PHOTOGRAPHY BRIEF

Roving photography images

MUST GET: strong emotive shots of finish line tribute tunnel. 20 metre section of the finish line just before the actual finish lineINSERT LOCATION OF TRIBUTE TUNNEL FOR YOUR EVENT, with MDC historical images and images of those who inspire our fundraisders.

Survivor wave:

  • For the first time this year we have introduced a survivor wave,during entry people were asked if they'd like to identify themselves as survivors.
  • They were also offered the opportunity to lead off our walk with family and friends in a survivor wave.
  • Join us in celebrating these inspirational survivors,and remembering those who we have lost to breast cancer.
  • As an individual,we can all make some noise spreading our message of more funds for breast cancer research,but together that message becomes deafening.
  • We are all here to save lives and see this survivor wave grow every year.INSERT TIME OF SURVIVOR WAVE.

HERO SHOT (for media use)

  • Happy, smiling participants preferably with MDC merchandise on, no sunglasses, see of pink in background, eyes to camera – see example

CROWDS

  • Crowd shots at start line
  • Photos of the walk crowd in a mass walking and running. If possible do some from up high.
  • Shots out on the course
  • Photos of people coming across the finish line
  • People wearing the Mother’s Day Classic merchandise
  • People or crowds having a great time with a shot of a sponsor logo in the background!!
  • Examples

AEROBICS/WARM UP

  • warm-up aerobics – especially for the walk, from the stage

FAMILIES & FUN

  • Need lots of ‘personal’ photos - kids with roving entertainers, family groups – mascots etc

TEAMS

  • Interesting looking teams/large corporate teams
  • Sponsor teams, in particular:

SPONSORS

  • Sponsor logos with people in front of them – smiling! (no need for the sponsor sign on its own, as we want to demonstrate to our sponsors that people were there enjoying the day in front of their branding!)
  • Start signage
  • Finish line signage
  • Sponsor signage, in particular:
  • Major – ME Bank
  • Gold – HESTA AMCAL, LINK Group, and HCF.
  • Venue Sponsors [add details as required]
  • State Sponsors [add details as required]
  • On the day Sponsors ie: Bag Drop [add details as required]
  • Activation Sponsors ie: Giveaways [add details as required]
  • Photos of thank you boards at stage and near jumping castle
  • Photos of the MDC signage
  • Photos of all corporate marquees
  • Photos of Ambassadors being interviewed on stage
  • WIS marquee – sponsors with WIS people

EMOTIVE

  • Tribute wall – people looking at the tribute wall.
  • Tribute cards
  • Families – holding hands/laughing etc!
  • Images of finish line tribute tunnel. Section of the finish line featuring historical images and images of people lost to breast cancer.

LOGISTICS & VOLUNTEERS

  • Showbag area
  • Volunteers at work
  • A team of volunteers (try at clothing marquee or show bags when they are not busy)
  • BBQ

ENTERTAINERS, CELEBRITIES AND ROVING PERFORMER

  • Entertainers performing (give photographer a run sheet so they know times to make sure they’re at the right location)
  • Roving performers with crowd and families etc.
  • Celebrities at start line, on stage etc.

DELIVERY DETAILS:

Five to ten of your best images sent to and as soon as possible on event day. These can be low res for social media.

The rest of the images to be sent via USB by Friday May 19.

Address to Daniel Hoy

Mother’s Day Classic Foundation

Ground Floor, 215 Springs St Melbourne 3000