/ Missouri Division of Tourism
Promote Missouri Fund Program
FY19 Marketing Matching Grant
Application Packet

FY2019 MARKETING MATCHING GRANT APPLICATION PACKET

Packet Includes:

  • Instructions for completing the application
  • FY19 Marketing Matching Grant (MMG) Application
  • Section 285.525, RSMo Compliance Documents(Refer to the MMGProgram and Reports Guide for requirements)
  • FY19 MMG Application Checklist

Review the program guidelines prior to completing the application. The FY19Marketing Matching GrantProgram and Reports Guide is available online at FY2019 Program Informationon Industry.VisitMO.com.

FY19CALENDAR

MMG applications due by 5 p.m. / May 4, 2018
Notification of MMG awards / June 29,2018
Program year begins / July 1, 2018
Program year ends / June 30, 2019

COMPLETING THE APPLICATION

Submission

  1. Indicate how the application will be submitted (standard mail/hand deliveredor electronic).

DMO Information

  1. Enter certified DMO Name
  2. Enter certified DMO Physical Address – you may also include mailing address; however, the physical address is required
  3. Enter certified DMO City, State and Zip Code
  4. Enter certified DMO Business Phone Number
  5. Enter certified DMO Business Fax Number
  6. Enter the county that the DMO’s physical address is located
  7. Enter certified DMO’s official website
  8. List the name of the State Senator and the District Number of the DMO’s physical address
  9. List the name of the StateRepresentative(s) and District Number(s) for the DMO’s physical address
  10. Enter the MO Charter number issued by the Secretary of State. DMOs that are government subdivisions enter “City” or “County”
  11. Enter the Federal ID# of the DMO
  12. Describe the area marketed clearly and concisely(limit 600 characters)

Project Information

  1. Name of the FY19 MMG Project.
  2. Include all individuals with whom MDT is authorized to discuss this contract. Be sure to include the ad agency representative if that person will be submitting materials directly to MDT.
  3. The total funds requested amount should be no more than 50 percent of the total project budget.
  4. Indicate the percentage that will be spent on in-state advertising and the percentage that will be spent on out-of-state advertising. For CTLs 5 - 7, a minimum of 75% of ad placement must target out-of-state markets. These should match the auto-calculated percentages on the budget grid.
  5. Answer “YES” if you have completed (and will attach) the Budget Grid. This will be a separate document that is not included in this packet. The Excel Budget Grid should be completed and submitted with the application.

Media Activities

  1. Enter the total DMO budget for travel and tourism in FY2018 (the previous year). This should include all marketing costs and admin costs. For a CVB, this would be the total budget – for a city or county, this would be only the budget allocated to tourism. Rent, utilities, personnel, insurance, marketing, etc.
  2. In column 1, breakout the local matching funds in your MMG project by print, billboard, TV, radio, digital and SEMand then total the column.The “Other” line is for items that may be included in the DMO’s budget, but not allowed in the MMG budget. The total of column 1 should equal the Local Funds amount on your Project Budget sheet. In column 2, provide the amount the DMO will spend on media outside of the local Marketing Matching Grant dollars. In column 3, provide the total of column 1 plus column 2. The total of column 3 should equal the DMO’s tourism marketing budget for FY19.

Review Criteria(limit 2500 characters each)

  1. List the DMO’s primary goals and/or objectives for this particular MMG project.
  2. Explain what makes this a “countywide” initiative and not exclusive to one area of the county.

Media Placement

  1. For CTLs 5 to 7 ONLY. Select the appropriate response and percentage if part of the media will be placed through MDT’s agency and part will be placed independently.

Required Outcome Measurement

  1. Based on the applicant’s county tourism level, select the appropriate required outcome measurement(s).

Authorizing Agents

Complete contact information for both the Project Director and the CEO of the applicant DMO. The Project Director and the CEO may not be the same individual.

Section 285.525, RSMo Compliance Documents: Refer to MMG Program and Reports Guide for more information

If your business entity is not in the system or affidavit has expired, providethe following:

  • Box B - Current Business Entity Status, completed and signed (Original signatures required) AND
  • Notarized Affidavit of Work Authorization AND
  • E-Verify Employment Eligibility Verification page

OR

  • E-Verify Memorandum of Understanding (MOU) confirming enrollment and participation in the E-Verify federal work authorization program

If your business entity is already participating in E-Verify and a completed and notarized Affidavit of Work Authorization is already on file (completed and signed in the lasttwelve months), provide:

  • Box C - Affidavit on File,

Checklist:

Ensure that all documents are completed and in the correct order.

SUBMITTING THE APPLICATION

Complete the Application Checklist and assemble all documents as indicated. Do not include any pages with the application that are not specifically requested.Be sure to note the assembly order listed on the MMG Application Checklist.

NOTE: Keep a copy of the complete application for the DMO records.

DELIVERY METHODS

Standard Method:

To be considered for funding, completed applications must be received at MDT no later than 5p.m. on May 4, 2018. Please allow sufficient time for delivery. Consider a means of delivery that allows for tracking.

If delivering the application in person, MDT is located on the second floor of the Harry S. Truman Office Building, in Jefferson City. The Truman Building is located across the street from the Missouri State Capitol Building. We welcome you to our offices at any time during business hours.

Mailing Address: / Physical Address:
Missouri Division of Tourism
Promote Missouri Fund Program
PO Box 1055
Jefferson City, MO 65102 / Missouri Division of Tourism
Promote Missouri Fund Program
301 W. High Street, Room 290
Jefferson City, MO 65101

Electronic Method:

To be considered for funding, completed applications must be received at MDT no later than 5 p.m. on May 4, 2018. Create an e-mail with the subject line: FY19 Marketing Matching Grant Application and attach the required documents. An email confirmation that all files were received and could be opened will be sent.

The following are approved file formats:

.doc / .pdf
.jpg / .xls

NOTE: Formats other than those approved must be tested in advance. Contact a Promote Missouri Fund Program team member for additional information.

/ Missouri Division of Tourism
Promote Missouri Fund Program
FY19 Marketing Matching Grant
Application
  1. Check to indicate the manner in which this application will be submitted:
Standard Method Electronic Method
DMO INFORMATION: (Only certified DMOs may participate in the MMG program)
  1. DMO Name:

  1. Physical Address:

  1. City, State, Zip:

  1. Phone#:
/
  1. FAX #:

  1. County:
/
  1. Website Address:

  1. State Senator & District #
- /
  1. State Representative & District #:
-
  1. MO Corporate Charter #:
/
  1. Federal ID #:

  1. Briefly describe the area marketed by the applicant DMO. List attractions and activities in the area that would be of interest to a tourist. Include major attractions, fairs & festivals, events, etc. Limit response to space provided (600 characters).

PROJECT INFORMATION
  1. Project Name:

  1. Names of individuals responsible for the execution and successful completion of project:

  1. Indicate the total funds requested from the Division of Tourismwith this application.$

  1. Specify the percent of the media included in this project that targets an in-state audience %
Specify the percent of the media included in this project that targets an out-of-state audience %.
  1. Did you complete the Excel Budget Grid that includes the Project Budget, Disclosure of Matching Funds and six separate itemized Budget Grids?

MEDIA ACTIVITIES
  1. What was the total DMO budget for travel and tourism in FY18? This should include all marketing costs and admin costs. For a CVB, this would be the total budget – for a city or county, this would be only the budget allocated to tourism.
$
  1. Complete the following table with the amounts the DMO has budgeted for media marketing for FY2019. Include the DMO’s local Marketing Matching grant dollars and DMO dollars that will not be in the MMG project. Figures here should reflect only those dollars the DMO will actually spend on media – do not include funds contributed by MDT.

COLUMN 1
MMG Local Matching Funds / COLUMN 2
Other DMO Media Dollars / COLUMN 3
Total DMO Media BudgetFY2019
+ / =
Print / $ / $ / $
Billboards / $ / $ / $
Television / $ / $ / $
Radio / $ / $ / $
Digital / $ / $ / $
SEM / $ / $ / $
Other ______ / $ 0.00 / $ / $
TOTAL / $ / $ / $
REVIEW CRITERIA:Provide the information requested on this form only. No additional pages allowed.
  1. What are the primary goals and objects of this project? (Limited to 2,500 characters)

  1. Describe the DMO’s marketing arrangements throughout the county that make this project a “countywide marketing initiative.” (Limited to 2,500 characters)

MEDIA PLACEMENT
  1. For CTLs 5 to 7 ONLY, please check one of the following, if a part of the media will be placed independently and part will be place through the MDT agency, indicate the percentage for each.
Ads will be placed through the MDT agency, %
Ads will be placed independently, %
REQUIRED OUTCOME MEASUREMENTS
  1. Based on the applicant’s county tourism level (CTL), select the required outcome measurements for this project.
CTL 1 to 5 – Complete a Project Summary Report assessing the success of the funded project, a Google Analytics Summary (if project included SEM) and a Tax Revenue Comparison Report (FY18 tax collections compared to FY19 tax collections)
CTL 6 & 7 – Compete a Project Summary Report assessing the success of the funded project, a Google Analytics Summary (if project included SEM) and an Ad Effectiveness Study with Return on Investment

IMPORTANT NOTE: The submission of this application and the attached documents to the Missouri Division of Tourism signifies that the marketing project outlined within has the approval of those individuals named below and that the named individuals have the authority to implement and consent to the necessary expenditures for completion of the project on behalf of the applicant destination marketing organization.

It is further signified by this submission, that 1) the appropriate staff has read and understands the program requirements as described in the Marketing Matching Grant Programand Reports Guide concerning this application, and 2) it is understood that materials included in or provided with the application that do not comply with the application instructions will not be considered as a part of the application during the evaluation and review.

AUTHORIZING AGENTS
Complete the contact information for 1) the applicant contact who is designated to serve as primary contact with MDT (known as the Project Director), and 2) the DMO President/CEO, who is authorized to enter into this marketing contract with the State of Missouri. These must be two different individuals with separate contact information.
Project Director Name / DMO President/CEO Name
Project Director Title / DMO President/CEO Title
Project Director E-mail Address / DMO President/CEO E-mail Address
Project Director Phone Number / DMO President/CEO Phone Number
Project Director Signature / Date / DMO President/CEO Signature / Date

Page 1 of 11

FY19 MMG Application Packet

BUSINESS ENTITY CERTIFICATION, ENROLLMENT DOCUMENTATION,

AND AFFIDAVIT OF WORK AUTHORIZATION EXHIBIT

BUSINESS ENTITY CERTIFICATION:

The contractor must certify their current business status by completing either Box A or Box B or Box C on this Exhibit.

BOX A:To be completed by a non-business entity as defined below.
BOX B:To be completed by a business entity who has not yet completed and submitted documentation pertaining to the federal work authorization program as described at
BOX C:To be completed by a business entity who has current work authorization documentation on file with a Missouri state agency including Division of Purchasing and Materials Management.

Business entity, as defined in section 285.525, RSMo, pertaining to section 285.530, RSMo, is any person or group of persons performing or engaging in any activity, enterprise, profession, or occupation for gain, benefit, advantage, or livelihood. The term “business entity” shall include but not be limited to self-employed individuals, partnerships, corporations, contractors, and subcontractors. The term “business entity” shall include any business entity that possesses a business permit, license, or tax certificate issued by the state, any business entity that is exempt by law from obtaining such a business permit, and any business entity that is operating unlawfully without such a business permit. The term “business entity” shall not include a self-employed individual with no employees or entities utilizing the services of direct sellers as defined in subdivision (17) of subsection 12 of section 288.034, RSMo.

Note: Regarding governmental entities, business entity includes Missouri schools, Missouri universities (other than stated in Box C), out of state agencies, out of state schools, out of state universities, and political subdivisions. A business entity does not include Missouri state agencies and federal government entities.

BOX A – CURRENTLY NOT A BUSINESS ENTITY
I certify that (Company/Individual Name) DOES NOT CURRENTLY MEET the definition of a business entity, as defined in section 285.525, RSMo pertaining to section 285.530, RSMo as stated above, because: (check the applicable business status that applies below)
I am a self-employed individual with no employees; OR
The company that I represent employs the services of direct sellers as defined in subdivision (17) of subsection 12 of section 288.034, RSMo.
I certify that I am not an alien unlawfully present in the United States and if (Company/Individual Name) is awarded a contract for the services requested herein under (Contract Number) and if the business status changes during the life of the contract to become a business entity as defined in section 285.525, RSMo, pertaining to section 285.530, RSMo, then, prior to the performance of any services as a business entity, (Company/Individual Name) agrees to complete Box B, comply with the requirements stated in Box B and provide the MissouriDivision of Tourism with all documentation required in Box B of this exhibit.
Authorized Representative’s Name (Please Print) / Authorized Representative’s Signature
Company Name (if applicable) / Date

EXHIBIT continued

(Complete the following if you DO NOT have the E-Verify documentation and a current Affidavit of Work Authorization already on file with the State of Missouri. If completing Box B, do not complete Box C.)

BOX B – CURRENT BUSINESS ENTITY STATUS
I certify that (Business Entity Name) MEETS the definition of a business entity as defined in section 285.525, RSMo, pertaining to section 285.530.
Authorized Business Entity Representative’s Name (Please Print) / Authorized Business Entity
Representative’s Signature
Business Entity Name / Date
E-Mail Address
As a business entity, the contractor must perform/provide each of the following. The contractor should check each to verify completion/submission of all of the following:
Enroll and participate in the E-Verify federal work authorization program (Website: Phone: 888-464-4218; Email: ) with respect to the employees hired after enrollment in the program who are proposed to work in connection with the services required herein; AND
Provide documentation affirming said company’s/individual’s enrollment and participation in the E-Verify federal work authorization program. Documentation shall include EITHER the E-Verify Employment Eligibility Verification page listing the contractor’s name and company ID OR a page from the E-Verify Memorandum of Understanding (MOU) listing the contractor’s name and the MOU signature page completed and signed, at minimum, by the contractor and the Department of Homeland Security – Verification Division. If the signature page of the MOU lists the contractor’s name and company ID, then no additional pages of the MOU must be submitted; AND
Submit a completed, notarized Affidavit of Work Authorization provided on the next page of this Exhibit.

EXHIBIT continued

AFFIDAVIT OF WORK AUTHORIZATION:

The contractor who meets the section 285.525, RSMo, definition of a business entity must complete and return the following Affidavit of Work Authorization.

Comes now (Name of Business Entity Authorized Representative) as (Position/Title) first being duly sworn on my oath, affirm (Business Entity Name) is enrolled and will continue to participate in the E-Verify federal work authorization program with respect to employees hired after enrollment in the program who are proposed to work in connection with the services related to contract(s) with the State of Missouri for the duration of the contract(s), if awarded in accordance with subsection 2 of section 285.530, RSMo. I also affirm that (Business Entity Name)does not and will not knowingly employ a person who is an unauthorized alien in connection with the contracted services provided under the contract(s) for the duration of the contract(s), if awarded.

In Affirmation thereof, the facts stated above are true and correct. (The undersigned understands that false statements made in this filing are subject to the penalties provided under section 575.040, RSMo.)

Authorized Representative’s Signature / Printed Name
Title / Date
E-Mail Address / E-Verify Company ID Number

Subscribed and sworn to before me this ______of ______. I am

(DAY) (MONTH, YEAR)

commissioned as a notary public within the County of ______, State of

(NAME OF COUNTY)

______, and my commission expires on ______.

(NAME OF STATE) (DATE)

Signature of Notary / Date

EXHIBIT continued

(Complete the following if you have the E-Verify documentation and a current Affidavit of Work Authorization already on file with the State of Missouri. If completing Box C, do not complete Box B.)

BOX C – AFFIDAVIT ON FILE - CURRENT BUSINESS ENTITY STATUS
I certify that (Business Entity Name) MEETS the definition of a business entity as defined in section 285.525, RSMo, pertaining to section 285.530, RSMo, and have enrolled and currently participates in the E-Verify federal work authorization program with respect to the employees hired after enrollment in the program who are proposed to work in connection with the services related to contract(s) with the State of Missouri. We have previously provided documentation to a Missouri state agency or public university that affirms enrollment and participation in the E-Verify federal work authorization program. The documentation that was previously provided included the following.
The E-Verify Employment Eligibility Verification page OR a page from the E-Verify Memorandum of Understanding (MOU) listing the contractor’s name and the MOU signature page completed and signed by the contractor and the Department of Homeland Security – Verification Division
A current, notarized Affidavit of Work Authorization (must be completed, signed, and notarized within the past twelve months).
Name of Missouri State Agency or Public University* to Which Previous E-Verify Documentation Submitted:
(*Public University includes the following five schools under chapter 34, RSMo: Harris-Stowe State University – St. Louis; Missouri Southern State University – Joplin; Missouri Western State University – St. Joseph; Northwest Missouri State University – Maryville; Southeast Missouri State University – Cape Girardeau.)
Date of Previous E-Verify Documentation Submission:
Previous Bid/Contract Number for Which Previous E-Verify Documentation Submitted:
(if known)
Authorized Business Entity Representative’s Name (Please Print) / Authorized Business Entity
Representative’s Signature
E-Verify MOU Company ID Number / E-Mail Address
Business Entity Name / Date
FOR STATE USE ONLY
Documentation Verification Completed By:
DMO Participant / Date
/ Missouri Division of Tourism
Promote Missouri Fund Program
FY19 Marketing Matching Grant
Application Checklist

FY2019 Marketing Matching Grant Application Checklist

DMO Name:
Date of Application:
Project Name:

CHECKLIST FOR ALL METHODS