ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991
Amended on 25-08-2016
ANNEX D. PRICE PROPOSAL TEMPLATE
UNICEF UKRAINE
Terms of Reference
Long term agreement for the production of Mass media communication campaigns, social mobilization activities, digital, and social media
Price Proposal
- Currency: USD net of VAT.
The Long Term Arrangement (LTA) Resulting from this RFP shall fix the below indicated prices in USD for the period of validity of the LTA.
UNICEF will place orders on case-to-case basis for separate services.
For the purposes of cost comparison, proposers are to bid according to a fixed Budget Template that is based on a minimum composition of a standard team comprising of envisaged personnel and fixed type of works/products as per TOR against each category of service.
Please note that these standard team compositions provided in the Tables below have been created for comparing costs and shortlisting proposers. Selected providers will be invited to provide a more comprehensive team composition for each category, however the below indicated template remains obligatory. Any additional personnel added shall be highlighted in a different color for easy identification.
Any prices not by the LTA shall be quoted by the LTA holder for each respective order as request by UNICEF. Costs of implementation through third parties, including needed travel costs will be estimated on the basis of scope of work as defined by the UNICEF for each specific order. Proposers will need to demonstrate competitive pricing for third party services and ensure overall compliance to the UNICEF contracting offices’ processes and requirements.
Please refer to Section B. TECHNICAL AND COMMERCIAL PROPOSAL REQUIREMENTS AND CONTENT, paragraph 2.0 COMMERCIAL/PRICE PROPOSAL of the Request for Proposal for details.
Category 1: Advertising
Illustrative list of deliverables (UNICEF might decide to do one item or more or the full list based on the needs of the work to be carried out).
# / Product / Description / Price in US$ / Type of price1 / Creative development of campaign concepts, strategies, and materials / Development of Creative concepts, strategies, and development of materials for communication campaigns and activities
Creative Director / Per Day / LTA fixed price
Per Hour / LTA fixed price
Art Director / Per Day / LTA fixed price
Per Hour / LTA fixed price
Account executive / Per Day / LTA fixed price
Per Hour / LTA fixed price
Graphic Designer / Per Day / LTA fixed price
Per Hour / LTA fixed price
Copyrighter / Per Day / LTA fixed price
Per Hour / LTA fixed price
Strategist / Per Day / LTA fixed price
Per Hour / LTA fixed price
Producer / Per Day / LTA fixed price
Per Hour / LTA fixed price
Category 2. Production
Illustrative list of deliverables (UNICEF might decide to do one item or more or the full list based on the needs of the work to be carried out).
# / Product / Description / Price in US$ / Type of price / #1 / Production of video-, animation-, audio- communication products, and photo sessions. / Producer / Per Day / LTA fixed price
Per Hour / LTA fixed price
Project manager / Per Day / LTA fixed price
Per Hour / LTA fixed price
Account manager / Per Day / LTA fixed price
Per Hour / LTA fixed price
Assistant / Per Day / LTA fixed price
Per Hour / LTA fixed price
2 / Production – reference for examples provided in the technical offer
2.1 / Production of 2 video advertisements / 30 seconds each video / Crew:(Pls specify crew names and experiences: director, Director of photography, art director, and account executive)
Director (per day) / Reference only
Producer (per day) / Reference only
Director of photography/cameraman (per day) / Reference only
Art director (per day) / Reference only
Assistant (per day) / Reference only
Location costs including light and sound / Reference only
Probes / Reference only
Cast / Reference only
Costumes / Reference only
Production of 2 animated video / Videos are 30 seconds and 15 seconds / Crew (Pls specify crew names and experiences: director, art director, and account executive)
Director / Reference only
Producer / Reference only
Animation designer / Reference only
Art director / Reference only
Assistant / Reference only
Category 3: Social mobilization/ below the line (BTL) /events illustrative list of deliverables
(UNICEF might decide to do one item or more or the full list based on the needs of the work to be carried out)
# / Product / Description / Price in US$ / Type of price1 / Planning and implementation of one day event with parents and kids in parks / Agencies should budget for:
- Planning and concept creation costs
- Development of implementation of plans
- Supervision of the event
Event manager / Daily rate / LTA fixed price
Account executive / Daily rate / LTA fixed price
Creative director / Daily rate / LTA fixed price
Designer / Daily rate / LTA fixed price
Copy writer / Daily rate / LTA fixed price
Ushers/promoters / Daily rate / LTA fixed price
Branded shirts for promoters / Per promoter / LTA fixed price
Still photography per day / 1 photographer / LTA fixed price
Other Team members, pls specify LOE and costs / Daily rate (please list all required team members and their daily rates) / LTA fixed price
2 / Development and supervision of implementation of the road shows, in-mall activations, puppet shows (in various regions of Ukraine) / Agencies should budget for:
- Planning and concept creation costs
- Development of implementation of plans
- Supervision of the event
Event manager / Daily rate / LTA fixed price
Account executive / Daily rate / LTA fixed price
Creative director / Daily rate / LTA fixed price
Designer / Daily rate / LTA fixed price
Copy writer / Daily rate / LTA fixed price
Road shows / A branded vehicle with promoters touring different oblasts with mega speakers promoting messages and stopping at different parks to disseminate materials with messages to people / Reference only
Bus with a loud speaker rent per kilometer / Reference only
Bus Branding design / Reference only
Bus branding implementation / Reference only
Sound equipment for the bus / Reference only
Recording of a message to be played on the bus while moving in oblasts / Reference only
Promoters / One promoter /1 day / LTA fixed price
Branded T-shirts for promoters / Per promoter / Reference only
Still photography per day
Accommodation and travel costs / Accommodation and travel for promoters per day/per person / Reference only
3 / In mall activations / A pop up in the mall for the weekends (2 days per mall)
Rent space in the shopping mall in Kiev / Please list the names of malls suggested by agencies / Reference only
Rent space in the shopping mall in Odessa / Please list the names of malls suggested by agencies / Reference only
Rent space in the shopping mall in Lviv / Please list the names of malls suggested by agencies / Reference only Reference only
Authorization of promoters in the malls / Reference only
Branded Pop ups design and production / Per pop up per mall / Reference only
Branded roll ups design and production / Per roll up / Reference only
Promoters / Per promoter per day / Reference only
Branded shirts for promoters / Per promoter / Reference only
Still photography shooting / Per day / Reference only
Mascot production / Development of mascots to be used to promote the topic and issues being addressed (refer to UNICEF drops Mascots) / Reference only
Accommodation and travel / Per person per day / Reference only
4 / Puppet shows / Revolving puppet show that travels from one oblast to the other disseminating messages to kids in a fun entertaining way
Creative development of the puppet show story and characters / A 20 min puppet show play / Reference only
Team LOE / Please list all the team that will be needed and LOE and costs / Reference only
Rent space to perform the puppet show in Kiev / Per day / Reference only
Rent space to perform the puppet show in Odessa / Per day / Reference only
Rent space to perform the puppet show in Lviv / Per day / Reference only
Production of puppet show small stage / Reference only
Production of Dolls / Per doll / Reference only
Sound equipment / Per day / Reference only
Still photography / Per day / Reference only
Travel and accommodation / Per person per night / Reference only
C. Category 4: Digital and social media
Illustrative list of deliverables (UNICEF might decide to do one item or more or the full list based on the needs of the work to be carried out)
# / Product / Description / Price in US$ / Type of priceDevelopment and implementation of digital campaign/activation strategy, including SMM
1 / Strategist / Per Day / LTA fixed price
Per Hour / LTA fixed price
2 / Art/Creative director / Per Day / LTA fixed price
Per Hour / LTA fixed price
3 / Copyrighter / Per Day / LTA fixed price
Per Hour / LTA fixed price
4 / Designer / Per Day / LTA fixed price
Per Hour / LTA fixed price
5 / Media analyst / Per Day / LTA fixed price
Per Hour / LTA fixed price
6 / Media manager/SMM manager / Per Day / LTA fixed price
Per Hour / LTA fixed price
7 / Account manager / Per Day / LTA fixed price
Per Hour / LTA fixed price
Digital – reference for examples provided in the technical offer
1 / Development of social media content and messages for campaign (1 week, 1 month) / SMM (posting of text, images, videos) for 1 week, volume is per the creative concept suggested, promotion/ media plan is not included / Reference only
SMM (posting of text, images, videos) for 1 month, volume is per the creative concept suggested, promotion/media plan is not included / Reference only
2 / Develop and run web platform / Landing page and light version website - if applicable per the creative concept suggested / Reference only
Full-fledge web portal with interactive content - if applicable per the creative concept suggested / Reference only
3 / Develop and run digital activation / Digital campaign using mobilization and interactive approaches, can be based on social media networks, or web platform - if applicable per the creative concept suggested, media plan is not included / Reference only
ANNEX D
SUPPLIER PROFILE FORM
All pages to be completed by Supplier and submitted to UNICEF.
It should be understood that falsified or misleading information could result in disqualification of the company as a registered potential supplier for UNICEF
Requested information is for UNICEF’s internal use only and will be treated as confidential.
UNICEF fully subscribes to the Convention on the Rights of the Child and draws the attention of potential suppliers to Article 32 of the Convention which inter alia requires that a child shall be protected from performing any work that is likely to be hazardous or to interfere with the Child's education, or to be harmful to the Child's health or physical, mental, spiritual, moral or social development.
UNICEF reserves the right to terminate any contract unconditionally and without liability in the event that the supplier is discovered to be in non-compliance with the national labour laws and regulations with respect to child employment.
The supplier guarantees that neither the supplier's company, nor any of its affiliates, nor any subsidiaries controlled by the supplier's company, is engaged in the sale or manufacture of anti-personnel mines or of components utilized in the manufacture of anti-personnel mines(taken in its broader definition). The supplier recognizes that a breach of this provision will entitle UNICEF to terminate its contract with the supplier.
I, representing the Company, acknowledge and ensure the Company's compliance
with the above statements:
Name and Title: ______
Signature: ______
Date: ______
Company name: ______
(please TYPE or PRINT)(attach additional pages if space in columns is not enough - but information must be provided in the following sequence for all columns) :
General Information (if available please provide all documentation with English translation)
1 Name of Company : ____________
1.1 Full address:______
Street ______
Postal code ______City: ______
State/County/Region ______
Country ______
P.O.Box ______City: ______Postal code: ______
1.2 Tel (incl. country code): ______
1.3 Fax/Telex (incl. country code): ______
1.4 Email address: ______
1.5 Website: ______
1.6 Contact person authorized to deal on your behalf:
Name Title Email address Direct Telephone number
______
1.7Year established: ______1.8No. of full-time employees : ______
1.9Legal registration of the company – Please provide documentation of legal registration.
1.10Name change -- Please provide documentation of name change, if applicable.
1.11 Type of organization (one X only)
State Enterprise: Private Company: Other (Please specify):
1.12Activity category, mark X where applicable percentage business to annual sales
Manufacturer: ------
Consultant: ------
Trading company: ------
Forwarder: ------
Authorized agent: ------
Other (please specify): ------
Total of the above 100 %
1.13 If Agent/Trading House, do you hold sole/exclusive rights/license? Y / N
(If yes please state name and address of Principals and attach documentation):
1.14 If USA-based dealer, are you a "GSA" dealer? Y / N (If Yes, please attach certificate)
1.15 Number of years with export sales: ______
2 Parent Company (if applicable) : ______
2.1 Address: ______
2.2 Legal relationship of the parent company to the company
2.3.Year established: ______2.4.No. of full-time employees: ______
2.5 Website: ______
Financial Information
3. Audited Financial Statements or Annual Report:
Financial statements are to be submitted if your company is to either:
a) Do business with UNICEF to exceed ______annually, or
b) Would like to be considered for an LTA (long-term arrangement) award(s).
Alternatively, if there is a website, with the information, this can be stated: ______
The statements are to include - balance sheet, income statements and notes thereto,with English
translation.
The financial statements should be for the company itself, as well as the parent company, if applicable.
3.1 Authorized to discuss financial issues:
Name Title Email address Telephone number
______
Activities
4. Previous export contracts (during the last 2 years) with United Nations/International,
Governmental or Non-Governmental Organizations/Private Companies, for below products/services:
(provide references):
Contract: Date Value Product Destination Organization Name/address.
ref. no.
1) ______
2) ______
3) ______
4) ______
5) ______
6) ______
7) ______
8) ______
4.1 What percentage of the company’s annual sales are for export markets ______?
4.2 Products/services offered:
Please tick off the material group your product/products fall under. To get a detailed listing of specific products within the groups, visit the UNICEF Internet site (
Pharmaceuticals / Diagnostic Test Kits / Shelter/Field Equipment
Nutrition / Water & Sanitation / Clothing & Footwear
Medical Equipment / Printing / Agriculture
Medical Renewable / Education Supplies / Identific. & Signage
Rehab./Disabilities / IT & Office Supplies / Staff Supplies
Medical/Hygiene Kits / Transport / Architec/Engineering
Cold Chain Equipment / Fuel & Lubricants / Surveying Services
Other ______
4.3 Storage/warehousing capacity (In square meters if applicable): ______
4.4 Size of production plant(s) (In square meters if applicable): ______
4.5 Local representation: (Please attach list of countries where your local representative will provide warranty
services on products/services purchased from you - provide complete addresses (of your subsidiaries/agents)
Other Information
5. Approved Standards (ISO, FDA, GMP, etc): ______
(Certificates of approval to be attached)
5.1 Does your company have a statement on quality policy?
(Circle as applicable) Y / N if yes, kindly attach a copy.
5.2 Which of the following does your company implement: (circle as applicable)
Raw material control Y / N Sub-component control Y / N
Process control Y / N Final/pre-delivery control Y / N
5.3 Authorized contact person regarding Quality control:
Name: ______
Title: ______
Telephone: ______
Email: ______
5.4 Membership of National / International Associations?
(Circle as applicable) Y / N (if yes, please enclose list of names)
5.5 Does your company have social accountability policy?
(Circle as applicable) Y / N (if yes, please provide copy of relevant document)
5.6 Does your company have a documented environmental policy?
(Circle as applicable) Y / N (if yes, please attach a copy of relevant document)
I hereby certify that the information provided above and in all the annexures iscorrect and that no person in any connection with this establishment, as a supplier for providing material, supplies or services, or as a principal or employee, is employed by UNICEF, or barred by UNICEF.
I also understand that falsified or misleading information could result in disqualification of the company as a registered potential vendor for UNICEF.
Name: ______Date: ______
Title: ______Signature: ______