York University
Faculty of Liberal Arts and Professional Studies
Department of Administrative Studies
Winter 2015
COURSE:
4210 International Marketing
REQUIRED COURSE TEXT / READINGS:
International Marketing 3rd Canadian Edition Cateora Papadopoulos Gilly Graham
Additional Course Resource Material
Knowledge of Moodle Course Web site access – all additional course support materials will be provided on the course section Moodle Winter 20154
WEIGHTING OF COURSE:
Grade Determination
Grade Determination:
Midterm 30%
Group Presentation 10%
Group International Marketing Plan 30%
Group Case Facilitation 10%
Final Exam 20%
COURSE INSTRUCTOR / CONTACT:
Course Director: Richard D Patterson
Office hours arranged by appointment
Contact: (best method is E-mail)
E-mail:
Office: 416.484.6577
EXPANDED COURSE DESCRIPTION:
As global economic growth occurs, understanding marketing in all cultures is increasingly important. International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. Not all firms engaged in overseas marketing have a global perspective, nor do they need to. Some companies' foreign marketing is limited to one country; others market in a number of countries, treating each as a separate market; and still others, the global enterprises, look for market segments with common needs and wants across political and economic boundaries. All, however, are affected by competitive activity in the global marketplace. Emphasis is on the strategic implications of cultures and competition in different country markets. An environmental/cultural approach to international marketing permits a truly global orientation. The student’s horizons are not limited to any specific nation or to the particular ways of doing business in a single nation. Instead, the course provides an accumulative knowledge approach and framework for identifying and analyzing the important cultural and environmental uniqueness of any nation or global region. Thus, when surveying the tasks of marketing in a foreign milieu, the reader will not overlook the impact of crucial cultural issues.
We will look at:
· International market differences
· Export marketing
· International environments
· Market selection
· International market research
· Market entry mode
· Channel distribution strategies
· Product variables
· Pricing
· Export promotion/market communication issues
· Export order and shipment-physical distribution management
· Organizing for International Marketing
ORGANIZATION OF THE COURSE:
The usual structure of a class in this course is a combination of lecture, group plan work, and additions such as films, video clips, tapes, etc. We will go the full three hours every week, with a break half way through. Some weeks, I will start the class with the lecture, and leave time at the end of class for group work on the marketing plan. Some weeks, I will start class with the group work and end with the lecture. Both are important. Plan to be there for the full class. Random classroom group work assignments are quite typical, as are attendance sign-in/sign-out classes. A 5% penalty applied directly to your individual marketing plan mark will be applied for absenteeism (minimum 10 classes).
COURSE LEARNING OBJECTIVES:
Theory and application of International Marketing.
Broad picture knowledge of the implications of adapting/rejecting of an international marketing orientation.
Knowledge of interactions between government and business
International marketing environment and how the world has changed for the international marketer
Internet impact on the international marketer
Emerging and developing market knowledge.
ADDITIONAL INFORMATION / NOTES:
Student Laptops (or other technological communicating devices)
Students are expected to act professionally in the classroom. Therefore, laptop usage in the classroom should be restricted to activities directly supporting the current learning objectives. All laptops turned off and out of sight for guest and student group presentations. Abuse of this privilege will have a direct impact on student participation mark of -5% minimum.
Student laptops are a classroom privilege and to be used for class subject use only. Any violation during classroom time of this direction (such as text messaging, web surfing, E-Mail use etc.) student will be asked to refrain from using Laptop in future classes. This misuse is distracting to the teaching professor or teaching assistant, let alone students sitting in the immediate area. Adherence of this classroom privilege is expected and violation will result in student being asked to leave the classroom and will require a personal meeting with the teaching professor before being allowed back into weekly classroom sessions.
Deferred Examination Policy
Deferred standing may be granted to students who are unable to write their final examination at the scheduled time or to submit their outstanding course work on the last day of classes. In order to apply for deferred standing, students must complete a Deferred Standing Agreement (DSA) form and submit their request no later than five (5) business days from the date of the exam. The request must be properly submitted with supporting documentation directly to the main office of the School of Administrative Studies (282 Atkinson), NOT to the Course Director.
These requests will be considered on their merit and decisions will be made on a case per case basis. Students can check the status of their request by contacting SAS main office. Students with approved DSA will be able to write their deferred examination during the School's deferred examination period. No further extensions of deferred exams shall be granted. The format and covered content of the deferred examination may be different from that of the originally scheduled examination. The deferred exam may be closed book, cumulative and comprehensive and may include all subjects/topics of the textbook whether they have been covered in class or not. Any request for deferred standing on medical grounds must include an Attending Physician's Statement form; a “Doctor’s Note” will not be accepted.
DSA Form: http://www.registrar.yorku.ca/pdf/deferred_standing_agreement.pdf
Attending Physician's Statement form:
http://www.yorku.ca/laps/council/students/documents/APS.pdf
The deferred examinations for the Winter 2015 semester will be communicated directly to qualifying student requests.
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