Nights of Passage - Program Overview: 2015-2016

Nights of Passage - Program Overview: 2015-2016

Nights of Passage is a tried and true program for The Glenlivet Scotch. A series of exclusive evening events where Guardians (brand loyalist who sign up to become member via the website) can learn more about the brand and mix and mingle.

A brand Ambassador on site will provide Guardians with a focused, yet simplified, single malt scotch education.

Other roles include (these roles may be switched to provide everyone with the best experience in the role that fits them best. Please recommend to either of the tour managers if you feel you are an especially excellent fit for one of the below roles. If you name is next to one of these roles it is just a recommendation please feel free to trade if you feel you are a better fit for another role once on site.

Basic: Brand Ambassador Role: Brand knowledge about The Glenlivet Scotch, outgoing easily approachable. In this role you will be greeting and checking guest in. Directing patrons to the main seating area and displays. Helping at the end to escort consumers out and make event area ready for the next program.

Tagkat Brand Ambassador In charge of taking photos of patrons at the event so they can cast them out to their social networks. This person must be SUPER outgoing and have fun approaching guest and getting them to take photos.

Directional Brand Ambassador: (male role) this role may be outside the venue- please dress accordingly. You will be directing patrons to the entrance of the venue. You will also be helping with any duties the managers need help with.

Wardrobe:

Local staff (Female):

·  Staff to wear provided dress with a simple black pump (preferably closed toed).

·  ***Please bring a change of clothes and shoes (comfortable) the final day as you will help with light packing the final few hours after the event.

Dress Image below:

Local staff (Male):

·  Local staff to wear long sleeve black button downs and black slacks. Ties will be sent directly to each in-market producer.

Appearance (VERY IMPORTANT!!!)

·  Female: Must own a “naturally polished” approach with light make-up, no colored lipstick or eyeshadow. Nails should be cleaned and/or neatly polished with no bright/loud colors. Hair should be fully done and worn in a fashion that you feel represents you the best.

·  Male: Must be well-groomed and clean shaved.

·  Staff who do not follow this should be addressed. It is very important to the brand that our staff look a specific way. You should always be clean, fresh and ready to work.

Idea of Event Flow:

·  Doors open, Guests are checked-in at the door using the iPad registration system

·  45 minutes: Guests register, get a dram at the bar, passed hors d’oeuvres, mingle in the

·  lifestyle installations (chocolate, pocket squares and tag kast)

·  15 minutes: Seating Process

·  40 minutes: Presentation

2nd event for the night

·  45 minutes: Reset Room: Bus tables, wipe tables, switch out tasting kits

·  45 minutes: Guests register, get a dram at the bar, mingle in the lifestyle installations(chocolate, pocket squares and tag kast)

·  15 minutes: Seating Process

·  40 minutes: Presentation

Event ends

Staff Greetings/ Thank you:

“Welcome to The Glenlivet Nights of Passage. We are so pleased you have joined us this evening. Please step in and enjoy a dram.”

“Thank you for joining us, we hope you enjoyed your evening. Be sure to download The Cask by The Glenlivet, our new iPad app and continue to discover. Hope to see you again soon! "Slàinte" ("Cheers")!

5 Product Talking Points/Greetings:

Glenlivet 12

·  “Welcome to the world of The Glenlivet; enjoy the signature style”

·  Two centuries ago, the illicit whisky from the remote and wild region of Glenlivet was sought after for its smooth and characterful qualities. The defining fruity ‘pineapple’ note from the sma’ stills lives on to this day in George Smith’s definitive legacy of The Glenlivet. The Single Malt That Started It All

·  Colour: Bright and lively gold

·  Nose: Vibrant aromas of summer meadows and tropical fruits, notably pineapple

·  Palate: Floral notes of fresh peaches and pears, vanilla

·  Finish: Marzipan and fresh hazelnuts

Glenlivet 15

·  “Discover the master of wood with the subtle addition of French oak”

·  Selective maturation in new French Oak casks made from Limousin Oak creates a characterful and unique expression of The Glenlivet. The rich, spicy notes from French Oak interplay with the fruit and floral notes of The Glenlivet. A delicious whisky to savour

·  Colour: Resinous Gold

·  Nose: Rich with creamy toffee. Orange peel and candied grapefruit aromas

·  Palate: Round, sweet, incredibly smooth. Fruity and nutty flavours with a gentle cinnamon spiciness

·  Finish: Lingering with traces of toasted hazelnuts and almonds

Glenlivet 18

·  “Appreciate the handcrafted excellence of our most awarded whiskey”

·  The Glenlivet 18 Year Old is the perfect expression of age and elegance – balancing the archetypal ripe fruit notes of The Glenlivet with a drier evocative oak influence. The perfect after-dinner dram

·  Colour: Golden, autumnal hues

·  Nose: Fragrant, elegant, complex with rich sweet fruit aromas and toffee notes

·  Palate: Smooth and wonderfully balanced. Burst of spices and bitter oranges, drying out on oaky notes