SEM1 1.03 NotesPage | 1
- Identify Types of Businesses that Offer Careers in Sports/Event Marketing
- ______(College, Professional, Amateur)
- ______(Coordination & Sales)
- Sports ______(NFL, NBA, NHL, MLB)
- ______Departments
- ______Businesses
- ______Industry (Retail, Sales, B2B)
- ______(Websites, Apps, Research)
- ______(Radio, TV)
- ______Industry
- ______Planning
- ______Industry
- ______
- ______(Marketing Research, Sales)
- ______Relations
- ______
- ______and Visitors
- ______Services
- And many, many more
- Distinguish between Sports Marketing and Event Marketing.
- ______the involvement of sports to develop, promote and distribute goods and/or services to satisfy the needs and wants of consumers.
- ______involves entertainment to develop, promote, and distribute goods and/or services to satisfy the wants and needs of customers.
- ______the designing or developing a “live” themed activity, occasion, display or exhibit (such as a sports, music festival, fair or concert) to promote a product, cause, or organization.
- Comparing Sports & Event Marketing
- Similarities
- ______and ______or fields
- Employees with a ______of ______and ______.
- ______media will continue to be very important in the future
- Differences
- Event Marketing has ______scope
- ______job opportunities in ______Marketing
- Event Marketing focuses more on ______and ______sponsorships.
- Careers in SEM are:
- ______
- ______
- ______
- Explain why jobs in SEM Provide Career Potential
- Number of ______
- Broad ______
- Good for many different ______and ______
- Growing ______in most sectors
- People find SEM careers very ______
- Discuss Personal Traits needed for Success in SEM
- ______
- Positive ______
- ______Solving
- Detail ______
- ______
- ______
- ______
- ______
- ______skills
- ______
- ______Management
- Able to work under ______
- ______ability
- Explain Training needed for careers in SEM
- Firm ______background
- ______
- ______
- ______
- ______
- ______experiences and ______.
- This is a highly ______industry.
- Volunteer at ______or ______
- Sell ______in your school’s ______programs or for ______
- Ask the ______if you can assist them.
- Describe the following SEM Careers:
- ______- Print, broadcast & social media
- ______- Instadium, walk-in, season ticket sales and single ticket promotions
- ______- Direct and Indirect
- ______- pricing, distribution and logistics
- ______- Know your consumer
- ______- other products to support your main product – display, etc.
- ______- public relations within the community to enhance image
- ______- press releases, press kits, answering consumer questions, Twitter, Facebook and You Tube
- ______- finding business partners with the same target market
- ______- Coordinates all event aspects
- ______- Coordinates business clients and consumer hospitality
- ______- Recruits volunteers to work events and works with vendors
- ______- manages all aspects of the marketing department including all social media, etc.
Vocabulary:
In sports, the marketing of private seats or luxury boxes in businesses for use on their “company nights” or the entertain clients.The process of planning and executing the concept and promotion of gatherings or activities that satisfy individual and organization objectives
In sports, the marketing of seats and ticket packages to social organizations
Popular championships or tournaments that take place only at certain times, such as once a year or once every four years (e.g., the NCAA Final Four or the World Cup)
In event marketing, an activity the involves welcoming special guests and arranging for travel, accommodations, meals and entertainment
In sport marketing, a team or organization’s attempt to communicate with and entertain fans during the course of play
Training in which schools and businesses cooperate to provide on-the-job practice for learners; learners receive classroom instruction and on-the-job experience
The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of the data to create and implement plans to reach new target audiences
In sports, the marketing of “full memberships” or complete season-long ticket packages to individuals or companies
In event marketing, an activity that involves securing corporate funding for an event’s promotions costs or consulting with corporations to find events that reach the company’s target audience
The process of planning and executing the conception, pricing, promotion and distribution of sport ideas, goods and services to create exchanges that satisfy individual and organizational objectives
In sport/event marketing, an activity that involves coordinating the box office staff and keeping detailed ticket sale records
In event marketing, an activity that involves organizing suppliers of goods or service who will be present at an event
In event marketing, an activity that involves delegating responsibility and assigning workers where they are needed
In sports marketing, a team or organization’s attempt to communicate with and reward fans as they enter the sport venue.