Department of Tourism
Region III
PROJECT BRIEF
(updated as of Jan 21, 2014)
Title of Project : PHILIPPINE INTERNATIONAL FRIENDSHIP BALLOON
FESTIVAL 2014
Location : Clark Freeport Zone, Pampanga, Philippines
D a t e s : April 10 - 13, 2014
Theme : “It’s more than just hot air. It’s a celebration of life in times of
adversity.”
OBJECTIVES:
1) To promote and develop Clark and Pampanga as the ballooning capital in Asia;
2) To foster unity and friendship among balloon pilots and balloon followers;
3) To attract more visitors into Clark and the province of Pampanga thru marketing and development of major activities such as ballooning and other air-sporting activities;
4) To generate economic activity in and around Clark thru travel and tourism; and
5) To raise large sum of money for various charity missions.
HISTORY OF THE PROJECT:
The project commenced in 1994 when then Secretary Mina Gabor commissioned Korean businessman and hot-air balloon pilot, Mr. Sung Kee Paik, and British Airways General Manager, Mr. John Emery, to consider the staging of a balloon fiesta in the country similar to the ones mounted in countries like Japan, United States and Europe. The tandem together with Sec. Gabor then met up with Regional Director Ronaldo Tiotuico to explore the potential of the project. After scouring the length and breadth of the region, the group decided to lay their stakes at the Clark Parade Ground and later at the former US Air Force facility, Clark Freeport Zone in Pampanga for the holding of the ballooning event.
And so the first hot-air balloon fiesta was held in the same year with some 21 balloon pilots from 10 countries participating plus a lone entry from the Philippines with the Department of Tourism, the Hot Air Balloon Club and British Airways as organizers. The ultralight planes became part of the event. In 1995, participation grew to 27 balloons including a basketless one-man balloon and two entries from the Philippines. In 1996, the tourism department requested Capt. Joy Roa of Air Ads, Inc. who is himself a balloon pilot, to take over the responsibilities of organizing the fiesta. The event was enlarged to include other aero-sport activities such as sky diving, aerobatic stunts and precision maneuvers courtesy of the Blue Diamonds and later the Red Aces of the Philippine Air Force, paragliding, motorized hang-gliding, remote controlled model aircraft (aeromodelers) and kite flying. In 1999, the festival was cancelled due to financial difficulties. In 2000, organizers pooled their resources together to come up with a good show with some 12 balloons doing their aerial stunts plus a total of 18 light planes from Thailand, Japan and Singapore participating in an air rally that was to become a regular feature of the fiesta.
The year 2003 saw the participation of some 19 balloons from Malaysia, Korea, Japan, Germany, United Kingdom, Sweden, Holland, Czechoslovakia and the Philippines. For the first time, special shaped balloons such as the flying newspaper from Korea, the big dog from Japan and Festo Airship, owned by a company from Netherlands, took part in the event.
Every year thereafter, the event never ceased to attract no less than a hundred thousand spectators based on ticket sales with more than 400 trade/exhibit booths plus a host of other similar field demonstrations like car shows and on-site tethered ballooning.
In November 2013, Clark Development Corporation, upon consultation with Capt. Roa, decided cancel the ballooning event in 2014 due to lack of time and to prepare for the holding of a much bigger event in 2015. And so, Regional Director Ronaldo P. Tiotuico of the Department of Tourism – Region III decided to take the cudgels and pursue the conduct of the same in 2014.
ORGANIZATION:
Event Organizers:
Department of Tourism and Tourism Promotions Board
Clark Development Corporation
Clark International Airport Corporation
Philippine Air Force (1st Air Division / 600th Air Base Wing)
Support Organizations:
Hotel and Restaurants of Pampanga (HARP)
Pampanga Agents Travel Society (PATS)
Alliance of Travel and Tour Agencies of Pampanga (ATTAP)
Association of Tourism Officers of Central Luzon (ATOCEL)
Angeles City Tourism Office (ACTO)
Subic Clark Alliance for Development Council (SCADC)
Clark Investors and Locators Association (CILA)
Greater Clark Visitors Bureau (GCVB)
Manila North Tollways Corporation
Metro Angeles Chamber of Commerce and Industry (MACCII)
Angeles City Four Wheel Drive Club, Inc. (ACFWDC) / Angeles City Four Wheelers Club, Inc. (ACFWC)
Kite Team Philippines
Angeles Aviators (RC Aeromodelers)
Angeles City Flying Club (ACFC)
Clark Freeport Trading Resources, Inc.
EVENT MANAGER:
Philippine Exhibits and Themeparks Corporation (PETCO)
SPONSORS (tentative)
Philippine Airlines and UPS
San Miguel Corporation
Smart Communications, Inc.
Petron
Ginebra San Miguel
San Miguel Purefoods
SMC Global Power
Fontana Leisure Parks
Holiday Inn Clark
Mimosa Resort and Country Club
SECRETARIAT:
Philippines Department of Tourism – Region III and PETCO
EVENT COMPONENTS (TENTATIVE):
Air Show:
*Hot Air Balloon Friendship Flight
* Night Glow
*Radio-controlled Model Aircraft Exhibition (RC Aeromodelers)
*Choreographed Kite Flying Exhibition / Lights in Flight (night kite flying)
Special Events:
*Live bands
*The Best of Festivals (street dancing by LGUs)
*North Phil Flairtending Competition
*Corporate Game Shows
(raffle draws of airline tickets and hotel accommodation)
*Cultural Presentations
*Arts and Crafts Demonstration
*It’s More Fun Quiz Bee
*Cook-off Competition
*Car Show
*Nightly Fireworks Display
* Fun Run
* Drift Demonstration
ENTRANCE FEE: P100 / person
PARKING FEE: Cars – P50 Buses – P100
TRADE / FOOD BAZAAR (PARTICIPATION DETAILS)
A. Trade Fair
Corporate: Php 16,800.00 VAT inclusive per booth (2mx3m)
Traders / SMEs: Php 13,440.00 VAT inclusive per booth (2mx2m)
Fee Inclusive of:
Booth System with:
• White wall partitions (3mm thickness)
• Needle punch carpet (optional)
• One (1) 220 convenience outlet
• One (1) information table
• Two (2) stacking chairs
B. Food Festival
B.1. Php 16,800.00 VAT inclusive per booth (2mx3m)
Fee Inclusive of:
• Tent
• Two (2) Chairs
• One (1) 220 convenience outlet
B.2. Space Only: Php 2,800.00/sqm VAT inclusive (minimum of 6 sqms.)
Fee Inclusive of: One (1) 220 convenience outlet
CONTACT INFORMATION:
Philippine Exhibits and Themeparks Corporation (PETCO)
Boom na Boom Grounds, CCP Complex, Roxas Blvd., Pasay City, Philippines
Tel. No. (63 2) 832-9303 to 05 Fax No. (63 2) 556-2723
Email: /
Department of Tourism – Region III (Satellite Office)
G/F Marlim Mansions Hotel Bldg., Diamond Subd., Balibago, Angeles City, Philippines
Phone (63 45) 625-8525
Mobile: 0939-904-5231 / 0917-506-2221
Website: www.visitmyphilippines.com
TENTATIVE SCHEDULE OF ACTIVITIES
(updated as of Jan 21)
April 8(Tu) - Arrival of balloon pilots / cargo via NAIA / CIAC / Check-in hotel
April 9(We) - Motorcade around Angeles City with balloon pilots and chase crew
April 14(Mo) - Trip to Puning Hot Spring / Nayong Pilipino (optional)
FIRST DAY (April 10, Thursday)
Time / Activity / Program / Description5:00 a.m. / Balloon Fly - out / Balloons start to fire up envelopes and fly out of Clark
Street dancing contingents / Performances by cultural groups by LGUs
PAF Brass Band / 600th Air Base Wing plays
9:00 a.m. / Radio-controlled Model Aircraft Demo / A group of radio-controlled model planes demonstrates skills in aeromodeling
10:00 a.m. / Cook-off Competition / Quiz Bee / Cooking competition by hotels and restaurants / schools
2:00 p.m. / Choreographed Kite Flying / Kite Team Philippines
5:00 p.m. / Balloon Fly - in / Balloons start to rise from outside Clark and land at the venue in Clark
Lights in Flight (kite flying) / Kite Team Philippines
8:00 p.m. / Live band show / Local bands in concert
DOT Night / Dinner with balloonists / crew members
Fireworks display
11:00 p.m. / END OF FIRST DAY
SECOND DAY (April 11, Friday)
Time / Activity / Program / Description5:00 a.m. / Balloon Fly - out / Balloons start to fire up envelopes and later to fly out of Clark
9:00 a.m. / Street dancing contingents / Performances by cultural groups by LGUs
PAF Brass Band / 600th Air Base Wing plays
Radio-controlled Model Aircraft Demo / A group of radio-controlled model planes demonstrates skills in aeromodeling
10:00 a.m. / Cook-off Competition / Quiz Bee / Cooking competition by hotels and restaurants / schools
2:00 p.m. / Choreographed Kite Flying / Kite Team Philippines
5:00 p.m. / Balloon Fly - in / Balloons start to rise from outside Clark and land at the venue in Clark
7:00 p.m. / Balloon Night Glow / Stationary balloons lit up and glow like incandescent bulbs to the tune of pop music
8:00 p.m. / Live band show / Local bands in concert
CDC Night / Dinner with balloonists / crew members
Lights in Flight (kite flying) / Kite Team Philippines
Fireworks display
11:00 p.m. / END OF SECOND DAY
THIRD DAY (April 12, Saturday)
Time / Activity / Program / Description5:00 a.m. / Balloon Fly - out / Balloons start to fire up envelopes
9:00 a.m. / Street dancing contingents / Performances by cultural groups by LGUs
PAF Brass Band / 600th Air Base Wing plays
Radio-controlled Model Aircraft Demo / A group of radio-controlled model planes demonstrates skills in aeromodeling
10:00 a.m. / Cook-off Competition / Quiz Bee / Cooking competition by hotels and restaurants / schools
10:00 a.m. / Sky Diving Exhibition / PAF / 600th Air Base Wing
2:00 p.m. / Choreographed Kite Flying / Kite Team Philippines
5:00 p.m. / Balloon Fly - in / Balloons start to rise from outside Clark and land at the venue in Clark
7:00 p.m. / Balloon Night Glow / Stationary balloons lit up and glow like incandescent bulbs to the tune of pop music
8:00 p.m. / Live band show / Local bands in concert
CIAC Night / Dinner with balloonists / crew members
Lights in Flight (kite flying) / Kite Team Philippines
Fireworks display
11:00 p.m. / END OF THIRD DAY
FOURTH DAY (April 13, Sunday)
Time / Activity / Program / Description5:00 a.m. / Balloon Fly - out / Balloons start to fire up envelopes and later to fly out of Clark
9:00 a.m. / Street dancing contingents / Performances by cultural groups by LGUs
PAF Brass Band / 600th Air Base Wing plays
Radio-controlled Model Aircraft Demo / A group of radio-controlled model planes demonstrates skills in aeromodelling
10:00 a.m. / Cook-off Competition / Quiz Bee / Cooking competition by hotels and restaurants / schools
2:00 p.m. / Choreographed Kite Flying / Kite Team Philippines
5:00 p.m. / Balloon Fly - in / Balloons start to rise from outside Clark and land at the venue in Clark
7:00 p.m. / Governor’s Night cum Awarding Ceremonies / Farewell Party / VIPs, Balloon pilots, Four Wheelers Club, participating events, sponsors
8:00 p.m. / Battle of the Bands / Local bands in concert
Lights in Flight (kite flying) / Kite Team Philippines
Fireworks display
11:00 p.m. / END OF FOURTH DAY
On display: Car show, PAF aircraft static display and photo exhibits, mascot dinosaurs, tethered ballooning, etc.