Press Information

Axor Bouroullec distinguished for “pioneering work”
Axor wins German Design Award 2012 in Gold

Schiltach, February 2012. On February 10, 2012 Axor, the designer brand of Hansgrohe AG, was presented with the German Design Award 2012 in Gold in Frankfurt/Main. The award was in recognition of the Axor Bouroullec bathroom collection, which Axor developed together with the brothers Ronan and Erwan Bouroullec.

Pleasantly different

The panel of expert judges was particularly impressed by the fact that the family of fittings in this collection “contrasts very pleasantly from other products in this market segment thanks to their clean and gentle shapes”. The judging panel also gave a positive rating for “the pleasing haptic properties of the surfaces, the high-quality finish of the products, and the fact that the extensive product family (…) can be used in virtually any installation scenario.”

Forward-looking concept for the bathroom as a living space

“As well as the unique minimalist-organic design, the German Design Award also makes special mention of the pioneering concept embodied by Axor Bouroullec,” notes Philippe Grohe, head of the Axor brand. “It is the manifold possibilities for individualizing the bathroom that makes this collection so special. The ability to position the fittings freely on or around wash basins in such a manner that individual ways of using water and personal aesthetic preferences come together – this is the forward-looking quality of this collection.”

The importance of Axor Bouroullec with its functional landscapes for the bathroom as an individual living space has been highlighted by numerous judging panels for renowned competitions and in international magazines like “Wallpaper”. “It is already clear today”, says Philippe Grohe, “that Axor Bouroullec has prompted a lively and positive discussion within a very short time and has garnered coveted awards for the design, concept, materials and communication.”

Hansgrohe AG wins iF Gold Awards and further extends its lead as a pioneer in sanitation sector

Last weekend, Axor Bouroullec also won an iF Award in the category “material design” in Munich. The wash basins made of mineral cast are key to the ability to freely position fittings, because drilling the required holes is easy and safe. Not one, but two iF Gold Awards in the category “product design” were also given to products made by Hansgrohe AG – the PuraVida wash basin mixer and the Hansgrohe Focus electronic mixer. This success boosts the company's standing in the international design rankings of the International Forum Design (iF) to 6th place, further extending the lead over the competition in the sanitation industry.


Gold for a forward-looking collection: Richard Grohe, Deputy CEO of Hansgrohe AG, receives the German Design Award 2012 in Gold for Axor Bouroullec in Frankfurt/Main.

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Axor, the designer brand of Hansgrohe AG, successfully realizes “Designer Visions for Your Bathroom". In cooperation with Axor, leading product designers, architects and interior designers develop their vision for the bathroom as a living space. The Axor collections offer a great number of unique and sustainable solutions to create personalised bathrooms of the highest aesthetic and technological levels. To date, Axor collections have been created by Philippe Starck, Antonio Citterio, Jean-Marie Massaud, Patricia Urquiola as well as Ronan and Erwan Bouroullec. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful. The Axor brand is headed by Philippe Grohe.

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Further information: Hansgrohe AG

- Public Relations -

Dr. Carsten Tessmer/Melanie Meder

Phone: +49 (0) 7836/51-3009/-1297

Fax: +49 (0) 7836/51-1170

E-Mail:

www.hansgrohe.com

www.axor-design.com