EMAIL TEMPLATES FOR MODULE 2
Indoctrination Series (for new subscribers only)
Flowchart reference: I1
Send: Day 0 (immediately at sign-up)
Email Subject: Welcome to [ENTER YOUR COMPANY NAME HERE]! Here's where to start...
Hi... my name is [ENTER YOUR NAME HERE] and I'm the [ENTER YOUR JOB TITLE HERE] of [ENTER COMPANY NAME HERE]. I wanted to take a second to say hello and welcome you to our family.
Seriously, on behalf of myself and the entire [ENTER COMPANY NAME HERE] team I want you to know that we're truly excited and grateful that you decided to join us.
I know this is going to be an absolute game changer for you in regards to the hiring and retaining of superstar staff, no matter what stage you're at currently.
Here's what you can expect from us…
Twice a month we’ll send you a knowledge-share email giving you the latest news, updates and information on what’s happening in your industry that you should be aware of.
We’ll also invite you to join our content-rich free webinars especially for people like you working in the [ENTER YOUR SECTOR] industry.
Sound fair? GOOD!
Here's what you need to do now to get started…
STEP 1:
Whitelist and prioritize all emails from [ENTER COMPANY NAME HERE] and [ENTER YOUR NAME HERE].
This is important! If our emails aren’t getting through you to you will miss all the updates, news, articles and webinar invites as mentioned and you won't receive the full benefit of being a [ENTER COMPANY NAME HERE] subscriber.
So please take the following simple actions to make sure nothing slips through the cracks:
1) Follow the whitelisting instructions for your email provider at this page: [LINK TO WHITELISTING INSTRUCTION PAGE ON YOUR SITE]
2) If you are a Gmail user or you use any other web-based email that filters broadcasts away from your main inbox, be sure to "drag" any emails from [ENTER COMPANY NAME HERE] or “[ENTER YOUR NAME HERE]” into your Priority Inbox. (Again, you don't want to miss something.)
3) Create a special “[ENTER COMPANY NAME HERE]” folder where you can archive emails as well as “[ENTER YOUR NAME HERE]” AFTER you have read them. This is important…DO NOT set up filters to automatically direct our emails into these folders, or again, you are likely to miss something. Simply move them manually to the folder after the information in the email has been consumed.
STEP 2:
Take two-seconds and join the [ENTER COMPANY NAME HERE] Facebook page, as this will be our primary method of communication outside of email updates, and again you won't want to miss a thing:
Facebook:
[LINK TO COMPANY FACEBOOK PAGE]
LinkedIn:
[LINK TO COMPANY LINKEDIN PAGE]
Twitter:
[LINK TO COMPANY TWITTER PROFILE]
You can also connect with me personally on LinkedIn, join my personal Facebook Page and follow me on Twitter by going to:
[LINK TO PERSONAL LINKEDIN PROFILE]
[LINK TO PERSONAL FACEBOOK PAGE]
[LINK TO PERSON TWITTER PROFILE]
(TIP: If you need to get in touch with my directly, Twitter is usually the fastest. Just drop a tweet to [ENTER TWITTER HANDLE HERE] and I'll do my best to respond.)
Kind regards,
[ENTER YOUR NAME HERE]
[ENTER YOUR TITLE HERE]
[ENTER COMPANY WEBSITE HERE]
PS I’ve got some important questions for you...so watch out in your inbox over the next couple of days
Flowchart reference: I2
Send: Day 1
Email Subject: Quick question...
Hi [first name], thanks again for subscribing yesterday. I just wanted to personally reach out and say “hi”.
Welcome to [your company name here]!
If you have a minute, I’d love to know;
● Why did you subscribe to [your company name here]?
● What can I do to help you solve your biggest recruiting problem right now?
Just REPLY to this email or send me a quick email to [enter your email here].
Thank you for joining us, I’m really glad that you did.
[ENTER YOUR NAME HERE]
[ENTER YOUR JOB TITLE HERE]
[ENTER YOUR WEBSITE URL HERE]
P.S. I’m ALWAYS on (insert your favourite SM channel HERE: Linkedin/Facebook/Twitter, etc)...SO if you have any questions or feedback for me personally, just send me a message on there and I’ll do my best to answer it for you.
Flowchart reference: I3
Send: Day 2
Email Subject: How can I help you?
How can I help you identify, recruit and retain the very best [insert your specialist niche] talent for your business?
Just reply to this email or drop me a quick line to: [insert your company email address]
I really hope I can help you!
[ENTER YOUR NAME HERE]
[ENTER YOUR JOB TITLE HERE]
[ENTER YOUR WEBSITE URL HERE]
Engagement Series (if they haven’t signed up for webinar from thank you page)
Flowchart reference: E1
Send: Day 0 (immediately after sign-up)
Email Subject: Your [ENTER LEAD MAGNET TITLE] as requested
Thank you [Enter first name] for signing up and requesting my eBook [enter lead magnet title].
For more than [enter number of years] years [enter your company name] has been helping [enter job titles you recruit for] take their careers and businesses to another level by inspiring success, growth and achievement.
This eBook is just one example of lots of free content and value I offer to leaders like you in the [enter niche / sector] industry so keep your eyes out on your inbox for more great stuff we’ll send your way.
[ENTER YOUR NAME HERE]
[ENTER YOUR JOB TITLE HERE]
[ENTER YOUR WEBSITE URL HERE]
Flowchart reference: E2
Send: Day 1 (7am or 7.30am)
Email Subject: Personal invitation
Hi [enter first name]
Were you able to download the free eBook you asked for? If not, here’s a direct link for you [enter link].
I also wanted to make sure you saw this..
“How to recruit and retain the top 5% of [insert job title you recruit for] in your [insert sector / industry] business” [hyper link to webinar page]
You are invited to attend this free webinar where I’ll be sharing…
● How you CAN SAVE 33% of your recruitment agency spend by building your very own personal talent pool to fish in.
● The SECRET SAUCE missing from YOUR JOB ADVERTS that will X10 applications to work for you.
● Why your best staff member will leave you this year and what you can do NOW to STOP it happening.
Just click here [hyper link to webinar registration page] to register now your free spot on this content-rich webinar.
We have limited spaces on these webinars and they usually fill up fast, so please click the link to reserve your seat now.
[insert direct link to webinar registration page]
[ENTER YOUR NAME HERE]
[ENTER YOUR JOB TITLE HERE]
[ENTER YOUR WEBSITE URL HERE]
Flowchart reference: E3
Send: Day 3
Email Subject: You don’t want to miss this
Hi [insert first name]
I noticed that you haven’t yet signed up for the “How to recruit and retain the top 5% of [insert job title you recruit for] in your [insert sector / industry] business” [hyper link to webinar page] webinar yet so just wanted to give you a gentle nudge.
In this webinar you will learn things that the recruitment industry would professionally STRIKE ME OFF for revealing to you.
You will learn how to dramatically reduce the amount you spend each year on recruitment agency fees with ONE SIMPLE TECHNIQUE.
You’ll also discover WHY your job adverts are FAILING because of one missing sentence.
And the biggest reason your best employees will leave you this year...i promise, it’s NOT what you think!
It’s really easy to register your free seat on this webinar, simply click the link below.
[insert direct link to webinar]
Looking forward to working with you!
[ENTER YOUR NAME HERE]
[ENTER YOUR JOB TITLE HERE]
[ENTER YOUR WEBSITE URL HERE]
Flowchart reference: E4
Send: Day of webinar at 7.30am - THIS EMAIL NEEDS TO BE SENT MANUALLY, AND CANNOT BE PART OF THE AUTOMATION. ON THE DAY OF YOUR WEBINAR SEND THIS EMAIL TO EVERYONE ON YOUR LIST WHO IS NOT ALREADY SIGNED UP FOR THE WEBINAR.
Email Subject: Are we working together today?
Hey [insert first name], Just wanted to check in quickly to see if we are working together today?
I’m going to be live online at [insert time of webinar] and I’d love to share with you…
...how you CAN SAVE 33% of your recruitment agency spend by building your very own personal talent pool to fish in.
...the SECRET SAUCE missing from YOUR JOB ADVERTS that will X10 applications to work for you.
...and why your best staff member will leave you this year and what you can do NOW to STOP it happening.
It’s totally free for you to attend and will take around 30 minutes of your time.
Just click here to register now.
Looking forward to it.
[ENTER YOUR NAME HERE]
[ENTER YOUR JOB TITLE HERE]
[ENTER YOUR WEBSITE URL HERE]
Content Series (to be sent after engagement series, if they haven’t signed up for webinar yet)
Flowchart reference: C1
Send: Day 9
Email Subject: Think you will really like this...
Hi [insert first name]
I love reading and self-education, and when I read something that has a big impact on me I love to share it with others that I think will enjoy it too.
I recently read [insert business book title and author name] and it really made me think about [insert personal learning points]. Since implementing some of the ideas and strategies I learnt in the book, I’ve really seen some good results.
I just thought I’d recommend it to you as I thought you might like it too and find it useful for growing your business.
[ENTER YOUR NAME HERE]
[ENTER YOUR JOB TITLE HERE]
[ENTER YOUR WEBSITE URL HERE]
Flowchart reference: C2
Send: Day 12
Email Subject: What do you think?
Hi [insert first name]
Either:
I just wrote this blog post about (insert topic/issue/challenge). It’s already attracting mixed reactions and would be very interested in getting your feedback.
Click HERE (insert link) to read the post and leave your comments below. Feel free to share it with anyone in your network that you think will have a valid viewpoint.
OR
I just read this recent blog post/article in (insert name of site or media). I personally think (insert how the article made you FEEL). I would very interested to get your personal opinion / thoughts once you have read it.
[ENTER YOUR NAME HERE]
[ENTER YOUR JOB TITLE HERE]
[ENTER YOUR WEBSITE URL HERE]
Flowchart reference: C3
Send: Day 14
Email Subject: Can we speak?
Hi [insert first name]
I hope you enjoyed the stuff I’ve been sending you recently... I’d like to offer you one more thing of value.
I’d like to offer you a free Recruitment Strategy call where I will help you create a bespoke talent attraction and retention blueprint for your business. We usually charge £700 [or insert other relevant cost] for client strategy calls like this, but I’d like to give it to you totally free.
Just click here [insert hyperlink] to set up the call now.
Looking forward to talking to you.
[ENTER YOUR NAME HERE]
[ENTER YOUR JOB TITLE HERE]
[ENTER YOUR WEBSITE URL HERE]
Webinar series (to be sent after registration for the webinar, sent via webinar platform, not MailChimp) (remove from engagement series)
Flowchart reference: W1
Send: Day 0 (immediately after sign up)
Email Subject: Webinar Registration Confirmation & the eBook Download You Requested
Congratulations! You have successfully registered.
Thank you [Enter first name] for signing up the “How to recruit and retain the top 5% of [insert job title you recruit for] in your [insert sector / industry] business” [hyper link to webinar page] webinar.
In the webinar you’re going to learn:
● How you CAN SAVE 33% of your recruitment agency spend by building your very own personal talent pool to fish in.
● The SECRET SAUCE missing from YOUR JOB ADVERTS that will X10 applications to work for you.
● Why your best staff member will leave you this year and what you can do NOW to STOP it happening.
The best thing you can do now is to bookmark your webinar link, and to set a reminder on your calendar so you don't miss the webinar.
Here are the webinar details:
Link: #LINK#
Title: #TITLE#
Description: #DESCRIPTION#
Host: #PRESENTER#
Date: #DATE#
Time: #TIME#
I'm really looking forward to working with you.
See you at the webinar!
[ENTER YOUR NAME HERE]
[ENTER YOUR JOB TITLE HERE]
[ENTER YOUR WEBSITE URL HERE]
PS The eBook you requested should have been sent to you directly via another email, but just in case you didn’t receive it, here is another direct link to it. [insert direct link to download lead magnet ebook]
Flowchart reference: W2
Send: Day 1
Email Subject: What do you want to ask me?
Hi [insert first name]
I’m really looking forward to working with you on the “How to recruit and retain the top 5% of [insert job title you recruit for] in your [insert sector / industry] business” [hyper link to webinar page] webinar.