Section 10.1

Complete the following using the Internet to help (try to limit this):

  1. List five internal influences on a business’ marketing decisions
  2. List five external influences on a business’ marketing decisions
  3. Discuss five decisions regarding marketing that might need to be made for a typical business (try to relate to four P’s)
  4. What is a typical strategic decision?
  5. What is a typical tactical decision?
  6. What is a SWOT analysis?
  7. What is a PESTLE analysis?
  8. Complete a SWOT analysis for Waitrose
  9. Complete a Pestle analysis for Waitrose
  10. What is meant by the term ‘competitive advantage’?
  11. What is a target market?
  12. How can target markets change?
  13. What is meant by the macro environment (in marketing)
  14. What is meant by the micro environment (in marketing)
  15. What is competition for a business?
  16. List five:
  17. Social
  18. Cultural
  19. Environmental
  20. Economic influences on a business

Section 10.2

Complete the following using the Internet to help (try to limit this):

  1. What are the key stages in a product life cycle?
  2. How are marketing strategies changed through the product life cycle?
  3. When is marketing likely to be at its strongest?
  4. What is the Ansoff tool used for?
  5. What is the Boston Consulting Group matrix?
  6. How can a product be developed?
  7. Name one brand who has developed a wide range of products
  8. How can pricing be developed?
  9. Name the different methods of pricing available to a business?
  10. What promotional strategies are available to a business?
  11. What is a USP?
  12. What is meant by the term ‘above the line’?
  13. What is meant by the term ‘below the line’?
  14. What distribution methods are available to a business?
  15. Name five different target market audiences

Section 10.3

  1. Name different methods of research that a business can complete?
  2. What is meant by ‘size, shape and dynamics’ of a market?
  3. Define market research
  4. Which methods of market research can be used to help:
  5. Price
  6. Product
  7. Place
  8. Promotion
  9. How can a company produce information itself?
  10. What is qualitative research?
  11. What is quantitative research?
  12. What is sampling?
  13. What’s the difference between primary and secondary research?
  14. What is
  15. Desk research
  16. Field research
  17. Random sampling
  18. Sampling frame
  19. Stratified sampling
  20. Quota sampling
  21. Cluster sampling

Section 10.4

  1. Name and discuss five campaigns that you have read or researched
  2. How do companies try to make their campaigns stick out?
  3. How can companies discover how successful their campaigns are
  4. Why is it important for a business to monitor their performance?
  5. State how one company you have looked at has identified their target market
  6. State one company whose target market has shifted dramatically
  7. Discuss the marketing processes undertaken from a business of your choice
  8. List 10 constraints on a marketing campaign