Master Syllabus: MBA 55041

TROYUNIVERSITY
MASTERSYLLABUS
SORRELLCOLLEGE OF BUSINESS

BUS 5504
Fundamentals of Management and Marketing

Prerequisites

Admission into the MBA program.

Description

A survey of key concepts in marketing and management that provides a foundation for further study in graduate marketing and management courses.

Objectives

On completion of the course, the student should be able to:

Management

  1. Describe major management theories and their origins.
  2. Explain how strategic planning and operational planning affect organizational outcomes.
  3. Apply major leadership and motivation theories to appropriate management situations.
  4. Apply key operations management concepts to appropriate management situations.
  5. Explain the rationale and logic related to the development of organizational strategies.
  6. Explain the implications of leadership, motivation, and human-resource theories.

Marketing

  1. Explain how marketing supports strategic planning.
  2. Describe the relationship between marketing and customer relationship management.
  3. Apply concepts of market segmentation, targeting, and positioning to appropriate business situations.
  4. Explain the concept of business-to-business marketing.
  5. Apply marketing program strategies to appropriate business situations, including product, pricing, distribution, and promotion strategies.

Purpose

To provide a survey of management and marketing concepts for the MBA program. Required for MBA students who lack a business, accounting, or business-related degree from a school holding specialized accreditation for their business programs.

Approved Texts

Customized textbook, as available; or choose a text in each topical area, as follows:

Management:

DuBrin, A. J. (2008or current). Essentials of management (8th ed.). Mason, OH: Thomson/South-Western.

Robbins, S. P., & Decenzo, D. A. (2005or current). Fundamentals of management (5th ed.). Upper Saddle River, NJ: Prentice Hall. [Online version available as SafariX WebBook.]

Williams (2010 or current). MGMT, Southwestern Cengage

Marketing:

Armstrong, G., & Kotler, P. (2009or current). Marketing: An introduction (9th ed.). Boston, MA: Prentice Hall. [Online version available as SafariX WebBook.]

Grewal and Levy (2009 or current). Marketing, McGraw Hill: Irwin.

Lamb, Hair, McDaniel (2010 or current). MKTG, Southwestern Cengage

Perreault, W. D., & McCarthy, E. J. (2006or current). Essentials of marketing (10th ed.). Boston, MA: McGraw-Hill.

Supplements

As deemed appropriate.

TroyStateUniversity Faculty Handbook(2001): Section 3.8.2.8 [extract]—22 essential elements of the syllabus (somewhat modified for space):

a.Course title
b.Course number
c.Term
d.Instructor
e.Prerequisites
f.Office hours
g.Class days, times / h.Classroom location
i.Office location
j.Office telephone
k.Course description, objectives
l.Text(s)
m.Other materials / n.Grading methods, criterion weights, make-up policy, mid-term grade reports
o.Procedure, course requirements / p.General supports (computer works, writing center)
q.Daily assignments, holidays, add/drop & open dates, dead day, final exam / r.Additional services (Americans with Disabilities Act, other statements)
s.Absence policy
t.Incomplete-work policy / u.Cheating policy
v.Specialization requirements (certification, licensure, teacher competencies)