Awarded to a new initiative that demonstrates innovative thinking and execution for a magazine brand or brands. This could be experiential, digital (including social) or physical or a combination. It could be based on audience or advertiser growth or both.
Name of innovationTitle of magazine(s)
Publishing company
Contact Person for entry
Name and Role
Phone / Mobile
This entry requires authorisation from the Publisher or CEO or otherwise authorised person confirming that the information submitted is accurate. / Name
Role
ENTRY RULES & INFORMATION
1. NO HANDWRITTEN ENTRIES. Answers must be typed directly into this form.
2. KEEP TO WORD COUNT. Entries must not exceed the maximum number of words specified in each section. Please enter word count where specified.
3. APPENDICES. You may include supporting material in an appendices file. This is primarily for visual, graphical or numerical information. There is no specified word count but text-heavy appendices are unlikely to be read by judges.
4. ALL JUDGES ARE UNDER STRICT CONFIDENTIALITY RULES. All judges have signed a confidentiality agreement. Any judges with a conflict of interest will be required to withdraw from judging relevant entries.
5. DO NOT INCLUDE PAYMENT WITH THIS ENTRY. Your publisher must complete and send the entry summary form, including payment information, to the MPA. Visit www.mpa.org.nz to access this form.
MAGAZINE METRICS
To assist our judges to understand the numerous magazine brand touchpoints you operate over, please fill in the table below, where data is available for your publication:
· Please use specified data sources in the time period specified
· If numerous sources can be used, please specify your data sources
· If in the case of Digital Editions, you use more than one platform, please provide figures for each platform.
· When using year on year comparisons
o Year on year comparisons, must use the same data source
o If you don’t have the data for specified period, please leave it blank
Metrics / Time Periods / Year on Year % ChangeREADERSHIP
Source: Nielsen Average Issue Readership (AIR) for stated periods / Nielsen
Q2 15- Q1 16 / Nielsen
Q2 14- Q1 15 / % Change
(2016-2015) ÷ 2015 x100
CIRCULATION
Source: ABC Audited Circulation - Average net circulation (ANC) / ABC March 2016 / ABC March 2015 / % Change
DIGITAL EDITIONS
Source: Pressreader, Zinio, Realview, Apple Newsstand, etc. Use March month & specify platform metric used. / March 2016 / March 2015
Specify measure & source for platforms used
E-LETTERS
Average number of subscribers (transmissions) for specified month minus email bounce backs. / March 2016 / March 2015 / % Change
Average number of subscribers (transmissions) for specified month minus email bounce backs.
Open rate (%)
WEBSITE
Source Google Analytics (GA) or Nielsen Market Intelligence (MI) Total (Both Domestic & international) Unique Browsers for specified month / March 2016 / March 2015 / % Change
Specify source:
SOCIAL MEDIA PLATFORMS
Followers by social platform for the specified month / March 2016 / March 2015 / % Change
YouTube
Other (Please specify)
OTHER MAGAZINE BRAND TOUCHPOINTS
Please specify measures used / % Change
Events (e.g. Attendance, Revenue, tickets sold)
Brand Extension One–shots
Video
Other
Q1. Tell us about your innovation (500 words or less)
Judges are looking for insights into:
· The core target(s)
· The purpose of the innovation
· How the innovation was conceived and developed
· The funding model. Is it through paid sales or advertiser funded?
· The results in terms of increased audience engagement, revenues and profitability
(Please enter word count)
Q2. What makes this a winning entry? (200 words or less)
Judges are looking for a persuasive executive summary.
(Please enter word count)
BEST PUBLISHING INNOVATION JUDGING CRITERIA
Judges will use the following weightings to determine the successful entry:
· Evidence of the publishing strategy delivering on a clear marketing objective (25%)
· Originality of the idea (25%)
· Evidence of engagement with the core target (25%)
· Commercial performance (25%)
YOUR SUBMISSION SHOULD INCLUDE*
· A completed copy of this entry form, uploaded to your Dropbox folder.
· Supporting materials may include links to digital content including video, websites and social media along with any verifiable data that demonstrably supports your entry.
· You may include a copy of a physical magazine. You can supply any issue published between April 2015 and March 2016 inclusive. Include a copy of your completed entry form. Put in a zip-lock bag. Put entry form on top of the magazine so the front sheet is clearly visible through the bag. (This is purely to label the bags. You still have to upload your entry form as a PDF.)
· Refer to entry checklist for all submission details.
*The MPA will provide judges with circulation and readership data for all magazine categories.
ENTRY PROCEDURE
For ease of entry, please use the entry form checklist below. Tick off the steps as you complete them.
BEST OF LUCK!