Dear [Name],

I am writing to ask for approval to attend Vendavo Profit Summit 2017, April 4-6 in Miami, FL.

After reviewing the agenda, I’m confident this conference will provide me with a wealth of knowledge about how to [Choose: enhance our pricing practice and deal execution, accelerate our pricing journey, or get more out of our Vendavo implementation]. I will return armed with actionable insights I can share with our team to increase productivity and ultimately drive revenue to our bottom line.

With an All-Access Pass to Profit Summit, I’ll have access to:

·  3 in-depth educational workshops filled with hands-on training by pricing and technology experts.

·  40+ keynote and breakout sessions packed with expert advice, customer stories and thought leadership

·  300+ P&L, Pricing, and Sales Leaders from leading Fortune 500 companies to network with and exchange best practices

Profit Summit is a unique opportunity to interact with pricing experts, industry thought leaders, and [other] Vendavo customers. I am particularly interested in sessions and workshops surrounding [Choose: Value Realization, Pricing Excellence, Technical Success, or Product Innovation], which I expect to be filled with tips that will be relevant to [a project you’re working on or a concern for your team].

Additionally, I would love the opportunity to immerse myself in a full day of discussion surrounding [Choose 1 of these 3: The fundamentals of pricing segmentation, Top 10 tips to improve your data for strategic pricing, May the (sales) force be with you: best practices for price execution]. This interactive workshop will allow me to really focus on how we can improve [insert an issue your team is facing].

Please accept this proposal for me to attend Profit Summit 2017, as I am confident in the large return we will see on this small investment. Plus, if I register before July 4th, I can save $1200 on an All-Access Pass and get it for the Super Early-Bird Price of $650.

You can learn more about the event at vendavo.com/profitsummit or come to me with any questions.

Thank you for your time and consideration.

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