Jon Steinlauf is executive vice president of ad sales for Scripps Networks Interactive. Elevated from senior vice president of ad sales in November 2011, he oversees the strategic direction of the ad sales and integrated marketing efforts of Scripps’ lifestyle media brands – HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country (GAC). Steinlauf has successfully elevated Scripps’ reputation with advertisers for being the most upscale cable network group and having the most engaged viewers of its leading brands in all of cable.
Since being elevated to his current role in 2003, Steinlauf has been instrumental in the creation and monetization of a plethora of integrated marketing concepts to deliver both substantial incremental revenues for Scripps Networks Interactive and tremendous value for its 600+ advertisers. The company is one of the few media groups that has consistently generated double-digit growth in ad revenues. Scripps’ ad sales and marketing teams also rank at the top of the industry’s Beta Research Ad Executive Study for overall service, multi-platform ad opportunities and upfront presentations.
Steinlauf began at Scripps Networks in 2000 as vice president of ad sales where he directed the advertising sales for HGTV and DIY Network within the Eastern region, successfully developed strong relationships for these brands. Prior to Scripps, he served as vice president of ad sales for Turner Broadcasting’s TBS and TNT networks (1992-2000) and as director of ad sales at ESPN (1985-89). He began his career as a media buyer at Young & Rubicam.
Steinlauf is a two-time winner (2008, 2010) of AdweekMedia’s “Mediaweek 50,” a compilation of the Top 50 executives in all of media. He also earned the “National Television Ad Sales Executive of the Year Award” in 2007 by the Myers Report. Steinlauf is also a frequent panelist at industry conferences on topics such as branded entertainment, advertising convergence and interactive television.
Steinlauf is a graduate of Duke University.