Thursday, 16 March, 2017

VICTORIAN PRODUCE GETS MAJOR EXPORT ADVANTAGE

In a major win for horticulturalists, and in a Victorian first, the Andrews Labor government has helped lure decontamination processor Steritech to the Melbourne Market.

Steritechis set to open a new X-ray treatment facility that will boost export potential, and provide Victorian producers with a major market advantage.

Minister for Agriculture,JaalaPulford, and Member for Thomastown Bronwyn Halfpennytoday announced the development of the fresh produce X-ray treatment facility at the Melbourne Wholesale Fruit and Vegetable Market in Epping.

X-ray treatment is a phytosanitarymeasure, using cutting-edge new technology for fresh horticultural produce that enables growers to meet export market access requirements. It is also a viable alternative to chemical treatment or prolonged cold storage of product.

The project involves construction of a 3396sqm warehouse, buildings, and coolrooms at the Melbourne Markets.

The new facility is set to reduce costs and improve profitability for Victorian producers as they will no longer need to transport export-bound produce to Queensland for treatment. Reducing transport and handling of product will also lower product wastage.

The facility will enable Victoria’s horticulture producers to meet increasing demand from international markets for high quality product. Unlike some other treatment options, X-ray treatment does not significantly reduce commodity quality and may extend shelf life.

The Labor Government will provide funding to secure Steritech’s position in Victoria and leverage substantial investment from the company.

The investment will mean a 10 per cent reduction in transport costs for Victorian horticultural exporters using Steritech’s facilities.

Quotes attributable to Minister for Agriculture JaalaPulford

“Locating this project at the Melbourne Market will benefit producers and exporters as it simplifies channels and reduces time to market for Victorian farmers and exporters.”

“Victoria’s horticultural exports were valued at $1.1 billion in 2015-16, with strong growth in many product categories as demand in Asia continues to grow.”

Quotes attributable to Member for Thomastown Bronwyn Halfpenny

“Agriculture has a great future and will continue to grow Victorian exports, drive jobs along the supply chain and enhance the wellbeing of rural communities.”

“I’m looking forward to having this innovative business in my electorate as it will provide ongoing jobs for at least 15 people”

Media Contact: Tom Whitty 0488 084 717|