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Communications Manager, Membership

Recruitment Pack

July 2016

│ +44 (0) 20 7794 1181

World Bureau, Olave Centre, 12c Lyndhurst Road, London NW3 5PQ

100 years of experience behind us, 100 year of ambition ahead

Things you might want to know

About WAGGGS

With 10 million Girl Guides and Girl Scouts from 146 countries, the World Association of Girl Guides and Girl Scouts is the largest voluntary movement dedicated to girls and young women in the world.

The World Association supports girls and young women to develop confidence and life skills through self-development, challenge and adventure. Girl Guides and Girl Scouts are leaders who speak out on issues important to them, making a difference in their communities both locally and globally.

The World Association and our Member Organizations deliver innovative global education programmes, community action projects and advocacy campaigns. We deliver a well-established and unique values based approach to non-formal learning, which is international and intergenerational.

Vision

All girls and young women are valued and take action to change the world.

Mission

To enable girls and young women to develop their fullest potential, as responsible citizens of the world.

Engagement Department

A key element of the department’s purpose is to significantly build its public profile and wider awareness of the Movement to increase external influence in the media with partners. Under the leadership of the Director, all teams will work towards delivering the agreed WAGGGS strategy, engage collaboratively with other teams including leading or being part of cross-organisational projects, support and provide expertise to MOs as needed.

The creation of the Engagement Department brings together three distinct functions: Communications, Advocacy and Fund Development each led by a senior manager reporting to the Director. The communication team is responsible for our global profile and branding, to ensure we are seen globally as a modern, impactful organisation advocating and delivering changes which benefit girls and young women through our Member Organizations.

What we are looking for

The successful applicant will work closely with the Membership Department to ensure that communications to our membership are in line with WAGGGS’ media strategy and Member Organization needs, this includes taking note of the diverse nature of our Member Organizations.

You will develop effective communications with our external stakeholders that supports our brand and strategic messages. You will work closely with relationship holders in the Membership and Advocacy teams to develop communications that increase awareness of WAGGGS.

You will have a proven track record of preparing communications to support senior stakeholders and working in a membership driven organisation. French, Arabic and/or Spanish language skills are desirable.

Communications Manager – Membership

Job Description

Head of Communications
Responsible to:
Usually London
Location:
Staffing:None
Budget:
Other Resources:
Responsible for:
Provision of Communications advice and expertise to managers across the organisation. Strong rrelationships with Mebership Department and communications teams in Membership Organisations
Key working relationships:

Job Purpose

To provide professional media, public relations and communications services to support our advocacy, fundraising, membership and programmes objectives. The communication team is responsible for our global profile and branding, to ensure we are seen globally as a modern, impactful organisation advocating and delivering changes which benefit girls and young women through our Member Organisations and global partners.

This role is the Communication Team lead on membership engagement.

Job Context

Girl Guiding and Girl Scouting is the World's only movement for every and any girl. We are the organisation that keeps the Movement thriving, united and growing.

This role operates within the context of a volunteer led global charitable organisation with 146 Member Organisations.

Key Accountabilities

  1. Primary Responsibilities - Membership

To work closely with the Membership Department to ensure that communications to our membership are in line with WAGGGS’ media strategy and Member Organisations needs, this includes taking note of the diverse nature of our Member Organisations.

To be first contact for the Membership Department for advice and support around developing communications in response to Membership Organisation concerns.

To develop networks with Communication teams from Member Organisations to look for opportunities to build Membership Organisations capacity and share good practice.

With the Membership Department, put in place methods to capture the effectiveness of our on-line messaging and campaigns including how they are used by Membership Organisations.

2. Wider Communications Responsibilities

To develop effective communications with your external stakeholders that support our brand and strategic messages and to work closely with relationship holders in Membership and Advocacy teams to develop communications that increase awareness of WAGGGS.

Engage with wider WAGGGS functions to ensure brand is communicated effectively and consistently. Create key messages to key audiences, Membership Organisations, Corporate partners and donors and global organisations.

Develop content for all WAGGGS functions, including core communications materials: annual reports, standard articles, materials, and core messages. With the Membership Department develop a variety of supporting materials, newsletters and communications for engaging Membership Organisations with the Membership Department.

Provide communications expertise for programme activities, to ensure effective programme delivery in line with our strategic aims and core messaging/brand.

Support delivery of media strategy including researching and drafting briefings and materials and support the CEO in meeting with senior stakeholders.

Develop digital reach with a focus on mobile and social platforms that position WAGGGS as the global hub within the movement, building capability within Member Organisations.

Work with Membership Organisations to assist in media outreach work, share expertise and deliver common messages to increase our presence and reach.

Be creative in identifying opportunities to raise awareness of WAGGGS through the news agenda, membership interactions, and wider programme activity.

Take responsibility for own professional development and keep abreast of new developments in communications and media, particulalry digital media developments, sharing knowledge and good practice across the team.

Communications Manager – Membership

Person Specification

Essential / Desirable
Qualifications/ experience
Experience of preparing communications materials to support senior stakeholders.
Experience of working in a membership driven organisation.
Extensive experience of web based technology and social media tools.
Experience of writing and editing a range of communications materials (online and offline).
Skills/ knowledge
Ability to identify opportunities and linkages to strategic aims.
An understanding of youth issues.
Strong IT skills in terms of MS Office and opportunities presented by social media.
Understanding of diversity of Membership Organisations.
Excellent relationship building skills. / Strong independent network of media contacts.
Subject matter experience of gender equality, girls’ empowerment, gender based violence and/or sustainability
Personal qualities
Able to demonstrate a commitment to and be a role model for WAGGGS’ organisational values of: Member Driven; Brave; Inclusive; Empowering; Transparent; Professional.
The ability to work under pressure and to tight deadlines.
A passion and commitment for issues affecting girls and young women on a global level, and demonstrable ability to engage with girls and young women, either through a professional or personal background.
Other requirements
French, Spanish and or Arabic language skills

What we offer you

Salary£31,431 per annum

LocationWorld Bureau, 12c Lyndhurst Road, London, NW3 5PQ

Contract TermPermanent contract

Working Hours35 hours per week.

Probationary Period6 months.

Annual Leave26 days per annum, plus statutory bank holidays.

Group Life SchemeImmediate membership of scheme which provides insurance cover of four times annual salary in the event of death in service.

Pension Group Stakeholder Pension Plan: Employer’s contribution of 8%, employee’s contribution of 5%. Employees will be eligible for employer’s contribution on successful completion of probation period

Season Ticket LoanAvailable at end of probation period.

Childcare VouchersScheme available from beginning of contract.

How to Apply

Ensure your application fully addresses the criteria in the Job Description and Person Specification.

You should give the names, positions, organisations and telephone numbers of two referees, one of whom should be your current/most recent employer. References will only be taken up once your express permission has been given.

You should also complete the Equal Opportunities Monitoring form. The information in this form will be treated as confidential, and used for statistical purposes only. The form will not be treated as part of your application. We would also be grateful if you could let us know if you will require any special provision as a result of any disability should you be called for interview.

Finally, please ensure you have included mobile, work and home telephone numbers, as well as any dates when you will not be available.

If you would like to apply for this post please send your completed application form as well as the equal opportunities form to

If you would like to know more about this job you can contact the Human Resources Department by email at or by calling 0207 433 6484.

Closing Date Friday 5 August 2016 at 5.00pm BST

InterviewsWeek commencing 15 August 2016

Please note: to apply for this position, you must already have right to live and work in the UK.