September 2017
CURRICULUM VITAE FOR PROMOTION AND TENURE
CLAIRE M. SEGIJN
IDENTIFYING INFORMATION
Academic Rank
Assistant Professor in the Hubbard School of Journalism and Mass Communication
Education
DegreeInstitutionDate Degree Granted
BScUniversity of Amsterdam2010
Communication Science
MScUniversity of Amsterdam2012
Communication Science
Ph.D.University of Amsterdam2017
Communication Science
Dissertation: Everyday Multiscreening. How the simultaneous usage of multiple screens affects information processing and advertising effectiveness.
Advisors: Prof. Edith G. Smit & dr. Hilde A. M. Voorveld
Certificate
University Teaching Qualification Certificate2015
Positions/Employment
Academic Positions
University of Minnesota, Twin Cities
Assistant Professor2017 – present
University of Amsterdam
Assistant ProfessorFeb – Aug 2017
PhD Candidate2014 – 2017
PhD Representative2015 – 2016
Contract Faculty2012 – 2014
Junior Research Manager2012 – 2013
Research Assistant2010 – 2014
Membership in Professional Organizations
International Communication Association2014 – present
American Academy of Advertising2015 – present
European Advertising Association2014 – present
The Netherlands-Flanders Communication Association2014 – present
European Communication Research and Education Association2014 – 2017
HONORS AND AWARDS
External Sources
ASCoR Baschwitz Article of the Year Award for Young Researchers 2016 (July 2017)
Nominated for Best Paper Award,International Conference of Research in Advertising(July 2017)
Promising Student Paper Award, International Communication Association (May 2017)
Nominated for Best Student Paper Award,International Conference of Research in Advertising (July 2016)
Best Student Paper Award, American Advertising Academy(March 2016)
Best Student Paper Award, American Advertising Academy(March 2015)
Visiting Scholar Positions
Michigan State University; College of Communication Arts & Sciences; Department of Advertising + Public Relations; 2015 October; Establishing collaborations, teach, and present
Ohio State University; School of Communication; 2015 Aug-Oct; Visiting Dr. Joyce Wang and her lab group to work on PhD project, and establish collaborations
Competitive seminar
University of Oxford; League of European Research Universities; July 2015; Selected as one of the two candidates of the University of Amsterdam; summer school; Topic: Sharing Excellence – The value of knowledge exchange
RESEARCH AND SCHOLARSHIP
Grants and Contracts
External Sources
Received at Other Institutions
ASCoR Research Visit Travel Grant; University of Amsterdam; €3,000
AAA Graduate Student Travel Grant; American Advertising Academy; $500
Publications
Refereed Journal Articles
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (In press). How related multiscreening could positively affect advertising outcomes. Journal of Advertising.
Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F., & Smit, E. G. (2017). Insight into everyday media use with multiple screens. International Journal of Advertising, 36(5), 779-797. doi: 10.1080/02650487.2017.1348042
Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2017). The battle of the screens: Unravelling attention allocation and memory effects when multiscreening. Human Communication Research, 43(2), 295-314. doi: 10.1111/hcre.12106
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2016). The underlying mechanisms of multiscreening effects. Journal of Advertising, 45(4), 391-402. doi: 10.1080/00913367. 2016.1172386
Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication, 8, 2755-2777.
Segijn, C. M., Bartholomé, A. A. J., Pennekamp, S. F., & Timmers, M. (2014). De afbeelding van statusverschillen in sekse en etniciteit in Nederlandse non-fictie programma’s [The portrayal of status differences in gender and ethnicity in Dutch non-fiction television]. Tijdschrift voor Communicatiewetenschap, 42, 305-320. doi: 10.5553/TCW/138469302014042003008
Refereed Book Chapters
Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Žabkar & M. Eisend & (Eds). Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212).Wiesbaden, Germany: Springer-Gabler.
Segijn, C. M. (2016). Second screen advertising: A typology of multiscreening. In P. De Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers (pp 77-96). Bingley: Emerald Books.
Refereed Proceedings of Conferences
Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016, March). Consumers’ Multiscreening Viewing Behavior, Reporting, and Effects: An Eye-Tracking Study. In T. Reichert (Ed.), Proceedings of the 2016 Conference of the American Academy of Advertising (p. 107).
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015, March). Multitasking with second screen media. The persuasive effects and underlying mechanisms of multiscreening. In M. R. Nelson (Ed.), Proceedings of the 2015 Conference of the American Academy of Advertising (p. 114).
Professional Publications
Segijn, C. M. (2017, July). De strijd om aandacht in een multi-screening wereld [The battle for attention in a multi-screening world] [blog post]. Retrieved from kennisbank-item/de-strijd-om-aandacht-in-een-multi-screening-wereld/
Segijn, C. M. (2017, January). ‘Samen’ voor de buis slecht voor reclameverwerking? [Is watching television ‘together’ bad for advertising effectiveness?] [blog post]. Retrieved from
Segijn, C. M. (2016, September). Graduate Student Spotlight of AAA newsletter [column].
Segijn, C. M. (2016, June). Zijn twitterende kijkers funest voor reclame-impact? [Are tweeting viewers disastrous for advertising effectiveness?] [blog post]. Retrieved from
Segijn, C. M. (2016, April). Hoe worden we beïnvloed door reclames tijdens multiscreening? [How do we get influenced by advertising when multiscreening?] [blog post]. Retrieved from
Segijn, C. M. (2016, March). Is TV still the first screen? [blog post]. Retrieved from screen/cu6k/56fd0d6a0cf2e1f8bbc33e99
Segijn, C. M. (2015, December). Kijk naar het grotere geheel tijdens multitasken. [Look at the bigger picture when multitasking] [blog post]. Retrieved from item/kijk-naar-het-grotere-geheel-tijdens-multitasken/
Segijn, C. M. & Bartholomé, A. A. J. (2015, November). Morele ontkoppeling: De aantrekkingskracht van moreel ambigue misdaadpersonages [Moral disengagement: the attractiveness of a moral ambiguous crime character]. [blog post]. Retrieved from
Segijn, C. M. (2015, June). Het tweede scherm en reclamewerking.[Second screen and advertising effectiveness] [blog post]. Retrieved from tweede-scherm-en-reclamewerking/
Conferences Presentations (refereed)
Segijn, C. M., Araujo, T., Voorveld, H. A. M., & Smit, E. G. (2017, July). Real-life multiscreening. Paper submitted at the International Conference on Research in Advertising, Ghent, Belgium.
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017, May). Multiscreening and advertising effectiveness. The moderating role of task relevance. Paper submitted at the International Communication Association Conference, San Diego, CA.
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017, January). The effect of related multiscreening on advertising effectiveness. The mediating role of attention and program involvement. Paper submitted at the Etmaal Conference, Tilburg, the Netherlands.
Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F., & Smit, E. G. (2016, July). A Diary Study into the Prevalence of Multiscreening. Paper presented at the International Conference of Research in Advertising, Ljubljana, Slovenia.
Cooper, C. & Segijn, C. M. (2016, July). How Information Complexity Dynamically Affects Consumers’ Viewing Duration in a Multiscreen Media Environment. Paper presented at the International Conference of Research in Advertising, Ljubljana, Slovenia.
Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016, May). An Eye-Tracking Study into Multiscreening: Viewing Behavior, Reporting, and Effects. Paper presented at the International Communication Association Conference, Japan.
Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Zwinkels, E. Y. M. & Smit, E. G. (2016, February). Is the TV still the first screen? An eye-tracking study on viewing behavior, reporting and effects of multiscreening. Paper presented at the Etmaal Conference, Amsterdam, the Netherlands.
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015, July). The Persuasive Effects and Underlying Mechanisms of Multitasking with Second Screen Media. Paper presented at the International Conference of Research in Advertising, London, UK.
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015, May). The Persuasive Effects and Underlying Mechanisms of Multitasking with Second Screen Media. Paper presented at the International Communication Association Conference, Puerto Rico.
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015, February). The Persuasive Effects and Underlying Mechanisms of Multitasking with Second Screen Media. Paper presented at the Etmaal Conference, Antwerp, Belgium.
Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. (2014, May). Investigating the prevalence and predictors of media multitasking across countries. Paper presented at the International Communication Association Conference, Seattle.
Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. (2014, February). Investigating the prevalence and predictors of media multitasking across countries. Paper presented at the Etmaal Conference, Wageningen, the Netherlands.
Pennekamp, S. F., Segijn, C. M., Bartholomé, A. A. J., & Timmers, M. (2013, February). De afbeelding van statusverschillen in sekse en kleur in Nederlandse non-fictie programma’s [The portrayal of status differences in gender and ethnicity in Dutch non-fiction television]. Paper presented at the Etmaal Conference, Rotterdam, the Netherlands.
Timmers, M., Tan, E. S. H., Segijn, C. M., & Bartholomé, A. A. J. (2013, February). Biedt Dexter zijn kijkers moreel vermaak? Een geval van moral disengagement [Does Dexter morally entertain its viewers? A case of moral disengagement]. Paper presented at the Etmaal Conference, Rotterdam, the Netherlands.
Invited talks
SWOCC symposium (June, 2017). “Multiscreening en reclamewerking”. [Multiscreening and advertising effectiveness]. Amsterdam, the Netherlands.
Michigan State University (October 2015). “Multiscreening and advertising. Thank you for (not) paying attention”. East Lansing, MI.
SWOCC symposium (June 2015). “Multiscreening en merken” [Multiscreening and brands]. Amsterdam, the Netherlands.
TEACHING AND CURRICULUM DEVELOPMENT
University of Minnesota
Courses taught
JOUR 1001 Introduction to Mass Communication (Fall 2017)
JOUR 3005 Mass Media Effects (Fall 2017)
University of Amsterdam
Coursestaught
Media Strategies (Spring 2017)
Research Practice Seminar (Spring 2015; Spring 2014; Spring 2012)
Methods in Communication Research (Fall 2013; Fall 2012)
Research Methods: Content Analysis (2013)
Research Methods: Survey Design (2013)
Curriculum Development
Designed all class materials (incl. rubrics) for Research Practice Seminar
Faculty Development Activities regarding teaching
University Teaching Qualification Course (November 2015)
Coaching Program for Junior Lecturers (2012-2014)
Workshop how to provide written and oral feedback (June 2013)
Invited Guest lectures
Michigan State University
International Advertising (October 2015)
Design and Development of Media Projects(October 2015)
Media Theories(October 2015)
ADVISING AND MENTORING
University of Amsterdam
Undergraduate Student Activities
Undergraduate Research Projects
Student Research Assistant during PhD project; coding of eye-tracking data (2015)
Undergraduate Theses
Supervised a group of 20 students on bachelor thesis(Spring 2017)
Undergraduate Advising
Internship supervision; 5 students (Fall 2016)
Graduate Student Activities
Graduate Research Projects
Eline Zwinkels; ASCoR Research Participation (2014-2015)
Visiting Scholars Hosted
dr. Brittany duff, 2017 Feb-Jun
SERVICE AND PUBLIC OUTREACH
Service to the Discipline/Profession/Interdisciplinary Area(s)
Reviewing
Ad-hoc reviewing(journals)
Journal of Advertising
International Journal of Advertising
Journalism and Mass Communication Quarterly
The International Journal of Human-computer Interaction
Convergence: The International Journal of Research into New Media Technologies
Tijdschrift voor Communicatiewetenschap [Dutch Journal of Communication Science]
Conference Review
International Communication Association
American Academy of Advertising
The International Conference of Research in Advertising
Etmaal van de Communicatiewetenschap
Organization of Conferences, Symposia, etc.
Review process of the International Conference of Research in Advertising; 2016; European Advertising Academy
Provided a Networking Workshop; November 2015; PhD Career Event; University of Amsterdam
Review process of the International Conference of Research in Advertising; 2015; European Advertising Academy
Review process of the International Conference of Research in Advertising; 2014; European Advertising Academy
Co-organizing the annual ASCoR Research Priority Area Symposium; May 2013
Coordinated debates on behalf of ASCoR in collaboration with Amsterdamse Academische Club and WelCom Amsterdam; 2012-2013.
Assisting in organizing a summer school about empathy; 2011; University of Amsterdam
Service at other Universities or Institutions
University of Amsterdam
Meet the Alumni; May 2017; Graduate School of Communication
Information event for Research Master Students about doing a PhD; April 2016; Amsterdam Research Initiative
Development and implementation of the Data Repository Guideline
Providing information about the Research Master to undergraduates; 2010-2012; College of Communication
Selected Media Interviews and Appearances
Interviewed by Het Parool (Dutch national newspaper) reporter Joost Zonneveld for a full page newspaper article on multiscreening and advertising effectiveness, August 5, 2017
Consultancy
Advising Statistics Netherlands on eye-tracking measures for research purposes(June 2016)
Eye-tracking demonstration for the Dutch Ministry of General Affairs(April 2016)
Showing an implicit measure to practitioners at a SWOCC book presentation (November 2014)
Blogging about scientific research
Blogger for SWOCC2015 – present
Blogger for Marketingfacts.nl2015 – present
Blogger for versvak.nl2015 – 2016
Blogger for Communicating Communication2016
Other
Interviewed by high school students for their school project; November 2015
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