(company name)
Smoking Cessation Initiative(year)Strategic Plan
Company Address
(Company Logo)
TABLE OF CONTENTS
About The Process1
The Guiding Principles2
Phase 1 – Buckle Up & Butt Out3
Phase 2 – Get A Buddy, Buckle Up & Butt Out4
ABOUT THE PROCESS Page 1
Buckle Up & Butt Out
Smoking Cessation Initiative (year) Strategic Plan
In 2009 the Trucking Human Resource Sector Council Atlantic launched a smoking cessation initiative to help address issues related to the health and well being of people working in the transportation sector throughout Atlantic Canada.
Known as “Buckle Up & Butt Out”, the campaign provides voluntary participants with tools, resources and support in an effort to reduce smoking.
Aware of the direct link between employee performance and state of health, and recognizing the high percentage of employees who smoke in the trucking industry, a group of employees working on matters related to employee wellness came together to develop a strategic plan to be used by employers in the trucking industry who share a commitment to encouraging people to stop smoking.
The outcome was the formation of a Smoking Cessation Strategic Planning Committee and the identification of the initiatives that follow.
Companies using this resource have the opportunity to enhance the strategic plan by tailoring to meet their company culture.
Buckle Up & Butt Out
Smoking Cessation Initiative (year ) Strategic Plan
THE GUIDING PRINCIPLES Page 2
Buckle Up & Butt Out
Smoking Cessation Initiative (year ) Strategic Plan
Guiding principles are basic truths or standards that guide a committee’s actions and decision making. During the process of developing this strategic plan, the following six guiding principles were established that support the three (3) pillars of this initiative; namely, (1) awareness, (2) education, and (3) support:
- Our decisions and actions are always in the best interest of participants. As such they are focused on ensuring that people are only encouraged and never pressured to participate.
- We are committed to creating awareness, education and support.
- Accessibility with ease to tools, resources and support is a top priority.
- We are actively engaged in seeking a fresh and successful approach to smoking cessation.
- We will be led on the frontline by ex-smokers who have successfully conquered their addiction.
- We will walk our talk by always presenting ourselves as “wellness champions”.
Buckle Up & Butt Out
Smoking Cessation Initiative (year ) Strategic Plan
PHASE 1 – BUCKLE UP & BUTT OUT Page 3
Buckle Up & Butt Out
Smoking Cessation Initiative (year ) Strategic Plan
Goal:Identification of Champions at each corporate site.
Target Date:
(year)
Recognizing the importance of having people who have successfully quit smoking as the face of this corporate campaign, one or more “champions” will be identified at each site. These champions will serve as point persons for the distribution of the Buckle Up & Butt Out kits to their co-workers.
Goal:Internal Promotion of Smoking Cessation
Target Date:
(year)
Coinciding with the distribution of the kits, a company-wide campaign will ensue to build awareness of the Buckle Up & Butt Out initiative and let employees know how to secure their own kit. This informational campaign will also highlight the various additional support services and resources available to employees who want to quit smoking.
Goal:Distribution of Kits
Target Date:
(year) Onward
Following on the heels of the promotional campaign, kits will be made available to employees through their site champions.
Buckle Up & Butt Out
Smoking Cessation Initiative (year ) Strategic Plan
PHASE 2 – GET A BUDDY, BUCKLE UP & BUTT OUT Page 4
Buckle Up & Butt Out
Smoking Cessation Initiative (year ) Strategic Plan
Goal:Development of the “So You’re Interested in Being a Buddy” information package.
Target Date:
(year)
Given that the role of the buddy is integral to the success of the pilot project, an information package will be developed. This will include a cover letter, the Buckle Up & Butt Out kit, a list of available resources and contact details, an overview of do’s and don’ts for successfully supporting another person, etc.
Goal:Identification of Pilot Project Sites
Target Date:
(year)
A maximum of (number) sites will be selected for the implementation of this 6-month pilot project based on one per province.
Goal:Scheduling of Support Group Sessions for Each Site / Rewards & Recognition
Target Date:
(year)
Prior to launching the pilot project it will be important to develop a 6-month meeting schedule for each site with proposed themes for each meeting.
In addition, a strategy for linking rewards and recognition to this program will be indentified.
Buckle Up & Butt Out
Smoking Cessation Initiative (year ) Strategic Plan
PHASE 2 – GET A BUDDY, BUCKLE UP & BUTT OUT Page 5
Buckle Up & Butt Out
Smoking Cessation Initiative (year ) Strategic Plan
Goal:Internal Promotion of Smoking Cessation Pilot Project
Target Date:
(year)
An awareness campaign will ensue in (year) to build awareness of the Get A Budding, Buckle Up & Butt Out initiative and let employees know how to participate.
Goal:Launch of the Pilot Project
Target Date:
(year)
Following the promotion of the pilot project, the official launch of the program coupled with the first support group meetings will take place towards the end of (year).
Buckle Up & Butt Out
Smoking Cessation Initiative (year ) Strategic Plan
Buckle Up & Butt Out
Smoking Cessation Initiative (year ) Strategic Plan