POSTCARD REPRODUCTION & ARTWORK SPECIFICATION DATA
Postcard Profile
Card SizeSingle A6 (148.5 x 105mm) landscape or portrait
Coupon (198 x 105mm) landscape or portrait
Double (148.5 x 210mm) landscape or portrait
Printed onIncada card 220gsm/330micron
Standard PrintingFront - Offset litho, 4 colour front, black reverse
Print BleedPlus 2 or 3mm on all edges
FinishingUV-gloss varnish finish to front of card, trimmed to size
ARTWORK should be supplied in one of the following formats -
Digital MediaHi-Res print ready PDF(Please avoid embedding Photoshop images in Illustrator/Freehand or supplying Quark EPS as the finished document.)
If possible, please can you include all fonts with the job.
Any scans supplied should be in high resolution (300 - 350 dpi), in CMYK and if possible reduced in size to fit A6 card size.
Double, Coupon Please ensure that artwork for double and coupon cards and
Cards & Bookletsbooklets are sent with a mock-up of orientation, If not received Colour Five will amend to standard orientation.
ReverseIn order to guarantee distribution Boomerang’s contact details and logo must be contained on the reverse of the postcard vertically up the middle of the card, dividing the message side from the address of the postcard; we have a standard template that will be added by our printers.
Back of card prints black only unless the cost of colour has been agreed.
For Artwork Queries
Please contact Neil Pullman at Boomerang on 01252 368 368. If possible please send artwork for approval to .
For Production Queries
Please contact Neil Pullman at Boomerang on .
Late Artwork Charges
Artwork must be received by 5pm on the deadline date. Deadlines can be extended by arrangement only.
£200 charge for artwork received 1st day after artwork deadline
£300 charge for artwork received 2nd day after artwork deadline
£400 charge for artwork received 3rd day after artwork deadline
£500 charge for artwork received 4th day after artwork deadline
The Reverse
An uncluttered area for a pack shot or logo.
Where possible, all text should be placed on the reverse of the card; the text on the front of the card should be kept to a minimum.
The postcard must remain useable for the consumer, i.e. there must be at least half (approx 5cm) of the left-hand side available for them to write their own message on and fill in address details of their choice on the right. See reverse options.
Boomerang Details
Boomerang will add the following details to the reverse
All Reverse elements are added by our printers. Once artwork is received a cromalin proof of final layout will be sent to the proofing contact responsible for sign off.