2006 Business Plan
· What is our USP? How do we define and target
· PT Billing / farm out
· Jeff issue
· Stay in this location or move?
· Remodel/repaint remaining rooms
· Billing system updates
· Add Pt. Education area; re-examine use of intro videos
· Increasing rehabilitation services
· ART training and/or Graston
· Beverage Center
· Functional Medicine
· Alliance reciprocity with local businesses
o We do gift pack, biofreeze, cards, etc…
Big WOWs
· Write a book
· Create a TV show
· Radio Show
Demographics & Competitive Analysis:
Population RWC = approximately 75,000
# DC’s in Practice = 30
Ratio 1 DC /2500 People
SM County Population = 707,000
# DCs = 278 in the 940XX Zip code
Ratio 1 / 2543
Competition: Where’s the focus? (DC/PT/MD)
In Redwood City and Immediate Area:
· Sports:
o A Advanced Back Care & Sports Injury ( Ritch Jacobs, Rhodes)
o Athens
o Peak Performance (Tarr)
o SOAR
o Mark Sontag
o PAMF
o Ulrich
o George Tsipirilis (SM) ART, Shoulder, DRX
o Rivera Group
· PI
o Lewis Connor in Menlo Park (Accident & Injury Center)
· Also DRX
· DC/PT
o Wong
· KYCY 1550 am on Saturdays, 11-12 noon
o Peak Performance? Ad in PT section
· PT Groups:
o Baysport (in Pacific Athletic Club)
o Shoentein ( Wok Comp)
o STAR PT
o BAK (Sequoia Hospital)
o Reikes (Paula Chan)
· Specialty Techniques
o Network: Duran; Radio 610 am , Saturdays at 8 am
o Gonstead : Raines
o Upper Cervical: Amalu
· LLLT
o Anthony DuBose MD
o Curtis Turchin DC
o Virginia Hernley
o Tina West
· Spa
o Dr. Goucha, Menlo Park (Day Spa and Wellness Center)
o Cohen, MP
Niches to Exploit:
· LLLT
· Carpal Tunnel
· Rehab
· Radiology
· Functional Medicine
· PI
· TMJ
· Family Practice
· Kids
Strategies
· LLLT
o Focus on Additional Training
o Do lectures to community
§ See if can penetrate local sports scene, Little League, etc
o Revert to laserchiroparctic.com
o Upgrade Web Site to focus on LLLT
o Laser Brochure
o Mailings
o Hire Ad company to do laser focus ads
o Radio Spots?
o 30 second tag line: We focus on non-surgical repair of…..
o Buy additional Laser for use by CA?
o Get stand for unit
· Rehabilitation
o Analyze competition
o Rehab. Training
o Ad Plate Loaded units
o Expand room
o Market to: Other DCs
· Functional Medicine
o Victor Marinkovich, MD in Redwood City
o Michele Del Bene DC in San Jose
o Gabreille Frances DC,ND,LAc in SF
o Would Need extensive training
o How to penetrate the market?