Promoting CTS Elite
OK, so how should you PROMOTE CTS ELITE? There are no “hard and fast” rules here, but here are some suggestions for you.
We feel this is something that should be presented to any prospect that is very enthusiastic about the program, and who is able to join the $3,500 level without mortgaging everything they own. In other words, if they can do the $3,500 level reasonably comfortably, and they are excited about working CTS, then they definitely should be exposed to CTS ELITE before they join. Simply have them click on “Question 11” on of Step 7 of your “Presentation Center,” and that will instruct your prospect on how to access the CTS ELITE video.
Make sure your prospect has a good understanding of how the program works, and that he or she has been through the entire Presentation Center AND has attended at least one “Prospect Q&A” call before you recommend CTS ELITE to them. Remember, the CTS ELITE Video does NOT explain the program; it assumes the prospect has a fundamental understanding of how our program works, and it highlights the potential and structure of CTS Elite.
When introducing a prospect to CTS ELITE, you may say something like, “Mary, you seem to be very excited about our opportunity, and it appears that you want to get the maximum financial benefit from the time you spend with this program, is that right? Great. I want to introduce you to something very special with CTS that we only introduce to people like you. We have a 15 minute video I want you to watch, and I’d like to get your opinion on what you see before we proceed. Is that OK?”
This is a very “low-key” way to introduce prospects to CTS ELITE who you think would be capable of participating. Make sure you arrange to call Mary right away after she views the video.
If Mary asks, “What’s this about?” you simply reply with, “Mary, this is about a very special opportunity for you to really get the most out of this program. This isn’t for everyone, but I want to give you the opportunity to consider this option before we proceed. Can you spare 15 minutes right now? It will certainly be well worth your time.”
Now, you may have many prospects with which you’ve developed a great rapport with, so you may want to modify that script a little to suit your particular prospect. But the more you play with that, the easier it will get. Remember, there are significant benefits to the prospect for joining at either CTS ELITE level, so it’s important that you at least give them the opportunity to learn about this enhanced CA$H generating strategy.
If you encounter any resistance from your prospect after viewing the video, just tell them you simply wanted to give them the opportunity to learn about that option and decide for themselves. It may very well not be for them, but you just wanted to expose them to the information and have THEM decide whether it was something that might interest them.
If your prospect is interested in CTS Elite but has some questions that you don’t feel comfortable answering, make sure you book them on the Monday night CTS Elite Webinar, where WE’LL answer those questions for your prospect and help you move them forward to a positive decision. Make sure you check your back office under the “Member Tools” link or the Training Center under the “Resource Center” tab for instructions on registering your prospect for those Webinars. This is an incredibly powerful resource that’s available for ALL qualified CTS Elite prospects, so make sure you take advantage of that.
The bottom line is that you have a lot to gain by exposing CTS ELITE to your prospects, and for the most part, they’ll appreciate you for giving them the opportunity. Remember, this is for prospects that are just about ready to join, so there is very little downside for you. You should NOT be mentioning this or any other “levels of participation” with your prospects on your initial contact with them; they learn those details by viewing your Presentation Center. And again, we recommend that your prospects attend a Q A session first BEFORE they review the CTS ELITE video.