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Name: ______Period: ______Date: ______

1920s Advertising

  1. How are women portrayed? What sorts of things seem to matter to them the most? Refer to ads A, B, G, H, I.
  2. What characteristics do children seem to have? Refer to ads F and J.
  3. What do ads L and I have in common?
  4. How much text is used for most of the advertisements? Why do you think that is?
  5. Consider the fruit advertisements (C and K). What techniques do these ads use to sell their products?
  6. Examine ad L. What product is being marketed? How does this relate to themes from The Great Gatsby?
  7. What stereotypes are conveyed in ad E? Why do you think that is?
  8. How would you describe the majority of the illustrations? How are they drawn? Do most ads have one or multiple illustrations? Why do you think that may be?
  9. For the most part, what two things do you notice first with each advertisement? Why do you think that is?

Great Gatsby Advertisement Project

Due:

The billboard displaying the eyes of Dr. TJ Eckleburg is a major focal piece of The Great Gatsby. You will be working in groups to design 2original advertisements related to people, places, and ideas in The Great Gatsby. Please follow the guidelines below:

  1. You have already examined several examples of 1920s advertisements. Your advertisements should reflect design elements and themes present in the original set of advertisements. Modern styles will not be accepted. Refer to your advertisements handout for characteristics.
  2. Product in bold letters
  3. Stereotypes
  4. Cartoonish illustrations, large picture
  5. Separate picture showing what the product actually looks like (usually at bottom)
  6. Emphasis on luxury, sophistication, and romance
  7. Your 2 ads should focus on 2distinctly different products or services. Your products should be based on key events from the novel. They may be completely made up.

For instance: you know that Tom bought Myrtle a dog, so you might design an advertisement that sells diamond dog collars to owners with expensive tastes. You may even go as far as to acknowledge that simpler dog collars would work just as well, but since your customer is a wealthy, East-Egger, only the best will do. Your company name could be “Diamond Dogs” and the slogan “When only the best will do…for a dog.”

  1. The text of your advertisement should showcase how your product/service meets the needs of characters in the novel. Reference specific details to help convey this. You should also include at least one quote from the novel (with page numbers) that help support your advertising goals.

For instance: Diamond Dogs has been producing high-quality, jewel-encrusted dog products since 1850. These collars aren’t for unsophisticated, lower class people; they are only intended for those with discriminating tastes. Tom Buchanan, a long time customer of Diamond Dogs, deeply regrets his decision to not purchase a collar for his recent mistress, Myrtle Wilson. He states, “When I went to give up that flat and saw that damn box of dog biscuits sitting there on the sideboard, I sat down and cried like a baby” (250). Dog biscuits simply are not a good substitute for high-quality diamonds; maybe if Myrtle had felt more valued by her lover, she would not have raced in front of that car. Don’t make the same mistake. Buy a diamond dog collar for your lover, I mean, your lover’s dog today.

  1. On the back on each advertisement, write a paragraph in which you explain why you designed it the way you did. Why did you choose certain colors? Why did you provide the text that you did?Be as specific to the novel as possible.

Great Gatsby Advertisement Project RubricTotal score: ______

*Turn this in with your advertisements*

Advertisement 1 / Advertisement 2
Unique product specific to the novel / _____ /5 / Unique product specific to the novel / _____ /5
Captures design elements of 1920s ads (bold heading; large cartoonish picture; separate picture of product; stereotypes; emphasis on luxury, sophistication, and/or romance / _____ /7 / Captures design elements of 1920s ads (bold heading; large cartoonish picture; separate picture of product; stereotypes; emphasis on luxury, sophistication, and/or romance / _____ /7
Text is in paragraph format, neatly written, showcases how product/service meets needs to characters in the novel / _____ /10 / Text is in paragraph format, neatly written, showcases how product/service meets needs to characters in the novel / _____ /10
Quotes are included in text of advertisement, used effectively as evidence; page numbers included / _____ /6 / Quotes are included in text of advertisement, used effectively as evidence; page numbers included / _____ /6
Consider other symbolic elements such as color, setting, characterization, etc. / _____ /5 / Consider other symbolic elements such as color, setting, characterization, etc. / _____ /5
Paragraph on the back explaining why you designed it the way that you did; very specific to the novel; moves beyond plot summary and touches on deeper meanings of novel / _____ /10 / Paragraph on the back explaining why you designed it the way that you did; very specific to the novel; moves beyond plot summary and touches on deeper meanings of novel / _____ /10
Evidence of time spent producing advertisement / _____ /2 / Evidence of time spent producing advertisement / _____ /2
Free from spelling and grammatical errors / _____ /5 / Free from spelling and grammatical errors / _____ /5
Advertisement 1 Total / _____ /50 / Advertisement 2 Total / _____ /50