1

Alexander Mitrani

451 Landing Ave. Smithtown, NY 11787

Student #22458173

Exam #500895

Exam 500895 is being returned as not graded one last time as it would still receive a failing grade of 1 due to plagiarism. The next time it is submitted, it will be graded as is.

While you made changes for Step 1, be aware that there are more than 2 substance errors. You need to identify all of the substance errors and use your corrected figures for Step 2 in order to get that correct.

For Step 2, you did not use the Excel spreadsheet that was provided to you. (We have done the difficult work for you and have included it again.) The work that needs to be done is not copying the image in the instructions. (You also did not make any changes from your last failed submission.) See the previous feedback for your other submissions as to what needs to be done.

  • Also, even without considering the next issue concerning plagiarism, your project would still receive a failing grade due to step 2 being completely incorrect.

Your grade for this submission once again would be a grade of 1 due to plagiarismfor Step 3. You must provide correct/proper citations. You were previously provided feedback as to where to go to see how correct citations should be made. It is apparent that you did not do this. IF YOU CANNOT MAKE PROPER CITATIONS, YOU WILL RECEIVE A GRADE OF 1 DUE TO PLAGIARISM AND YOU WILL FAIL THE SENIOR CAPSTONE SUBJECT WHICH WILL RESULT IN YOUR NOT RECEIVING YOUR DEGREE.

Making correct citations is basic English Composition. This is a basic skill. There is no excuse for not making correct citations and you will fail.

If you have any questions about what needs to be done or if you do not understand something, telephone toll free 1.888.427.1000 Monday thru Friday from 9am to 4pm and ask for me.

The next time you submit the project it will be graded as is.

If you fail the Senior Capstone subject, you will be required to retake the subject. In retaking the subject, you will have to redo the Professional Development and once again do the PPMC and Motomart projects. Therefore, it benefits you to do the work necessary the first time since nothing will have changed when you would retake the subject.

Jim Burcicki - Senior Instructor

Step 1 – Identify Form and Substance Errors.

Summary of Errors in the Form of the PPMC Report

  1. Locaton: The first page of Exhibit 1, paragraph 1, sentence 2

Error: There should be a period after forward looking statements.

Correction: This projected statement of net income contains forward-looking statements.

  1. Location: The first page of Exhibit 1, paragraph 1, sentence 3

Error: Assumes should be singular, not plural.

Correction: Assume no obligation to update these forward-looking statements to reflect actual results.

  1. Location: The first page of Exhibit 1, paragraph 1, sentence 3

Error: up date should be one word, update.

Correction: Assume no obligation to update these forward-looking statements to reflect actual results.

  1. Location: Location: The first page of Exhibit 1, paragraph 1, sentence 2

Error: Forward looking should be forward-looking.

Correction: This projected statement of net income contains forward-looking statements.

  1. Location: The first page of Exhibit 1, paragraph 1, sentence 2

Error: Project should be projected.

Correction: This projected statement of net income contains forward-looking statements.

  1. Location:The first page of Exhibit 1, paragraph 1

Error:There should be a comma after necessity.

Correction:All such forward-looking statements are by necessity, only estimates of future results and actual results achieved by this company, may differ materially from thesestatements due to a number of factors.

  1. Location: The first page of Exhibit 1, paragraph 1

Error: there should be a comma after company.

Correction:All such forward-looking statements are by necessity, only estimates of future results and actual results achieved by this company, may differ materially from these statements due to a number of factors.

  1. Location: The first page of Exhibit 1, paragraph 1

Error: Risk should be plural, not singular.

Correction: You should independently investigate and fully understand all risks before making investment decisions.

  1. Location: The first page of Exhibit 1, paragraph 1

Error: Projected statement of net income should be all capitalized, it’s the name of the letter.

Correction: This Projected Statement of Net Income contains forward-looking statements.

  1. Location: The first page of Exhibit 1, paragraph 2

Error: Projected statement should not be italicized, just capitalized.

Correction: We have attached the Projected Statement of Net Income.

  1. Location: The first page of Exhibit 1, paragraph 2

Error: Dear Sirs: should be singular and have a comma.

Correction: Dear Sir,

  1. Location: The first page of Exhibit 1, paragraph 2

Error: Month should be lower case.

Correction: We have attached the Projected Statement of Net Income for a 12 month period.

  1. Location: The first page of Exhibit 1, paragraph 2

Error: twelve should be 12, numbers after ten are not supposed to be spelt out.

Correction: We have attached the Projected Statement of Net Income for a 12 month period.

  1. Location: The first page of Exhibit 1, paragraph 2

Error: (the Company”) should just be in quotation marks.

Correction: “The Company”

  1. Location: The first page of Exhibit 1, paragraph 2

Error: “the Company” should both be capitalized.

Correction: “The Company”

  1. Location: The first page of Exhibit 1, paragraph 2

Error: start-up should be startup with no dash.

Correction: These figures do not include startup and development costs.

  1. Location: The first page of Exhibit 1, paragraph 3, first sentence

Error: There should be a period after us.

Correction: We have basic assumptions in compiling the information given to us.

  1. Location: The first page of Exhibit 1, paragraph 3

Error: Take out the words “in that” start new sentence will the next word “Revenue”

Correction: Revenue will commence to be generated once The Company’s patented display panels have been installed in 1,200 stores,

  1. Location: The first page of Exhibit 1, paragraph 3

Error: the Company’s should both be capitalized, it’s a name.

Correction: Revenue will commence to be generated once The Company’s patented display panels have been installed in 1,200 stores,

  1. Location: The first page of Exhibit 1, paragraph 3

Error: There should be a period after stores.

Correction:Revenue will commence to be generated once The Company’s patented display panels have been installed in 1,200 stores.

  1. Location: The first page of Exhibit 1, paragraph 3

Error: After stores, remove the word and, and start a new sentence with the next words “A total”

Correction: A total of 1,200 store subsequent to the first month will be added to the Company’s list of clients each month thereafter for a total of 14,400 stores in year one.

  1. Location: The first page of Exhibit 1, paragraph 3

Error: There should be a comma after the words each month.

Correction: A total of 1,200 store subsequent to the first month will be added to the Company’s list of clients each month, thereafter for a total of 14,400 stores in year one.

  1. Location: The first page of Exhibit 1, paragraph 3

Error: the Company’s, should both be capitalized, it’s a name.

Correction: A total of 1,200 store subsequent to the first month will be added to The Company’s list of clients each month, thereafter for a total of 14,400 stores in year one.

  1. Location: The first page of Exhibit 1, paragraph 4

Error: The Projected Statement should not be italicized, but all begin with capital letters.

Correction: The Projected Statement of Net Income has been prepared in accordance with generally accepted accounting principles.

  1. Location: The first page of Exhibit 1, paragraph 4

Error: There should be a period after principles.

Correction:The Projected Statement of Net Income has been prepared in accordance with generally accepted accounting principles.

  1. Location: The first page of Exhibit 1, paragraph 4

Error: There should be a comma after except.

Correction: except, that no consideration has been given for Federal and State taxes which, had the taxes been calculated at the statutory rates in effect, would have had an impact on net income.

  1. Location: The first page of Exhibit 1, paragraph 5

Error: the Company, should both be capitalized, it’s a name.

Correction: If The Company decides to remain with only 14,400 stores during its second year of operations and does not expand at all, projected gross revenue will increase to approximately $150,000,000.

  1. Location: The first page of Exhibit 1, paragraph 5

Error: There should be a comma after operations.

Correction: If The Company decides to remain with only 14,400 stores during its second year of operations, and does not expand at all, projected gross revenue will increase to approximately $150,000,000.

  1. Location: The first page of Exhibit 1, paragraph 6

Error: There should be a comma after above.

Correction: If you have any questions regarding the above, please feel free to contact us at any time.

  1. Location: The first page of Exhibit 1, paragraph 6

Error: Yours very truly; should just be a comma.

Correction: Yours very truly,

Summary of Errors in the Substance of the PPMC Report

  1. There are no GAAP requirements regarding the projected statement of financial statements. Also there is no known financial statement in existence under the heading “Projected Statement of Net Income”. Thus mentioning a financial statement that is not in existence and stating that it adheres to GAAP is very much misleading.
  2. There is present of a mathematical error in the report which makes the report substantially incorrect. On scrutiny of the audit report a transposition error for the third quarter in the “15% commissions” column becomes apparent. The $5382,000 present should ideally be $5832,000.

Step 2 – Compute the Purchase Point Media (PPMC) break-even points in terms of carts and stores.

TABLE 1

J / F / M / A / M / J / J / A / S / O / N / D
Stores / 1200 / 2400 / 3600 / 4800 / 6000 / 7200 / 8400 / 9600 / 10800 / 12000 / 13200 / 14400
*200 carts / 200 / 200 / 200 / 200 / 200 / 200 / 200 / 200 / 200 / 200 / 200 / 200
Total Carts / 240000 / 480000 / 720000 / 960000 / 1200000 / 1440000 / 1680000 / 1920000 / 2160000 / 2400000 / 2640000 / 2880000
*Revenue per Cart / $6.75 / $6.75 / $6.75 / $6.75 / $6.75 / $6.75 / $6.75 / $6.75 / $6.75 / $6.75 / $6.75 / $6.75
Total Revenue / 1620000 / 3240000 / 4860000 / 6480000 / 8100000 / 9720000 / 11340000 / 12960000 / 14580000 / 16200000 / 17820000 / 19440000
Variable Cost / 4 / 4 / 4 / 4 / 4 / 4 / 4 / 4 / 4 / 4 / 4 / 4
Contribution Margin / 660000 / 1320000 / 1980000 / 2640000 / $3300000 / 3960000 / 4620000 / 5280000 / 5940000 / 6600000 / 7260000 / 7920000
Fixed Costs / - / - / - / 120000 / 120000 / 120000 / 240000 / 240000 / 240000 / 360000 / 360000 / 360000
NOI / 660000 / 1320000 / 1980000 / 2520000 / 3180000 / 3840000 / 4380000 / 5040000 / 5700000 / 6240000 / 6900000 / 7560000

Step 3 – Determine the number of grocery stores for various food chains.

TABLE 2

Stock Ticker No. of Stores Firm Name

KR / 2,800 / Kroger
ABS / 2,400 / Albertons
SWY / 2,300 / Safeway
AH / 750 / Ahold
SVU / 2,012 / SUPERVALU
WINN / 582 / Winn-Dixie Store
PUSH / 1,173 / Publix Super Market
GAPTQ / 0 / Great Atlantic & Pacific
SFS / 300 / Smart & Final
IMKTA / 200 / Ingles Markets
BSI / 220 / Blue Square-Israel
PTMK / 0 / Pathmark
RDK (HTSI) / 230 / Ruddick (Harris Teeter)
WFM / 477 / Whole Foods Market
WMK / 204 / Weis Markets
MARSA / 15 / Marsh Supermarkets (Needlers)
NAFC (SPTN) / 143 / Nash Finch (SpartanNash)
FRSH / 0 / Fresh Brands
OATS / 0 / Wild Oats Markets
SPTN / 143 (Same as above) / Spartan Stores (SpartanNash)
EGLEQ / 40 / Eagle Food Centers
DJI / 26 / Gristede’s Foods
VLGEA / 29 / Village Super Market
FSM / 10 / Foodarama Supermarkets
ARDNA / 25 / Arden Group (Gelson’s)
Total / 13,936

Works Cited

(Kroger Supermarkets)

(Albertsons )

(Safeway)

(Grocery.com)

(Supervalu)

(Mitchell)

(Publix)

(The Editors of Encyclopaedia Britannica )

(Smart and Final)

(Ingles Markets)

(Alon Blue Square Israel Ltd)

(Grocery & Retail News)

(Harris Teeter)

(Whole Foods Market)

(Weis Markets)

(Needler's Fresh Market)

(SpartanNash)

(Fresh Brands, Inc.)

(Wild Oats Markets)

(SpartanNash)

(Grocery Market)

Works Cited Page 2

(Gristedes)

(Village Supermarket)

(Foodarama)

(Gelson's )