SEM1 1.03 NotesPage | 1

  1. Identify Types of Businesses that Offer Careers in Sports/Event Marketing
  2. ______(College, Professional, Amateur)
  3. ______(Coordination & Sales)
  4. Sports ______(NFL, NBA, NHL, MLB)
  5. ______Departments
  6. ______Businesses
  7. ______Industry (Retail, Sales, B2B)
  8. ______(Websites, Apps, Research)
  9. ______(Radio, TV)
  10. ______Industry
  11. ______Planning
  12. ______Industry
  13. ______
  14. ______(Marketing Research, Sales)
  15. ______Relations
  16. ______
  17. ______and Visitors
  18. ______Services
  19. And many, many more
  20. Distinguish between Sports Marketing and Event Marketing.
  21. ______the involvement of sports to develop, promote and distribute goods and/or services to satisfy the needs and wants of consumers.
  22. ______involves entertainment to develop, promote, and distribute goods and/or services to satisfy the wants and needs of customers.
  23. ______the designing or developing a “live” themed activity, occasion, display or exhibit (such as a sports, music festival, fair or concert) to promote a product, cause, or organization.
  24. Comparing Sports & Event Marketing
  25. Similarities
  26. ______and ______or fields
  27. Employees with a ______of ______and ______.
  28. ______media will continue to be very important in the future
  29. Differences
  30. Event Marketing has ______scope
  31. ______job opportunities in ______Marketing
  32. Event Marketing focuses more on ______and ______sponsorships.
  33. Careers in SEM are:
  34. ______
  35. ______
  36. ______
  37. Explain why jobs in SEM Provide Career Potential
  38. Number of ______
  39. Broad ______
  40. Good for many different ______and ______
  41. Growing ______in most sectors
  42. People find SEM careers very ______
  43. Discuss Personal Traits needed for Success in SEM
  44. ______
  45. Positive ______
  46. ______Solving
  47. Detail ______
  48. ______
  49. ______
  50. ______
  51. ______
  52. ______skills
  53. ______
  54. ______Management
  55. Able to work under ______
  56. ______ability
  57. Explain Training needed for careers in SEM
  58. Firm ______background
  59. ______
  60. ______
  61. ______
  62. ______
  63. ______experiences and ______.
  64. This is a highly ______industry.
  65. Volunteer at ______or ______
  66. Sell ______in your school’s ______programs or for ______
  67. Ask the ______if you can assist them.
  68. Describe the following SEM Careers:
  69. ______- Print, broadcast & social media
  70. ______- Instadium, walk-in, season ticket sales and single ticket promotions
  71. ______- Direct and Indirect
  72. ______- pricing, distribution and logistics
  73. ______- Know your consumer
  74. ______- other products to support your main product – display, etc.
  75. ______- public relations within the community to enhance image
  76. ______- press releases, press kits, answering consumer questions, Twitter, Facebook and You Tube
  77. ______- finding business partners with the same target market
  78. ______- Coordinates all event aspects
  79. ______- Coordinates business clients and consumer hospitality
  80. ______- Recruits volunteers to work events and works with vendors
  81. ______- manages all aspects of the marketing department including all social media, etc.

Vocabulary:

In sports, the marketing of private seats or luxury boxes in businesses for use on their “company nights” or the entertain clients.
The process of planning and executing the concept and promotion of gatherings or activities that satisfy individual and organization objectives
In sports, the marketing of seats and ticket packages to social organizations
Popular championships or tournaments that take place only at certain times, such as once a year or once every four years (e.g., the NCAA Final Four or the World Cup)
In event marketing, an activity the involves welcoming special guests and arranging for travel, accommodations, meals and entertainment
In sport marketing, a team or organization’s attempt to communicate with and entertain fans during the course of play
Training in which schools and businesses cooperate to provide on-the-job practice for learners; learners receive classroom instruction and on-the-job experience
The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of the data to create and implement plans to reach new target audiences
In sports, the marketing of “full memberships” or complete season-long ticket packages to individuals or companies
In event marketing, an activity that involves securing corporate funding for an event’s promotions costs or consulting with corporations to find events that reach the company’s target audience
The process of planning and executing the conception, pricing, promotion and distribution of sport ideas, goods and services to create exchanges that satisfy individual and organizational objectives
In sport/event marketing, an activity that involves coordinating the box office staff and keeping detailed ticket sale records
In event marketing, an activity that involves organizing suppliers of goods or service who will be present at an event
In event marketing, an activity that involves delegating responsibility and assigning workers where they are needed
In sports marketing, a team or organization’s attempt to communicate with and reward fans as they enter the sport venue.