Brand Use Information Form
Use this form to submit promotional material to Amazon. Complete the form below and submit italong with your creative materials. All fields are required.
Company ContactInformation
Company Name: / Your Name:
Your Client’sCompany Name (if applicable): / E-mail Address:
Your Amazon Account Manager: / Phone Number:
Estimated Gift CertificateValuefor this Promotion:£_____
Programme Information
Promotion dates: [Start Date] until[End Date]
Material’s release date(s):(website launch, e-mail campaign send, mail drop, etc.)
How is your client using Amazon.co.uk Gift Certificates? (consumer promotion, points redemption, employee reward, survey incentive, customer/employee gifts, etc.)
Who is the audience and how is the offer/programme structured? (Incentive to [description of target audience] to '[Do this] and get an Amazon.co.uk Gift Certificate’)
How will the offer/programme be advertised? List All: (e-mail, direct mail, print ad, in-store, website, etc.)
Estimated impressions. How many people will receive or see the offer? (Separate by type if advertising through multiple channels. If website, enter unique visitor count)
Is there a limited quantity of gift certificates available for this offer? If yes, how many?
Is an Amazon.co.uk logo or gift certificate image present in the creative?
Description of the customer experience start to finish (e.g. receive offer via direct mail, receive follow up e-mail, directed to online site to complete survey):
How and when will the gift certificatesbe delivered to recipients?(Be specific, e.g. ‘by e-mail within 24 hours after the survey is completed,’ or ‘by mail 2-4 weeks after service is purchased,’ etc.)
Quick Check List for Amazon.co.uk Brand Use
Use this checklist to make sure your client’s materials are compliant with the Amazon.co.uk Brand Use Requirements before submitting them.Please check each boxto acknowledge compliance.
The appropriate Amazon disclaimer is included on all creative, is legible and is separated from other fine print, and is tied to the most prominent mention of Amazon or “Amazon.co.uk Gift Certificates*”.
Any website display ad contains “*Restrictions apply. See offer for details.” and directly links to full details including the Amazon disclaimer.
It is clear that your company is making the offer; Amazon is not inferred as a sponsor in any way.
Your client’s company branding and logos are more prominent than any Amazon logo or gift certificate image.
Amazon is not mentioned in the subject line of e-mails or on the outside of any direct mail pieces.
The incentive is always properly referred to as an “Amazon.co.uk Gift Certificate” or a “£_ Amazon.co.uk Gift Certificate.” The gift certificate is never referred to as ‘free.’
If applicable, you are using pre-approved copy to describe Amazon and the Amazon.co.uk Gift Certificate, and are not implying the gift certificates are good for only a particular product or category.
If applicable, the offer clearly discloses that there’s a limited supply of gift certificates available, and getting one is not guaranteed.
Submit Materials
Guidelines for submitting content:
Include all creative that mentions the Amazon.co.uk Gift Certificate offer.
Include all relevant steps in the customer process.
Website content should be submitted in the form of a deck showing the entire customer experience from start to finish, with descriptive, self-explanatory comments.
Include the company name and the version or date in the file name when submitting content for review.
Each e-mail should be no larger than 200 KB; please zip your files.
Use the subject line “Amazon.co.uk Gift Certificate brand review for [company / client name]” in your e-mail.
Refer to the Amazon.co.ukBrand Use Requirementsfor full information. Submit your materials through your Account Manager, who will coordinate approvals with appropriate teams at Amazon.
Brand Use Information Form UpdatedJune 2011Page 1