Pricing Cheat Sheet

~ Pricing Cheat Sheet ~

How should I price my things? That is a question that we get asked a lot  and the answer is not as black and white as you may think. There are many factors that have to be considered when pricing your children’s things. Some consignors are more concerned with cleaning out the clutter in their home than making a lot of money, while others rely more heavily on the money earned for life’s necessities. It is fine to price your items lower to increase the likelihood that they will sell. On the other hand, there is nothing wrong with pricing your items on the higher end of the scale to possibly increase your payout in the end. Whichever pricing strategy you choose, if you stay within the pricing guidelines below, you will price your items appropriately for our event.

Pricing Guidelines

For our events, you can generally price an item  to  of the original selling price. You should consider age, condition and popularity. Off-brand clothing and sizes under 2T should be priced on the lower end of the range, due to the abundance of these items and the relatively lower demand. Very popular toys like Thomas the Tank Engine and Little Tikes outdoor playhouses may be priced a bit higher because there is a higher demand for these types of toys.

The price suggestions below are based on what I have seen at local resale shops. My suggestions are a bit lower than those that I found but, with the Snuggle Bugs & Company payout, you stand to make just as much, if not more. Pricing slightly under the competition also offers an additional incentive to shoppers in making their decisions.

Kids 3T+ / Newborn to 2T
Item
Shirts / $3 - $6 / $2 - $3
Overalls/Jumpers / $4 - $8 / $2 - $6 (Outfits)
Pants / $4 - $8 / $2 - $3
Dresses / $4 - $15 / $3 - $5
Skirts / $3 - $6 / $2 - $3
Holiday / $3 - $7 / $3 - $5
Coats / $5 - $15 / $3 - $6
Costumes / $4 - $10 / $3 - $8
PJs / $2 - $4 / $2 - $3
Shoes / $2 - $6 / $2 - $3

Keep in mind that there are brands that will sell higher than others. For example, a Circo brand shirt from Target will sell for the lower end of the scale, whereas a dress from

TOMMY Hilfiger will sell for the higher end of the scale. Also consider size (sizes up to and including 2T should be priced lower due to a higher supply than demand), style (classic styles in jeans, overalls, jumpers are usually more desirable), and condition (new clothing with tags will sell at the higher end of the scale).

Pricing toys

Many times the toys that you would like to sell are gifts that your children received, and you may not know their retail value. If you get stumped, refer to the following list of sites where you can see what comparable items are selling for:

~ Equipment ~ / ~ DVDs ~
Item / Suggested Price / Item / Suggested Price
Single Stroller / $10-$30 / Popular / $3-$5
Double Stroller / $25-$100 / Disney/Pixar / $4-$6
Jogging Stroller / $50-$150 / *group shorter videos and sell as sets.
Exersaucer / $10-$30
Swing / $15-$40 / ~ Games ~
Pack-n-Play / $15-$40 / Item / Suggested Price
Highchair / $15-$60 / Board Games / $2-$6
Baby Carriers / $10-$30 / Video Games / $4-$12
~ Furniture ~ / ~ Nursery ~
Item / Suggested Price / Item / Suggested Price
Crib / $50-$200 / Mobiles / $5-$12
Changing Table / $15-$100 / Soothers / $8-$15
~ Toys ~ / ~ Outdoor Play ~
Item / Suggested Price / Item / Suggested Price
Small Toys / $2-$4 / Play houses / $25-$100
Dolls / $2-$4 (consider grouping) / Climbers / $25-$100
Puzzles / $2-$4 (more for deluxe wooden puzzles) / Slides / $8-$15
Little People Sets / $2-$15 / Sandbox / $10-$20
Electronic / $5-$20 / Ride-ons / $5-$50
Kitchens / $15-$30 / Tricycles / $5-$25
Vanity / $8-$20 / Bikes / $5-$25
Toy Box / $15-$25 / Water/Sand Table / $15-$30
Activity Table / $10-$15 / Picnic Table / $15-$30
Activity Gym / $10-$15

Additional Pricing Tips

If your item is a higher end brand or has special features, note these in the description or include a special note with the item.

Did you pay $500 for the BOB stroller that you are letting go for $200? Let the shopper know that you paid $500 for that piece (note that on the price tag). Better yet, if you can find a brochure or picture from a website stating the price, attach it to the piece.

In the end, the BEST thing to ask yourself is: “What would I expect to pay for this item?” Price it no more than you would be willing to pay.

On the next page, you will find a chart that will make your data entry a breeze AND ensure that your pricing is on track. Please note that our pricing sheet starts with a retail value of $7.00. That means that if the item you are selling does not retail for at least $7.00, then it should be paired with other like items and offered as a set, or left out of the sale. There is no quicker way for customers to see things as being “over-priced” than if they see a Happy Meal toy priced for $2.00! It is also a bad idea to price an item at $2.00, knowing that it is not worth it, and hoping to sell it on half-price day for $1.00. This defeats the purpose of having a pricing floor and turns shoppers off. If we all want to be successful, then we ALL need to follow the pricing and prep guidelines as closely as possible.

Here are some tips to ensure that you are pricing in the right range:

20% -- This pricing level is best used for:

Newborn to Size 2T clothing (these are abundant and will sell better when priced lower). If you do not feel that one item will bring the minimum price of $2, then pair it with other related items. For example, match two or more sleepers together and price them as a set. Be sure to attach the hangers with a rubber band and note in the description that the price is for both items.

Books
Bigger kid clothes that are off-brand
This is NOT for pricing items that are worn out, outdated, or otherwise flawed. Those items will NOT SELL at any price and will be refused at Drop-Off or pulled from the sales floor.

30% -- This pricing level is best used for:

Kid’s clothing sizes over 2T
Most toys

35%+ -- This pricing level is best used for:

Brand new items WITH TAGS ON.
Very popular toys – Little Tikes, Thomas, etc.
Very high end and designer clothing

Half-Price Sale

Our sale concludes with a half-price sale. To earn the highest payout possible, we recommend that our consignors price their items so they are most likely to sell at full price. If something is worth $7, price is at $7. We don’t suggest pricing it at $10 with the idea that if it doesn’t sell, it will sell at half off for $5. Using this strategy makes items in the store appear to be overpriced and reduces your proceeds (it is better to get paid on ALL of $7 than half of $10!). Also keep in mind that MANY shoppers do not return for the half price sale at the end. With that said, we recommend designating as many items as possible for half-price on the final days (especially if you will be donating unsold items). Although full price items will remain on the sales floor, shoppers on the half-price days will often pass-over items with a red dot.

Retail Price / 20% of retail** / 25% of retail** / 30% of retail** / 35% of retail**
$7.00 / ~ Group Items ~ / ~ Group Items ~ / $2.00 / $2.50
$8.00 / ~ Group Items ~ / $2.50 / $2.50 / $3.00
$9.00 / ~ Group Items ~ / $2.50 / $2.50 / $3.00
$10.00 / $2.00 / $3.00 / $3.00 / $3.50
$11.00 / $2.50 / $3.50 / $3.50 / $4.00
$12.00 / $2.50 / $3.50 / $3.50 / $4.00
$13.00 / $2.50 / $4.00 / $4.00 / $4.50
$14.00 / $3.00 / $4.00 / $4.00 / $5.00
$15.00 / $3.00 / $4.50 / $4.50 / $5.00
$16.00 / $3.00 / $5.00 / $5.00 / $5.50
$17.00 / $3.50 / $5.00 / $5.00 / $6.00
$18.00 / $3.50 / $5.50 / $5.50 / $6.00
$19.00 / $4.00 / $5.50 / $6.00 / $6.50
$20.00 / $4.00 / $6.00 / $6.00 / $7.00
$21.00 / $4.00 / $6.00 / $6.50 / $7.00
$22.00 / $4.50 / $6.50 / $6.50 / $7.50
$23.00 / $4.50 / $7.00 / $7.00 / $8.00
$24.00 / $5.00 / $7.00 / $7.00 / $8.00
$25.00 / $5.00 / $7.50 / $7.50 / $8.50
$30.00 / $6.00 / $9.00 / $9.00 / $10.00
$35.00 / $7.00 / $10.50 / $10.50 / $12.00
$40.00 / $8.00 / $12.00 / $12.00 / $14.00
$45.00 / $9.00 / $13.50 / $13.50 / $16.00
$50.00 / $10.00 / $15.00 / $15.00 / $18.00
$55.00 / $11.00 / $16.50 / $16.50 / $19.00
$60.00 / $12.00 / $18.00 / $18.00 / $21.00
$65.00 / $13.00 / $19.50 / $19.50 / $23.00
$70.00 / $14.00 / $21.00 / $21.00 / $24.50
$75.00 / $15.00 / $22.50 / $22.50 / $27.00
$80.00 / $16.00 / $24.00 / $24.00 / $28.00
$85.00 / $17.00 / $25.50 / $25.50 / $30.00
$90.00 / $18.00 / $27.00 / $27.00 / $31.00
$95.00 / $19.00 / $28.50 / $28.50 / $33.00
$100.00 / $20.00 / $30.00 / $30.00 / $35.00
$110.00 / $22.00 / $33.00 / $33.00 / $38.50
$120.00 / $24.00 / $36.00 / $36.00 / $42.00
$130.00 / $26.00 / $39.00 / $39.00 / $45.50
$140.00 / $28.00 / $42.00 / $42.00 / $49.00
$150.00 / $30.00 / $45.00 / $45.00 / $52.50
$160.00 / $32.00 / $48.00 / $48.00 / $56.00
$170.00 / $34.00 / $51.00 / $51.00 / $59.50
$180.00 / $36.00 / $54.00 / $54.00 / $63.00
$190.00 / $38.00 / $57.00 / $57.00 / $66.50
$200.00 / $40.00 / $60.00 / $60.00 / $70.00
$225.00 / $45.00 / $67.50 / $67.50 / $79.00
$250.00 / $50.00 / $75.00 / $75.00 / $87.50
$275.00 / $55.00 / $82.50 / $82.50 / $96.00
$300.00 / $60.00 / $90.00 / $90.00 / $105.00
$325.00 / $65.00 / $97.50 / $97.50 / $114.00
$350.00 / $70.00 / $105.00 / $105.00 / $122.50
$375.00 / $75.00 / $112.50 / $112.50 / $131.00
$400.00 / $80.00 / $120.00 / $120.00 / $140.00
$425.00 / $85.00 / $127.50 / $127.50 / $149.00
$450.00 / $90.00 / $135.00 / $135.00 / $157.50
$475.00 / $95.00 / $142.50 / $142.50 / $166.00
$500.00 / $100.00 / $150.00 / $150.00 / $175.00
**Values have been rounded to the nearest 50 cents.