CLUSTER Business and Marketing

COURSE Desktop Publishing

WVEIS CODE BM1429

ONET (Tasks)

Course Description:

The Skill Sets in this course are representative of the basic knowledge included in a Career and Technical Education/Business and Marketing concentration. Incorporated into this course are elements of desktop publishing knowledge and skills necessary for a career in the business and marketing field. This course is recommended as an Elective in the Microsoft Computer Applications (MCAS) and Simulation and Game Development concentrations.

SKILL SETS

Desktop Publishing Design

Desktop Publishing Communications

Desktop Publishing Computers

Desktop Publishing WVEIS 1429

Skill Set / Desktop Publishing Design
Knowledge Objectives
1429.1 / Students will demonstrate knowledge of
·  design techniques.
·  tools.
·  technical plans.
·  drawings.
Performance Objectives
1429.2
1429.3
1429.4
1429.5
1429.6
1429.7
1429.8
1429.9
1429.10
1429.11
1429.12
1429.13 / Students will
·  demonstrate knowledge of standard copyright rules.
·  comply with software licensing agreements associated with desktop publishing.
·  create designs, concepts and sample layouts based on knowledge of layout principles and esthetic design concepts.
·  position text and art elements from a variety of databases in a visually appealing way to design print or web pages, using knowledge of type styles and size and layout patterns.
·  determine size and arrangement of illustrative material, copy and select style and size of type.
·  study layout or other design instructions to determine work to be done and sequence of operations.
·  select number of colors and determine color separations.
·  edit graphics and photos using pixel or bitmap editing, airbrushing, masking or image retouching.
·  develop graphics and layouts for product illustrations, company logos and Internet websites.
·  enter data, such as coordinates of images and color specifications, into system to retouch and make color corrections.
·  mark up, paste and assemble final layouts to prepare layouts for printer.
·  draw and print charts, graphs, illustrations and other artwork, using computer.
Skill Set / Desktop Publishing Communications
Knowledge Objectives
1429.14 / Students will demonstrate knowledge of
·  media production.
·  desktop publishing communications.
Performance Objectives
1429.15
1429.16
1429.17
1429.18
1429.19
1429.20
1429.21 / Students will
·  identify the purpose, audience and audience needs for preparing image(s) and video(s).
·  confer with clients to discuss and determine layout design.
·  collaborate with graphic artists, editors and writers to produce master copies according to design specifications.
·  review final layouts and suggest improvements as needed.
·  check preliminary and final proofs for errors and make necessary corrections.
·  prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
·  key information into computer equipment to create layouts for client or supervisor.
Skill Set / Desktop Publishing Computers
Knowledge Objectives
1429.22 / Students will demonstrate knowledge of
·  desktop publishing applications.
·  camera-ready photos.
Performance Objectives
1429.23
1429.24
1429.25
1429.26
1429.27
1429.28
1429.29
1429.30
1429.31
1429.32 / Students will
·  operate desktop publishing software and equipment to design, lay out and produce camera-ready copy.
·  enter text into computer keyboard and select the size and style of type, column width and appropriate spacing for printed materials.
·  convert various types of files for printing or for the Internet, using computer software.
·  transmit, deliver or mail publication master to printer for production into film and plates.
·  enter digitized data into electronic prepress system computer memory, using scanner, camera, keyboard or mouse.
·  view monitors for visual representation of work in progress and for instructions and feedback throughout process, making modifications as necessary.
·  import text and art elements such as electronic clip-art or electronic files from photographs that have been scanned or produced with a digital camera, using computer software.
·  prepare sample layouts for approval, using computer software.
·  use computer software to generate new images.
·  maintain archive of images, photos or previous work products.

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