October 9, 2013 - Performance Committee

CTR Program Customers and Data Needs

Version 3 draft for October 25 CTR Board Meeting Discussion

Customer / Objective / Purpose / Data Set Needed
Who uses our data? / What isthe customer trying to accomplish? / What can/do they use CTR data for? / What type of CTR data do they need?
Legislature /
  • Make decisions on funding programs
/
  • Verify program performance
/
  • Statewide key performance indicators (SOV, VMT)

Advocacy Groups /
  • Improve transportation system
  • Funding for alternatives
/
  • Create/affect policy
  • Understand travel choices/behaviors
/
  • Mode share data
  • Commuter amenity preferences and barriers

State /
  • Develop and maintain a complete transportation system
  • Prioritize strategies
/
  • Understanding statewide CTR mode share
  • Understanding statewide CTR VMT
  • Program performance
  • keith email on better integration of data internally with other data on system performance>
/
  • Key statewide performance indicators (mode shares, VMT),
  • Corridor level data

Regions /
  • Develop and maintain transportation system
  • Prioritize strategies
  • Allocate resources
  • Improve decision making
  • Develop regional economy
/
  • Create or affect policy
  • System performance
  • Identify strategies
  • Target setting
  • Regulatory compliance
  • Improve / calibrate modeling
/
  • Data for modeling (helping in calibration, etc.)
  • Regional level commute data

Transit Agencies/Regional transit /
  • Develop and operate transit system
  • Prioritize strategies
  • Allocate resources
  • Improve decision making
/
  • Identify strategies
  • Improve / calibrate modeling
  • Advocacy
  • Understand market trends
/
  • Transit mode share data
  • Data for modeling (helping in calibration, etc.)

Cities/Counties/Jurisdictions /
  • Develop and maintain transportation system
  • Prioritize strategies
  • Allocate resources
  • Improve decision making
  • Develop economy in jurisdiction
/
  • Create or affect policy
  • Measure program impacts
  • Target setting
  • Identify strategies
  • Regulatory compliance
  • Improve / calibrate modeling
/
  • Jurisdiction level commute data
  • Data for modeling (helping in calibration, etc.)

Districts/Neighborhoods/GTECs/Corridors /
  • Improve mobility and access
  • Economic development
/
  • Measure program impacts
  • Identify strategies
  • Regulatory compliance
  • Target setting
/
  • Area level mode share data
  • Area level data on employee amenity preferences and barriers

Transportation engineering consulting firms and research institutes that work for government agencies. /
  • Providing consulting services to government agencies and Private sector
/
  • Modeling transportation network
  • Researching trends
/
  • Area level commute data
  • Data for modeling (helping in calibration, etc.)
  • Origin/destination data
  • Modeshare data

Other state agencies… for example if get into all trips may be school drop off trips… why people don’t carpool. /
  • Safety programs
  • Local roadway improvements
  • Grant opportunities
/
  • Measure change in trips around specific locations
  • Identify strategies
  • Improve/calibrate modeling
  • Advocacy
  • Health Assessments/Quality of Life
/
  • level commute data
  • Data for modeling (helping in calibration, etc.)

Other Private Companies (such as Heartland), Amazon or Microsoft, not asCTR employer but just want the good data; INREX might be another…. Anyone who wants mode information /
  • Marketing
/
  • Improve their service
  • Target their audience
  • Sell more service
/
  • Data for modeling (helping in calibration, etc.)
  • Area level commute data
  • Modeshare data
  • Origin/destination data

Property Owners /
  • Attract/retain tenants
  • Increase profitability
/
  • Improve marketability of properties
  • Improve environmental impacts of properties
  • Reduce costs
  • Advocacy
/
  • District level (GTEC) commute data
  • Property level data on employee amenity preferences and barriers

Employers/Worksites /
  • Compliance
  • Reduce costs
  • Retain employees
  • Green business practices
/
  • Recruitment/retention
  • Monitor environmental impacts
  • Target setting
  • Reduce costsand increase value
  • Maintain competitiveness
  • Advocacy
  • Regulatory compliance
/
  • Worksite/employer level commute data
  • Employer/worksite level data on employee amenity preferences and barriers
  • Peer data

Individuals /
  • Maximize comfort and convenience
  • Minimize costs
/
  • Advocacy with employer/worksite
  • Make best decisions for self
/
  • Worksite/employer - district commuting patterns
  • Employer/worksite level data on employee amenity preferences and barriers