How to Expand your Rummage Sale
to the Spanish Speaking People
in Your Community.
Rev. Bradley Dyche
by: Margaret Livingston
Our website is July 24, 2011
Table of Contents
SUMMARY OF THIS PROJECT
FLYER CREATION
1.Double Sided Bilingual Flyer (Single Coupon):
2. Single Sided Bilingual Flyer (Multiple Tear-Offs):
3. Double Sided Bilingual School Flyer:
4. English Speaking Volunteer Request Flyer:
5. Translator Volunteer Request Flyer:
FLYER DISTRIBUTION
Cover letters Sent to organizations to request permission to distribute flyers
Driving Routes by town:
Croton- Route #1
Mt. Kisco - Route #1
Mt. Kisco - Route #2
Ossining - Route #1
Ossining - Route #2
Ossining - Route #3
Peekskill - Route #1
Peekskill - Route #2
Tarrytown - Route #1
Day Care Centers:
Croton-on-Hudson
Mount Kisco
Ossining
Peekskill
Tarrytown/Sleepy Hollow
Food Banks:
CORTLANDT / CROTON FOOD PANTRY
DOBBS FERRY FOOD DELIVERY
GREENBURGH/ ELMSFORD FOOD PANTRIES
GREENBURGH/ ELMSFORD SOUP KITCHEN
HAWTHORNE FOOD PANTRY
KATONAH FOOD PANTRY
MAHOPAC FOOD PANTRIES
MOHEGAN LAKE FOOD PANTRY
OSSINING FOOD PANTRY
OSSINING SOUP KITCHEN
PEEKSKILL FOOD PANTRIES
PEEKSKILL SOUP KITCHENS
PLEASANTVILLE / CHAPPAQUA FOOD PANTRY
TARRYTOWN FOOD PANTRIES
YORKTOWN FOOD PANTRY
SUMMARY OF THIS PROJECT
The author of this advertising and marketing plan: My name is Margaret Livingston and I am a senior Girl Scout in troop 1234 from Croton-on-Hudson, NY. I have been enjoying learning the Spanish language. As part of my Girl Scout Gold Award leadership project, which is the highest leadership project in Girl Scouting, I have created this advertising and marketing program to expand your rummage sale to the Spanish speaking community throughout Westchester county NY. To expand the use of this plan beyond this region you may use the 5 flyers in this document and create a list of the organizations in your own community that serve the Spanish speaking people. This advertising and marketing plan really works, and will enable your organization to reach and include Spanish speaking customers, touching more lives and making a bigger impact.
The sponsor of this marketing plan: The Rev. Bradley Dyche of St. Augustine's Episcopal Church, located at 6 Old Post Road North in Croton-on-Hudson, NY 10520 believed in my vision of expanding the rummage sale to the Spanish speaking community. The annual rummage sale was used as the test case for the marketing program created in the Spring of 2011, and this test program provided a real benefit to those in need. The document you see here is on the St. Augustine's church website and it can be downloaded and distributed to your rummage sale workers for easy use. To create bilingual flyers, simply have your own Spanish translator help insert your sale information.
Our website is .
Why you should use this advertising and marketing plan: You have the ability to make a difference in the lives of others by using this plan. It does not take much time.
Some flyers are mailed 4 to 6 weeks before your sale and are distributed by various organizations that have daily contact with the community members that need your help the most. During the two weeks prior to your sale you will need volunteers that can drive to hang flyers at locations you choose, or you may use the locations identified on the driving routes within this plan. I can only say, that by using this program our sale really improved more lives and that small changes can have a big impact.
How the sale changed: The Clothing sale at the St. Augustine's Episcopal church has always had the fixed $1 price, but was never marketed usefully to include the Spanish speaking community. This year St. Augustine's mailed 1,500 flyers and volunteers hung 500 flyers. The flyers in this document were on the church website so customers could access the information easily. As a result of this advertising and marketing program our customers came from Ossining, Peekskill, Tarrytown, Sleepy Hollow, Pleasantville, Mount Kisco and Croton-on-Hudson, NY. Before this year, we only received customers through advertisements in the Pennysaver (a local classified advertising newspaper), which does not generally cater to the Spanish speaking community.
Overview of steps:
Use the 5 flyer templates in this document to create flyers to advertise your sale
Find areas in your community that the Spanish speaking community frequent
Contact food pantries to ask permission to distribute your flyers (4-6 wks before sale)
Plan on a 4-week distribution of flyers (some organizations serve different families each week)
Create driving routes for people to hang flyers (or use the ones in this plan)
Solicit volunteers to hang flyers (schedule them to work 2 wks before sale through end of sale)
Solicit bilingual volunteers to translate your flyers and assist customers at your sale
FLYER CREATION
Create 5 Easy Flyers
1. Double Sided Bilingual Flyer (Single Coupon)
For food pantries, soup kitchens, medical facilities, day care centers, some churches
Distribute 4-6 weeks before sale
2. Single Sided Bilingual Flyer (Multiple Tear-Offs)
For Laundromat, medical facility
Post on bulletin boards, 2 weeks before and during sale
3. Double Sided Bilingual School Flyer
Advertise and request clothing donations
Obtain approval 4-6 weeks before sale
Distribute in local schools 2 weeks before sale
4. English Speaking Volunteer Request Flyer
To gather volunteers to hang flyers on driving routes.
Distribute to local service groups in community, 3 to 4 weeks before sale
5. Translator Volunteer Request Flyer
To obtain bilingual volunteers to assist non-English speaking customers at sale
Distribute to bilingual Spanish speaking local groups, 3 to 4 weeks before sale
1.Double Sided Bilingual Flyer (Single Coupon):
It is important to make sure you have approval for your flyer from the organization before sending the copies for distribution. You should begin this process 4 to 6 weeks before the start of your sale. Included in this document there is a list of the organization contacts we used. We delivered and mailed flyers to: food pantries, soup kitchens, open door medical facilities, day care centers, and some churches with Spanish services. The next two pages have an example of the double sided bilingual flyer. When the customer presents the coupon at the bottom of the flyer you will understand the level of family need and can help the customer accordingly. The number of coupons redeemed at the sale showed a great level of need in the community.
See next page for sample flyer #1
Flyer 1, side 1 – for food pantry, soup kitchen, medical facility, day care center, some churches
St. Augustine's Episcopal Church's Annual Rummage Sale
Kids, Ladies, Men’s Clothes sold for $1 each!!!
Shop OUTSIDE on the lawn of: St. Augustine’s Episcopal Church
6 Old Post Road North, CROTON-on-HUDSON, NY 10520
Saturday, May 21st to Thursday, June 2nd 2011
Shop outside 10 am to 4 pm every day (weather permitting)
New donations arrive each day!!!
SATURDAY, JUNE 4th BUY CLOTHES
10 AM to 4 PM FOR $5 PER BAG
The Annual Indoor Rummage Sale is:
Friday, June 3rd from 9 am to Noon
Saturday, June 4th from 10 am to 2 pm
Sunday, June 5th from 1pm to 5pm
during Croton-on-Hudson village June Festival
BEE Line bus Routes (insert bus lines to your sale)
Take the coupon below and get a deal!
Buy 5 pieces of clothing and get one free!
------
$1 Clothing Sale
6 Old Post Rd. Croton
May 21st – June 2nd
BUY 5 GET 1 FREE
Flyer 1, side 2 – for food pantry, soup kitchen, medical facility, day care center, some churches
La oferta de la iglesia Episcopal San Augustine's
Niños, Mujeres, Hombres: cada ROPA por $1 !!!
Compra la ropa enfrente de la iglesia de St. Augustine.
6 Old Post Road North en CROTON ON HUDSON NY 10520
sábado, 21 de mayo hasta jueves, 2 de junio, 2011
10AM-4PM COMPRAR ROPA ENFRENTE DE LA IGLESIA
TODOS LOS DÍAS (cuando hace buen tiempo)
¡Ropa nueva llega cada día!!!
SÁBADO, 4 DE JUNIO $5 POR UNA BOLSA DE ROPA 10am-4pm
La oferta en la iglesia es:
viernes, 3 de junio 9am-12pm
sábado, 4 de junio 10am-2pm
domingo, 5 de junio 1pm-5pm
Autobúses de BEE LINE (números 10, 11 y 11)
están dos cuadros hasta la iglesia.
Tomeelcupónde abajo yllegar a un acuerdo!compra de 5piezasderopayobtener uno gratis!
------
$1 Venta de Ropa
6 Old Post Rd. Croton
21 de mayo –2 de junio
compra 5 obtener 1 GRATIS
2. Single Sided Bilingual Flyer (Multiple Tear-Offs):
This flyer has tear off coupons at the bottom and was created to be posted at places that the Spanish speaking community frequent. The flyer allows customers to access the church website and to get the information regarding the sale. The tear off coupons allow the person to take one part of the flyer and not the whole thing. By obtaining volunteers to distribute the flyers in the laundromats we saw a significant increase in participants from other towns. This flyer should be hung 2 weeks before and during your sale.
See next page for sample flyer #2
Flyer 2 – for laundromats, medical facility
Kids, Ladies, Men’s Clothes sold for $1 each !!!
ShopOUTSIDE on the lawn of: St. Augustine’s Episcopal Church
6 Old Post Road North, CROTON-on-HUDSON, NY 10520
Saturday, May 21st to Thursday, June 2nd 2011
Shop outside 10 am to 4 pm Every Day (weather permitting),
New donations arrive each day!!!
SATURDAY, JUNE 4th BUY CLOTHES 10 am to 4 pm FOR $5 PER BAG
The annual Indoor Rummage Sale is:
Friday, June 3rd from 9 am to Noon
Saturday, June 4th from 10 am to 2 pm
Sunday, June 5th during Croton on Hudson village June Festival from 1pm to 5pm.
BEE Line bus Routes 10, 1114 are all a 2 block walk to the church
Take the coupon below and get a deal! Buy 5 pieces of clothing and get one free!
------
Niños, Mujeres, Hombres: cada ROPA por $1 !!!
Compra la ropa enfrente de la iglesia de St. Augustine.
6 Old Post Road North en CROTON ON HUDSON NY 10520
sábado, 21 de mayo- jueves, 2 de junio, 2011.
10AM-4PM Comprar ropa enfrente de la Iglesia
Cada Dia (cuando hace buen tiempo)
¡Ropa nueva llega cada día!
SÁBADO, 4 DE JUNIO $5 POR UNA BOLSA DE ROPA 10am-4pm
La oferta en la iglesia es:
viernes, 3 de junio 9am-12pm
sábado, 4 de junio 10am-2pm
domingo, 5 de junio 1pm-5pm
Autobúses de BEE LINE ( números 10, 11 y 11) están dos cuadros hasta la iglesia.
$1 Clothing Sale6 Old Post Rd. Croton
May 21st – June 2nd
BUY 5 GET 1 FREE
/ $1 Venta de Ropa
6 Old Post Rd. Croton
21 de mayo –2 de junio
compra 5 obtener 1 GRATIS
/ $1 Clothing Sale
6 Old Post Rd. Croton
May 21st – June 2nd
BUY 5 GET 1 FREE
/ $1 Venta de Ropa
6 Old Post Rd. Croton
21 de mayo –2 de junio
compra 5 obtener 1 GRATIS
/ $1 Clothing Sale
6 Old Post Rd. Croton
May 21st – June 2nd
BUY 5 GET 1 FREE
/ $1 Venta de Ropa
6 Old Post Rd. Croton
21 de mayo –2 de junio
compra 5 obtener 1 GRATIS
/ $1 Clothing Sale
6 Old Post Rd. Croton
May 21st – June 2nd
BUY 5 GET 1 FREE
/ $1 Venta de Ropa
6 Old Post Rd. Croton
21 de mayo –2 de junio
compra 5 obtener 1 GRATIS
Tomeelcupónde abajo yllegar a un acuerdo!compra de 5piezasderopayobtener uno gratis!
3. Double Sided Bilingual School Flyer:
The local school Bilingual language flyer has two purposes. The first is to advertise the purchase of inexpensive clothing and home items, and the second purpose is to request clothing donations. This will obtain items and customers for your sale. In addition, you should contact the ESL (English as a second language) teachers at the schools in your town and provide them with bilingual flyers to send home to their families. This will enable the local Spanish speaking families to participate in the sale. Make sure to obtain the proper approval from the school for your flyer before making copies to distribute. The approval should be obtained 4- 6 weeks before your sale and the flyer should be distributed at the school 2 weeks before the sale.
See next page for sample flyer #3
Flyer 3, side 1 – for local schools
CLOTHING SALE
Help Your Home Budget!
BUY children & adult clothes $1 each!
Shop outside on the lawn of:
St. Augustine’s Episcopal Church
6 Old Post Road North, Croton-on-Hudson, NY 10520
Daily (weather permitting) from 10am to 4pm
Saturday May 21 through Saturday June 4, 2011
$5 BAG SALE on Saturday June 4, 2011
(from 10am to 4pm)
DONATE clothes May 16 through May 28!
Place clothes donations on church porch of:
St. Augustine’s Episcopal Church at:
6 Old Post Road North, Croton-on-Hudson, NY 10520
To learn more about this valuable community service project,
e-mail (insert contact) at:
(insert email) and view our website:
(insert website)
To contact the church e-mail the Rev. Bradley Dyche at:
or call church office: (914) 271-3501
Flyer 3, side 2 – for local schools
VENTA DE ROPA!
Ropa para Hombres, Mujeres, Y Niños por $1!
Comprar cosas enfrente de la iglesia de San Augustine's
6 Old Post Road North, Croton-on-Hudson, NY 10520
Cada día (cuando hace buen tiempo), 10am hasta 4pm
Sábado 21 de mayo hasta Sábado 4 de junio.
$5 por un bolsa en Sábado 4 de junio
(10am hasta 4pm)
Dar ropa 16 de mayo hasta 28 de mayo!
Poner ropa enfrente de la casa a la izquierda de la iglesia:
St. Augustine’s Episcopal Church:
6 Old Post Road North, Croton-on-Hudson, NY 10520
Para aprender mas sobre de este Proyecto,
e-mail (insert contact) en:
(insert email) y ver nuestro sitio de internet:
(insert website)
para contactar este iglesia (insert your contact information)
4. English Speaking Volunteer Request Flyer:
The purpose of this flyer is to gather volunteers to hang flyers on your driving routes. This flyer can be distributed to English speaking local service groups in your community and the youth council at your organization. This should be done 4 weeks before your sale.
See next page for sample flyer #4
Flyer 4 – for local service groups
Do you need community service or enjoy helping the community?
How: Distribute Spanish-English flyers to help the Spanish speaking community find affordable clothing and household items. Only one hour of your time will be needed to help (or more if you would like).
When:(insert your dates)
Where: In Croton and neighboring towns.
Interested?: Please contact me at:
(insert contact email)
Put your name in the subject line and contact info in the email.
Remember: All driving time counts towards your community service hours, so those extra minutes you spend in the car all count.
5. Translator Volunteer Request Flyer:
This flyer can be used to obtain bilingual volunteers to assist non English speaking customers at the sale. This flyer can also be distributed to bilingual Spanish speaking local groups and youth councils in your community. This should be done 3 to 4 weeks before your sale.
See next page for sample flyer #5
Flyer 5 – for bilingual local Spanish speaking groups
Spanish Speaking Community Service project Available!
Do you want practice speaking Spanish for your exams, and earn community service hours at the same time?
Come help native Spanish speakers shop for clothes by helping them to find clothes and answer questions they might have.
(Insert your own sale information)
The annual rummage sale
St. Augustine’s Episcopal Church
6 Old Post Road, Croton on Hudson, NY 10520
Every day after school,
Saturday 10am to 4pm and Sunday afternoon
May 21st to June 3rd
To volunteer please contact me (insert name of contact) by this email: (insert your contact email). Please include your name and contact info in the email and when you would like to help at the sale.
FLYER DISTRIBUTION
Cover letters Sent to organizations to request permission to distribute flyers
1. Letter to Day Care Center
2. Letter to Food Pantry
1. Below is a sample letter that I wrote asking to send the sale flyers to a daycare center.
------
(Insert name and address of your organization)
St. Augustine's Episcopal Church
6 Old Post Road North
Croton-on-Hudson, NY 10520
(insert date)
Dear (insert name),
Enclosed is a copy of the $1 clothes sale flyer I would like to includein your distributions to your day care patrons. The flyers are doubled sided, one Spanish side, one English side, so that both cultures will be able to receive outreach.
Our organization wishes to expand rummage sales to the Spanish Speaking community to enable them toparticipate in rummage sales.
I hope you are willing to help. The clothing sale starts (insert date) and will continue until (insert date).Please contact me to let me know how many copies you will need.
Sincerely yours,
2. Below is a sample letter that I wrote asking to send the sale flyers to the food pantry patrons.
------
(Insert name and address of your organization)
St. Augustine's Episcopal Church
6 Old Post Road North
Croton on Hudson, NY, 10520
(insert date)
Dear (insert name),
Thank you for letting me distribute flyers in your food donations to the needy. It willhelp the Spanish Speaking community participate in rummage sales.
The flyers are doubled sided, one Spanish side, one English side, so that both cultures will be able to receive outreach.
Thank you for your time and willingness to help. The clothes sale starts (insert date) and will continue until(insert date).
Sincerely yours,
Instructions
Flyer Distribution routes: It is very important to obtain volunteers that hang flyers in laundromats and to make it easier for the volunteers to be willing to participate I created one hour driving routes for locations in surrounding towns. The following pages have our driving routes. The page below has the instructions we enclosed with the driving routes.