Referral Email Language
“I am writing you because [full name of person that provided you with the referral email] gave me your email address.”
NOTES:
* When emailing someone whose email address was provided to you as a referral, you must disclose the full name of the person that provided you with the recipient’s email address.
** All commercial electronic messages must also comport with the form requirements of CASL (e.g., must identify the sender; must include the sender’s address; must include the phone number, email address, or web address of the sender; must provide an “unsubscribe” mechanism; etc.).
*** Because you may only email a referral one time without the recipient’s consent, consider also asking for express consent to send the recipient additional commercial electronic messages in that initial email. The following language may be helpful to you:
“In accordance with Canada’s Anti-Spam Legislation (CASL), I would also like to request your express consent to receive emails from me about market trends and listings and properties in your area.
If you would like to receive these emails from me, reply to this email with a simple “I consent”. You can withdraw your consent at any time.
If you have any questions, please feel free to contact me at [insert email address or phone number].”
EXAMPLE:
To:
From:
Subject: Introduction to Annie Agent
Dear Mr. Referral:
I am writing you because Sally Seller gave me your email address. I recently helped Sally get top dollar for her home and she mentioned you had also been considering selling your home. As someone who specializes in selling homes in your neighborhood, I can tell you that the demand for homes like yours is at an all-time high. If you’ve been thinking about selling your home, now is the time to list.
In accordance with Canada’s Anti-Spam Legislation (CASL), I would also like to request your express consent to receive emails from me about market trends and listings and properties in your area.
If you would like to receive these emails from me, reply to this email with a simple “I consent”. You can withdraw your consent at any time.
If you have any questions, please feel free to contact me at 555-555-5555.
Have a great day!
Annie Agent
REALTOR®
Annie Agent’s Awesome Properties, LLC, 123 Sunshine Street, Vancouver, BC A1A . To unsubscribe, reply to this email with “UNSUBSCRIBE” in the subject line.