-tested strategies and real-world application. Pat also serves on the advisory board of the MA in Corporate Communication at Baruch College/CUNY.
PRE- CONFERENCE WORKSHOP #2
3:15 PM – 5:15 PM
Creating Credibility in Your Academic andCorporate Writing
In the time-starved Internet world, where everyone’s a writer and everyone’s a reader, the demand for literacy is more intense than it has ever been. The ability to articulate ideas in smart, tight writing is crucial for scholars working in academic and corporate contexts. This workshop will cover the conventions of scholarly documents such as papers for academic journals along with workplace genres such as reports and e-mails. The workshop will provide you with pointers about how words work so that you can write the concise, lucid, nuanced, and compelling prose that is so valued by readers. It will sharpen your writing and enhance your editing competence and self-confidence.
Workshop Facilitator
Associate Professor Roslyn Petelin convenes the award-winning postgraduate program in Writing, Editing, and Publishing at The University of Queensland (UQ)and has been the recipient of teaching excellence awards from UQ and the Australian Learning and Teaching Council. She edited the Australian Journal of Communication from 1988–2013; has co-authored two books, The Professional WritingGuide: Writing Well and KnowingWhy (Allen & Unwin) and ProfessionalCommunication: Principles and Applications (Pearson); and consults internationally on corporate and academic writing. In 2014, she designed and presented a MOOC (massive open online course) on Grammar (WRITE101x) for the edX consortium of Harvard and MIT that attracted close to 46,000 students.
Pre-Registration Requested for Pre-Conference Workshops
Please register when completing the Conference Registration form or email to register.
CORPORATE COMMUNICATION INTERNATIONALCONFERENCE ON CORPORATE COMMUNICATION 2017
Tuesday, June 6 – REGISTRATION & OPENING SESSION
5:30PM – 6:00 PM / Conference Center Atrium
WELCOME RECEPTION & REGISTRATION
6:00 PM – 7:00 PM / Room 750 & Faculty Lounge
WELCOME REMARKS & BUFFET DINNER
Michael B. Goodman,Conference General Chair
Michael B. Goodman is Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York. He is the founder and director of CCI Corporate Communication International. He is Visiting Professor of Corporate Communication at Aarhus University (Denmark), Bangkok University, Hong Kong Polytechnic University, and Universita IULM (Italy).
He has published widely, including most recently: Corporate Communication: Critical Business Asset for Strategic Global Change, Corporate Communication: Strategic Adaptation for Global Practice, Corporate Communication: Tactical Guidelines for Strategic Practice, Corporate Communication for Executives; Intercultural Communication for Managers, and Work with Anyone Anywhere: A Guide to Global Business.
Michael is on the Editorial Advisory Board and Associate Editor for North America of Corporate Communication: An International Journal (UK). He is a member of the Arthur W. Page Society; a Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce), London; a Fellow of The Society for Technical Communication; and a member of the Board of Directors of the Association for Business Communication.
He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture.
WEDNESDAY, JUNE 7
8:45 AM – 9:00 AM / Faculty Lounge
BREAKFAST
9:00 AM – 9:45 AM / Room 750
PLENARY SESSION SPEAKER & DISCUSSION
TO BE ANNOUNCED
NOTE: Only Presenters appear in the conference program.
Wednesday, June 7 - CONCURRENT SESSIONS -- #1A
9:45 AM – 11:15 AM / Room 750
PANEL SESSION #1A: CORPORATE COMMUNICATION ISSUES (1)
Employee Engagement and Disengagement: The Role of Employee Voice Approaches, Organizational Justice Climate, and HRM
Alessandra Mazzei
Treading Troubled Water: Lessons from Public Relations Practice in the Great Depression
Yan Jin, Shelley Spector, Lucinda L. Austin, Camila Espina, Miquel Morales and Rosanna Plasencia
Managing Organizational Prestige among Corporate Communication Heterarchies
Mari Juntunen
Three Types of Communication on Internal Social Media: Findings from Two Explorative Studies of Coworkers as Communicators
Vibeke Thøis Madsen
9:45 AM – 11:15 AM / Room 763
PANEL SESSION #1B: MANAGEMENT ISSUES
Asian Expatriate Adjustment to Foreign Postings: A Comparative Analysis of Language and Intercultural Competence
Bertha Du-Babcock
Exploring the Culture of Listening and Customer Engagement Online during Complaint Handling Across 19 European Airline Companies
Taina Erkkilä,Matias Lievonen and Vilma Luoma-aho
Beyond the Question: A Discursive Study of Q & A Sequences in Oral Financial Results Presentations
Stefanie Schneider
Communications and Conflict Management between Federal University of Technology (FUTO) and its Host Communities
Ubadire Agua and Nnamdi T. Ekeanyanwu
11:00 AM – 11:15 AM / Room 750
SPECIAL GLOBAL CRISIS COMMUNICATION CASE STUDY
Corporate Kidnapping: The Longest Hostage Crisis in Danish History
Jakob WandelHead of Communication, Danish Maritime Officers
Specific factors affect the strategic crisis response strategies of trade associations, which in some situations aggravates the crisis. Among these factors are whether threats against reputation are directed at the reputation of a specific industry (not the reputation of a trade association) and whether threats arise in the news media or not – e.g. in the form of persuasive attacks from other actors in the crisis.
During the longest hostage crisis in Danish history, in which six seamen from a Danish cargo vessel were held hostage by Somali pirates for 838 days, Jakob was the media consultant for the captive captain’s relatives and later, after his release, also for the captain himself. In addition, he was continuously involved in the attempts to reach a solution to the hostage situation itself.
Wednesday June 7 – SPECIAL PANEL PRESENTATION
11:15 AM – 12:15 PM / Room 750
SPECIAL PRESENTATION # 1 KEY NOTE SPEAKER
TO BE ANNOUNCED
12:15 PM – 1:15 PM / Room 750
LUNCH
Wednesday, June 7 - CONCURRENT SESSIONS -- #2
1:15 PM – 2:45 PM / Room 750
PANEL SESSION #2A: CORPORATE COMMUNICATION THEORY
Sorry Seems to be the Hardest Word: An Analysis of the Discourse of Corporate Non-Apology in Social Media
Carolyn Meyer
Media Coverage of Corporate Financial Communication: A Discourse Perspective
Irene Pollach and Julian Rosenkranz
Aesthetic Choreographies from the Middle Ages to the Skyscraper: A Comparative Analysis of Bank Architecture in Europe and the United States
AngelaBargenda
1:15 PM – 2:45 PM / Room 763
PANEL SESSION #2B: CORPORATE COMMUNICATION MANAGEMENT ISSUES
Realizing Business Benefits within a Re-Defined Client-Agency Business Model: A South African Client System Perspective
Sonja Verwey and Clarissa Muir
Board Accountability and the Regulation of Corporate Social Responsibility
Jingchen Zhao
Prerequisites and Behavioral Responses for Effective Public Relations Strategies
Márta Konczosné Szombathelyiand Krishna S. Dhir
Leaders Navigating Organizational and Personal Boundaries on Social Media
Constance Kampf
2:45 PM – 3:00 PM / Faculty Lounge
AFTERNOON BREAK & REFRESHMENTS
Wednesday, June 7 - CONCURRENT SESSIONS -- #3
3:00 PM – 4:30 PM / Room 750
PANEL SESSION #3A: BRANDING AND ADVERTISING ISSUES (1)
Drink Brand Identity Competition Era in the 1990's in Indonesia
Ahmad Toni
Online Healthcare Branding and Online Purchase Decisions: the Mediating Role of Digital Word of Mouth
Olomo Oluwayemisi and OlutayoOtubanjo
An Exploratory Investigation into Shock Advertising
Farache Francisca, Anna Kent, Dr. Keith Perks
3:00 PM – 4:30 PM / Room 763
PANEL SESSION #3B: DIGITAL MEDIA
Digital Dialogue and Engagement
Wim J.L. Elving
Digital Media Practices in Corporate Communication -A Study with Special Reference to Mangalayatan University in India
Jitendra Singh
Organizational Conflicts & Emotions on Social Media
Joost W.M. Verhoeven and Yan Jin
4:30 PM – 5:15 PM / Room 750
PLENARY SESSION SPEAKER & DISCUSSION
Nowhere to Hide: Leadership Communications and the New New Authenticity
Vern Oakley, Founder, CEO, and Creative Director of Tribe Pictures
Vern Oakley is the Founder, CEO, and Creative Director of Tribe Pictures, a leader in the corporate video world for the past three decades.
Vern’s clients include top corporations and organizations across sectors, including world leaders in technology, life sciences and pharmaceuticals, consumer products, and finance. Tribe has produced and directed short and long form films in executive leadership, marketing and branding, investor relations, fundraising, and human resources.
The company’s goal is to “make films that humanize the most successful companies, institutions and leaders in the world.”
Tribe’s films have launched some of the world's largest spin-offs, repositioned major corporations and government agencies, anchored sales campaigns, and served as corporate mission statements. Their films have won more than 400 distinguished industry awards.
A client recently called Vern “the business artist,” which captures his facility in both the boardroom and on the film set. When he directs CEOs and other top executives, he brings a depth of insight into their strategic business needs and shows them how to express their authentic leadership on film.
Vern is the author of Leadership in Focus: The Power of Being You on Camera, which will be published in the fall of 2016.
THURSDAY, JUNE 8
8:45 AM – 9:00 AM / Faculty Lounge
BREAKFAST
9:00 AM – 10:00 AM / Room 750
PLENARY SESSION SPEAKER & DISCUSSION
TO BE ANNOUNCED
Thursday, June 8 - CONCURRENT SESSIONS -- #4
10:00 AM – 11:30 AM / Room 750
PANEL SESSION #4A:CRISIS COMMUNICATION (2)
Use of Humor in Crisis Communication
Augustine Pang and Eugene Ming-Yang Goh
Students’ Social Media Attitudes During a Campus Crisis
Kimberly Flanders
Communication Strategies in the Demonetization and Cash Crisis in India
PitabasPradhan
Communicating in a Post-Truth Landscape: Analyses of Donald Trump and Rodrigo Duterte’s Crisis Response Strategies
Natasha Binte Mohamed Ismail, Marie Angeline MonterdePagulayan, Carlo Miguel Alfonso AligaenFrancia and Augustine Pang
10:00 AM – 11:30 AM / Room 763
PANEL SESSION #4B: REPUTATION
Satire News and the Impact on Organizational Reputation
Lisbeth Lee YiHui, Juliana Chia and Augustine Pang
Strategic Corporate Reputation Management through Relationship-Based Approach: An Empirical Analysis of Behavioral and SymbolicCommunication Management
Jeong-Nam Kim andYeun Jae Lee
Seeking Social Meaning of NPOs’ Reputation in Turkey
ErbuUzunoğlu
Thursday, June 8 – SPECIAL PANEL PRESENTATION
11:30 AM – 12:15 PM / Room 750
SPECIAL PANEL PRESENTATION #2:
Digital Listening in Corporate Environments: Obtaining, Analyzing, and Interpreting Information on Electronic Communication Platforms