11August 2017

Taptica International Ltd

(“Taptica” or the “Company”)

Director Dealing and Total Voting Rights

Taptica (AIM: TAP), a global end-to-end mobile advertising platform, announces that, on 16 July 2017 (“Grant Date”), it approved the issue and allotment of 1,823 ordinary shares of NIS 0.01 each in the Company (“New Ordinary Shares”) to Ronni Zehavi, a Non-Executive Director of the Company. The New Ordinary Shares were issued at £3.43 per share, representing the average closing price of the Company’s shares on AIM in the 30 days prior to the Grant Date, and were issued to satisfy Ronni Zehavi’s pre-approved director fees for the three months ended 20 May 2017.

Ronni Zehavi’s resultant shareholding is as follows:

No. of New Ordinary Shares Issued / Resultant Holding (No. of Ordinary Shares) / % of Issued Share Capital*
1,823 / 29,826 / 0.05%

* Calculated based on an enlarged issued share capital of61,476,075Ordinary Shares as set out below.

Total Voting Rights

Following the issue and allotment of the New Ordinary Shares, the total issued share capital of the Company increases to61,476,075Ordinary Shares each with one vote and 8,088,337 shares reclassified as dormant shares under the Israeli Companies Law (without any rights attached thereon). Therefore the total number of shares with voting rights is61,476,075. This figure represents the total voting rights in the Company and may be used by shareholders as the denominator for the calculations by which they can determine if they are required to notify their interest in, or a change to their interest in, the Company under the Financial Conduct Authority’s Disclosure and Transparency Rules.

The information communicated in this announcement is inside information for the purposes of Article 7 of Regulation 596/2014.

1 / Details of the person discharging managerial responsibilities / person closely associated
a) / Name / Ronni Zehavi
2 / Reason for the notification
a) / Position/status / Non-Executive Director
b) / Initial notification /Amendment / Initial
3 / Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) / Name / Taptica International Ltd
b) / LEI / N/A
4 / Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) / Description of the financial instrument, type of instrument / Ordinary Shares of NIS 0.01 each
Identification code / IL0011320343
b) / Nature of the transaction / Grant of shares
c) / Price(s) and volume(s)
Price(s) / Volume(s)
343p / 1,823
d) / Aggregated information
- Aggregated volume / 1,823
- Price / 343p
e) / Date of the transaction / 16 July 2017
f) / Place of the transaction / Outside of trading venue

For further details:

Taptica / +972 3 545 3900
Hagai Tal, Chief Executive Officer
finnCap (Nomad and Joint Broker) / +44 20 7220 0500
Jonny Franklin-Adams, James Thompson - Corporate Finance
Tim Redfern, Richard Chambers - Corporate Broking
Berenberg (Joint Broker) / +44 20 3207 7800
Chris Bowman, Mark Whitmore
Luther Pendragon (Financial PR adviser) / +44 20 7618 9100
Harry Chathli, Claire Norbury

About Taptica

Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today, including social. Its proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. It works with more than 600 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston, Beijing, Seoul and London. Taptica is traded on the London Stock Exchange (AIM: TAP).